China may be a shrinking market for Apple products, but the App Store is a success among Chinese consumers.
After generating $ 1.7 billion in sales of iOS applications in the third quarter, China has become the largest source of income for the App Store. Chinese sales exceeded those of the United States from 15% last quarter, according to a report from the App Annie business analysis published on 20 October The United States was the country most revenue in each quarter since 2010.
$ 1.7 billion in sales of iOS applications
The report predicts that China's momentum is expected to continue until 2020, and the country will continue to be the main revenue growth driver for the App Store.
The Apple App Store sales in China doubled in 2015 compared to a year earlier. The majority of the increase this quarter was ahead of the games, which generate 75% of revenues. Other categories such as entertainment, social networking, books, and photo and video, all have more than tripled in revenue last year.
After the games, entertainment applications showed the strongest revenue increases in China. Applications like iqiyi, Tencent and Youku video has topped the field in the category of video streaming, the report said.
The growing popularity of social media applications also has its roots in streaming video. For example, communication applications such as QQ, Momo and Inke "drive a significant amount of revenue by incorporating streaming video into their communications platforms," said App Annie. Videos can become "a dominant component 'in the social applications and can result in app purchases "via subscriptions and upgraded features," he predicted.
The small music heard in Europe on the lesser attractiveness of China does not correspond to reality. It is now one of the most innovative countries in the world. An Accelerator experience feedback. By LiWang, executive committee member of Accelerator and support of SME financing
After our trip to China, we had predicted a big blow fatigue. I never felt myself as much driven by the enthusiasm and full of energy. With our promotion of ETI selected by European chamber of commercewe discovered from inside the great champions of the new Chinese economy, like Alibaba, Baidu, Xiaomi. We met French who succeeded. Intense and rich week for these French entrepreneurs from seeking new growth drivers and inspiration to accelerate their path.
In Europe , there is this little music on the lesser attractiveness of China: slower growth, corruption, rising wages, complex partnerships, market saturation by local producers ... Behind it lies a different reality, namely the deep processing and fast in China.
One of the most innovative countries
Finish the image of a low cost countries, China is now one of the most innovative countries in the world having developed the first quantum eg satellite. Done focus on industry: China is already the largest manufacturing country in the world, but today services account for over 50% of GDP and 630 million Internet users grow the digital transformation of the economy. Outdated model of large public conglomerates linked to the Communist Party, which drastically reduce their numbers, but instead to a new generation of private entrepreneurs self-made men who have understood the message of Deng Xiaoping! "Enrich yourselves" with success stories to rival the larger global giants including all powerful GAFA.
Chinese high boiling so beautiful and growth drivers for our French companies if they seize this favorable context.
Why put China in its business plan?
China already accounts for 15% of global GDP. She aspires to become the first economy in the world between 2020 and 2025 and is progressing with a wise opportunism towards this goal. No doubt she will succeed. Because if China's growth is down, it reached nearly 7%, a dream for all countries of the old continent!
The Chinese market goes even deeper. ain asset: the size of its middle class. With 110 million people, it has surpassed the American middle class that was the global benchmark for consumer goods. Demographers announced it will double in 2022 ... Not to mention the rural areas which are untapped consumers. It is not too late to sell products in China!
Innovation and digitalization are the core values of the conquest of China. The consumer king dictated: BtoB has given way to BtoBtoC. 630 million Internet users play a key role in the digital transformation of business models. The Chinese have developed e-commerce faster than Americans. Large private champions are primarily digital success stories. In China, the digital is not an option. It is the market. Branding and marketing are the key words. Chinese companies excel in this "Art of War" commercial. The Americans and the Germans too. We have a lot of room for improvement.
China & How to progress?
Dispel the image of France "romantic", friendly but unreliable. further enhance our innovation and affirm the differentiating our products. Emphasize the premium character, creativity, strength and safety of our products. Know also make themselves visible in a market as huge as China. All this requires a major investment in marketing and branding that SMEs and French ETI abandoning too often.
That being said, we have huge advantages: the French Touch is already present in the imagination of the Chinese consumer. There is no reason why it remains the prerogative of big luxury groups. We are in the top 3 worldwide in the tourism industry. Our expertise interest. Our SMEs and ETI have family brands steeped in history, territories and are part of the long time. Our industry is one of the most productive; it is innovative and diversified. But all this is not enough marketé.
So let us work on our brands and our commercial speech. So learn to demonstrate the excellence of our products - do not take for granted. And let us adapt our offer to the local market when necessary.
The time-to-market, that is to say, the time-to-market is crucial for China. Submit an innovation too soon, it will be copied widely. Introduce the late, the market is already flooded. One can take advantage of a market if you know take advantage of opportunities and windows that arise.
Network strength
Finally, the network strength proves the most effective accelerator. In Chinese affairs, we must first invest in people: start with "waste" time, meet the key interlocutors of its market, build personal relationships. While the networks of immense value are open to you, and deals to secure by force of confidence. Now the French network is insufficiently exploited: the French Tech has understood, and federates around her French startuppers Beijing and Shanghai. It consolidates the French Tech brand in China. The French Touch French and Fab are also there, but scattered and inconspicuous manner. Playing on the marks and use the strength of these networks would be considerable assets.
Sun Tsu wrote: "This is when we have certainty that we lose the war." The final review of China lived. China is in itself a process of transformation. Of course, we must surround sound advice, inquire about his partner protect its intellectual property. But China offers a highly dynamic market of consumers that we must learn to understand and seduce. Failing to meet the market, it will feature transposable ideas outside China. Smaller discussions lead to great results. Small streams make great rivers. ETI accelerator planted his seeds in China. Produce all the French network that will conquer the Chinese market.
Many companies are trying to get a piece of the Chinese market pie. Marketing as we have, however, already seen in China, is very different from marketing in Western countries. From these previous examples, we can extract some tips:
Buyers do not go to your website
The online commerce environment in China is very different from any other country in the world. Physical shopping is still dominates because of better consumer experience in China. In e-commerce, Jing Dong and tmall (platforms on which there are many brands in the same place available) are more popular than start their own e-commerce site. According to Alibaba, 54% of all online shoppers use tmall. As B2C platform dedicated to brands, tmall many Western retailers have an effective marketing platform pulled sales in addition to their own Web site to accelerate.
People do not use laptops
According to China Internet Network Information Center (CNNIC) latest report on Internet use in China, China has 649 million Internet users. The number of mobile Internet users reached 557 million by the end of last year, a growth of 11% over the previous year.
The content needs to adapt to China's socio-cultural context
In terms of culture, China has a special feature that in the world is from everywhere else completely different. Cultural sensitivity is essential in your marketing context structure due to the complexity of the language and the difference in interpretation from one language to another.
more information here http://www.mypanyu.com/2016/08/china-land-of-opportunities-for.html
Social media platforms are not the same
Instead of using Facebook or Twitter, Weibo and WeChat Chinese. Sina Weibo is one of the most popular sites in China with a similar penetration as Twitter. WeChat the most common used social networking platform in China, multimedia communication is providing with text and voice messaging. With WeChat Company can have direct communication with their customers by providing a WeChat create bank foundation and integrated campaigns.
Person to person communication is compulsory in China
Today, almost every Chinese social media website has created a mobile app to give their users instant and real-time access to their devices.
other usefull article : http://growyourwritingbusiness.com/the-7-furors-that-managers-should-adhere-for-marketing-in-china/
Policymakers in Beijing are not buying into the threats lobbed their way by US presidential candidates. But that does not mean the Chinese legislators do not take the elections seriously.
In fact, the point of view of China's current race can strike many Americans as familiar: presumptive Democratic candidate Hillary Clinton is regularly considered all Donald Trump is an unknown entity which is treated as having a worrying level volatility "the devil we know," experts told CNBC.
"At the end of the day, I think (Chinese leaders) are uncertain about what China-US relations will be under a presumptive candidates: What they have heard to date is mainly oriented campaign needs, "said Kenneth Lieberthal, a China policy expert and senior fellow emeritus at the Brookings reflection policy.
Gow Chinese views the US elections
Yet Chinese leaders consider Clinton as a fundamentally consistent politician, which means that even if his actions are contrary to the interests of China, at least they can be anticipated.
"It is predictable, they usually know how it approaches China: There are aspects they do not like about it, but they usually know what to expect," said Glaser.
This view was echoed by senior advisor of Tsinghua University Dzodin Harvey, who suggested China Daily that China could see the election as "between the devil and the deep blue sea."
"They do not like (Trump) proclamations about what he would do in terms of tariffs on Chinese goods, and he would go after China on economic and trade issues. But that being said, I do not think there are many who think it may carry out what he speaks, or even if he knows whereof he speaks. "
Beijing has learned over the years to wait for American candidates to make anti-China postures while they are in the countryside, so that the Chinese leaders have learned to reserve judgment until a new president is installed in the office, according to experts.
"I go around in Asia, and the region is riveted: Everyone is riveted on hell that will be our next president ... but the Chinese, I do not think are as obsessed with it," said Bonnie Glaser, senior adviser for Asia and Director of China Power project at the Center for strategic and international studies. "they are obsessed with themselves and the problems they face."
Yet Chinese assessments Trump are colorful and varied: He is described as a "kind of irrational," whose mouth is too small, employing a "childish style of speaking," It is considered as a candidate who "bring changes in Sino-US relationship, "but that embodies" pragmatism "despite his" sad record of success as a businessman. "
Some Chinese officials watching Clinton - a former cabinet member of President Barack Obama - as the candidate who would bring continuity in US-Sino relations, but this statement does not take into account differences between it and the old boss. Clinton not only generally considered more hawkish than Obama on the issues of projecting American power abroad, but it has shown a pattern of criticizing China on issues related to human rights. This history extends all the way to a 1995 speech sparked controversy in Beijing until 2015 tweet about the persecution of the country's feminists.
Trump has vowed to take the fight to China by imposing high tariffs on its products, but many in Beijing are not sure it would be a bad thing for their country.
"Donald Trump is a surprise" to Chinese officials, Lieberthal said. "They do not like his proclamations about what he would do in terms of tariffs on Chinese goods, and he would go after China on economic and trade issues. But that being said, I think not that there are many who think it can not comply with what he speaks, or even if he knows whereof he speaks. "
While Chinese leaders may have a general idea of the world view of Clinton and whose advice it takes, they are largely in the dark about the personal preferences of Trump, Lieberthal said.
Trump has Chinese Fans
Trump and his fans in China: It is well publicized that Chinese Internet group arise during the primary season, including "Donald Trump Super Fans Club" and "God Emperor Trump." Such an account on Weibo microblogging site, whose name translates to "Trump Global Fans Club," alternates between praising foreign policy and praising the physical attributes of his daughter.
But part of that admiration online is probably at least partly ironic.
"Chinese consider Trump as a clown, funny and unscrupulous," Wang Yiwei, director of the Institute of International Affairs at China's Renmin University, wrote in a short op-ed in the Communist Party-controlled Global Times.
Yet there is a population in China which is actively rooting for Trump because they think it will better serve the interests of their country, according to Glaser, who cited four aspects of the history and rhetoric of candidates that lead to this conclusion.
Trump criticized the US alliances with Japan and Korea, which suggests that these countries should pay for their own defense. If any of these cooperation agreements is weakened, the argument, China may be able to further assert itself in the geopolitics of the region - not to mention the benefits of local rivals suddenly forced to spend more for defense.
Under Obama, the United States has spent more time and money influence in Asia, and many in China have come to see the focus as a threat to their own rise. However, Trump focused his speec
h on the state and Islamic terrorism, leading some to conclude that Beijing may scale back Obama's pivot to Asia so he can divert assets in the Middle East.
Some in China believe that Trump, who made his name as a businessman before turning into reality TV and politics, would approach the foreign policy of a "transactional" way, according to Glaser. This idea appealed to many in China, she said, because it means that everything is up for negotiation - there is no ideological red lines.
Finally, most Chinese expect Clinton to provide regular human rights concerns with China, but they "think they would get a pass" on these issues within the framework Trump. "Who has heard Donald Trump say anything about human rights?" Glaser asked.
A poll in May found that more than 60 percent of mainland Chinese and partly abroad say they support Trump, while only about 8 percent expressed a preference for Clinton.
Chinese citizens seem "Trump prefer Clinton. This is understandable as it criticized China a number of times in cyber security, human rights and so on, "Jia Qingguo, dean of the School of International Studies at Peking University , wrote in the global Times. "Trump, on the other hand, is a mystery to Chinese. Although he expressed dissatisfaction with current policies of the United States and China, he hopes to strengthen ties with China. "
"It means openly Trump made him love many in the United States, largely as a result of the deception of the public with the American-style democracy. A growing number of US citizens realize that behind the rhetoric democracy is primarily a glib mouth. "
-Yin Jiwu, associate professor, wrote in China Daily
Yet the success of Trump so far proved to be a propaganda boon for Beijing, as several reports and editorials highlight its ascent as proof that democracy is a flawed system of governance.
Such editorial, published in the part controlled by Global Times, said that Trump had opened "Pandora's box" in the society of the United States with his rhetoric "abusively racist and extremist."
"Big-mouthed, anti-traditional, abusively frank, it is a perfect populist who could easily provoke the audience. Despite promises of candidates, Americans know the elections can not really change their lives. So why not support Trump and vent their spleen? " the editorial said, warning that "the rise of racism in American politics worried the world."
Many observers, both inside and outside the country, found that the candidacy of Trump could affect the long-term popular perceptions of democracy.
"It means openly Trump made him loved by many in the United States, largely as a result of public disappointment with the American style democracy," Yin Jiwu, associate professor at the University of Studies Foreign Beijing wrote in China Daily. "A growing number of US citizens realize that behind the rhetoric of democracy is primarily a glib mouth."
Difficult to spend time in the holy cities of Mecca and Medina without consuming Chinese. The made in China is everywhere, trinkets of dubious quality that street vendors offer the outskirts of the largest Islamic pilgrimage sites of the brands bags, probably bought at the local Carrefour, which decorate women's arm of the middle class and popular. Residents venture out of home slippers made in China, dressed in pajamas made in China. They use kettles made in China for tea they serve in services made in China. They blow their noses into handkerchiefs Chinese pray on Chinese carpets.
One area of mass consumption of Saudi cities is beyond the reach of the ubiquitous Chinese industry: food. Yet Saudi Arabia imports over 90% of its food: European biscuits, the Malaysian oil and Thai tuna and stock shelves of its supermarkets and its stores, to canned sides and local fruit juices . But these rays, China instead is negligible, usually limited to an occasional package of certified halal sweets, produced by a German company in a factory in Shenzhen, southern China.
Zhang Hongyi, director of Jingyitai Halal Food Co., a company based in Ningxia northeast China, explained in November 2014 at the Global Times, a state newspaper: "Mecca is the center of the Muslim world. If we can establish ourselves in this city, we will get the confidence of Muslims around the world, facilitating our penetration of other markets. "Because that is trusted in question today.
China VS western Brands !
China's ability to put its local products into foreign hands is currently unmatched: we even found in Lesotho, mainly Catholic country with very few Muslims, Chinese preserved fish in tomato sauce certified halal in places only accessible on horseback. But despite government efforts, the Chinese halal represents only 0.1% of a global market worth $ 650 billion today and is expected to reach $ 1.6 trillion in three years.
Growth of Muslim population
This fantastic growth should also continue in the coming decades: not only the Muslim population is growing faster than any other, but urbanization and rising incomes in developing countries with large Muslim communities mean as more and more Muslims will buy rather than produce their food.
Yinchuan has a unique strategic importance vis-à-vis economic and diplomatic goals of China with the Muslim majority countries
Beyond the importance of the sums involved, China has the means to penetrate this market. For if the country is a net food importer, is a major player in certain niche markets. In the late 2000s, China has experienced the highest global growth as an exporter of kosher products. And with more than 500 certified plants in the country, half of China's food exports to the United States, the largest consumer of kosher products in the world today follow the rites of Judaism. A remarkable achievement for a country counting no indigenous Jewish community. However, China already has its own halal industry, valued at 20 billion US dollars and supplying nearly 23 million Chinese Muslims.
The Yinchuan to outposts
If China one day becomes a giant of the global halal market, Yinchuan, capital battered by sales Ningxia, an autonomous Muslim region and sparsely populated north west, probably feel the main effects. The city already boasts plaster minarets laid on concrete hotels and almost empty giant mosques, it also has a genuine Muslim heritage: halal restaurants are everywhere, veiled women and men wearing caps through the streets, and during the month of Ramadan, breaking feasts of the young are organized throughout the city.
Muslims in the region live here for centuries and do not speak Arabic. Yet the urban signage is written in Chinese and Arabic, ready to welcome thousands of foreign Muslims that appear during the Sino-Arab trade fair organized annually since 2010 by the State in Yinchuan to attract dignitaries, officials, Arab investors and entrepreneurs.
The annual influx of visitors has dramatically transformed Yinchuan and Wuzhong, a smaller town situated one hour by bus where 80% of the population are Muslims of the Hui ethnic group. Yinchuan is the capital of a small isolated and poor, but the town still has a large airport last cry, provided by restaurants and boutiques. Many hotels have appeared in the city: some play the card with how Islam mosque outside the dome, prayer mats and Qibla indicators in each room, young and hostesses dressed in bright colors and matching veils . A new halal industrial park was also built in the suburbs of the city and state now funds the Chinese halal entrepreneurs trips in the Gulf countries.
"A belt, a road"
At Wuzhong, a gigantic mosque to the exhibition hall-like hosts an annual crowds of visitors for Friday prayers. Completed in 2011 and known as the Islamic Cultural Center, the building remains almost empty the rest of the year, although it hosts several associations of the city as the Wuzhong Wuzhong Poker Association or the Model Art Troupe.
All this follows an initiative of the Chinese government to strengthen its ties with the Middle East and Central Asia. Since coming to power in 2012, President Xi Jinping has launched a campaign called "A belt, a road" to expand economic and diplomatic ties with these regions. "Yinchuan has a unique strategic importance vis-à-vis economic and diplomatic targets China with Muslim-majority countries, said Wang Yuting, associate professor of sociology at the American University of Sharjah, UAE. In recent years, the government has greatly supported the halal industry, she added. He has contributed to its 10% annual growth. "
Beijing hopes to create spearheads from hundreds of halal Chinese companies already operating. This sector is highly decentralized, is now composed of unknown local businesses nationally, distributing their products in small Muslim population pockets scattered across the country.
There are many problems concerning the management of halal products that can no longer be ignored
However, it lacks China a national certification process (most certifications are issued locally) Since getting internationally recognized certifications can sometimes be a problem. While the Malaysian certification is the benchmark, it is still a recent phenomenon. And in many predominantly Muslim countries of the Middle East to the poorly developed industry, such as Saudi Arabia, many consumers prefer local products they know and they trust.
An Issue of Trust
China has its own well system of local halal certification, but it does not allow companies to be recognized beyond the country's borders. This is not surprising when you know the scandals that have affected the local halal industry. In September 2013, Shaanxi Province officials and seized more than 18 tons of meat sold as beef but actually containing pork. In May 2015, a halal bakery was also vandalized after pork was found in his delivery truck. And several Chinese companies have even admitted to using false Malaysian certification to boost their sales on the Chinese market.
My Guoquan, a delegate Ningxia region with large Muslim populations, raised this point during the annual legislative assembly in Beijing in March, saying that "there are many problems concerning the management of halal products could no longer be ignored. "
Muslims in other countries probably do not have knowledge of these stories, but they do not do much to trust the Chinese halal. In June 2014, columnist mailaisien Azman Anuar has advised its citizens to avoid Chinese products.
"The problem is that China is not a Muslim country and the ruling party promotes atheism, Zhang Hongyi explained in a 2014 interview with the Global Times. And even if we claim to be a Muslim business within the rules of the Koran in every step of our manufacturing process, [foreigners] are wary and skeptical of our piety. "
"A development opportunity"
And given some halal Chinese entrepreneurs, they may have reasons. One morning in June 2015, I was in a bus connecting to Yinchuan Wuzhong to meet the general manager of Ningxia Qiye Qing, a local company transforming the famous goji berries, famous for their benefits in traditional medicine, orange drink. By Chinese standards, the drink is certified halal, which means it does not contain alcohol. A true technological feat in fruit juice production, which often contain small traces of alcohol.
The director of the company, He Jun, a member of the non-Muslim majority Han, gave me an appointment not in factories or office, but in the chic restaurant with a business hotel near . Next to each plate, a bottle of goji berry juice was placed near a stemmed glass.
I asked him why he had decided to make its products halal given the necessary investment. After all, its products are distributed in the entire country, not just in Ningxia, which has a large Muslim community. He said that the local government had implemented programs supporting halal businesses. "This is a development opportunity," he added.
But when I asked him to detail the religious requirements must be met to obtain halal certification, he referred me to his assistant. And although he boasted of his many trips abroad, he did not seem to have appreciated his meetings. He thus told he attended a conference in Riyadh during a trip sponsored by the Chinese authorities. A meeting was to be held at 15 am and all premises were late. "The Arabs are so lazy" if he complained.
China want to export MORE
As export giant China has the means to enter and even dominate the global halal market. But for this, Chinese companies halal products will have to convince Muslims worldwide that they can trust in their products and their businesses.
632 millions netizens in China and 527 million of these are always connected on the phones
271 million on the net buyers
47, 6 billion of RMB spend online plus more than 3 trillion needs for 2016
16
Jan
E-commerce in China represents a huge market with a lot of opportunities, it represents:
Chinese online habits connected with Chinese people are more and more linked to online buying and that proofs that this market is more and more stable and mature.
Chinese clients are more and more used to buy on the net, and are more plus more trustful with this purchasing platform, and so, digital marketing strategies will be more efficient and give much better returns, as clients expectations are higher.
This article will explain you how you can answer to eCommerce customer’s expectations.
Alibaba , the research arm of the Alibaba Group, Issued the report on Tuesday Saying That This was a surge of 268 percent year on year.
E-commerce prosperous villages are called "Taobao villages," as Business is Conducted Mainly via Alibaba's Taobao trading platform. In addition to the transaction volume HAS Taobao town shoulds Have More than 100 businesses, or at least 10 percent of Households Involved in e-commerce, according to Al iResearch.
The villages are 780 Taobao Located in 17 Chinese provinces and regions with Zhejiang, Guangdong and Jiangsu provinces HAVING the most.
That AliResearch found rural e-commerce business clusters are Taking Shape thesis in coastal regions, Where Taobao villages are Modernizing thanks to encouragement from local Their governments.
This year saw the emergence of e-commerce as rural in the northeastern, mid- and western provinces and regions of Hunan, Yunnan, Jilin, Liaoning and Ningxia, Where Taobao villages Appeared for the first time. Among Them, Taobao 176 villages are in impoverished regions.
In the days following his election victory, users could continent across the Great Wall and launch an attack to coordinate drags on Facebook profile page Taiwan president elected Tsai Ing-wen. Last week also saw cyberspace surfers turning into a "battlefield" to defend the declaration of Taiwanese pop star Show Luo he is Chinese, and to attack the media forums SETN Taiwanese Taiwan.
The organization of these cyber attacks came from the version of the mainland 4chan, Di Ba ( "帝 吧"), an online community consisting mostly young. It was widely reported that the organizers have coordinated master of the attacks, with different groups of people assigned to write comments, comments translate from and to simplified characters traditional characters or English, loving comments, and creation of Internet memes. They called their attack "帝 吧 出征 FB", a literal translation of "military expedition to Facebook Di Ba". source https://www.hongkongfp.com/2016/01/31/chinas-social-media-war-a-political-miscalculation/
While most of the continent's media said cyber attacks as a natural outpouring of nationalism by the youth of China, the mainland authorities are likely to be too wary of thousands of effects to expose, if not millions, people to the Internet open for allowing such a thing. The extent and nature of planned attacks suggest the work of wumaos ( "五毛 黨") or a semblance of it.
This raises the question - what is the effectiveness of the recruitment of a wumaos army to wage war on social media against free and open societies?
Throughout China in 2014 was 4 seasons that the social network's reputation has declined, but there is another story for 2015. In recent years, China has been regarded as one of the largest Internet using countries in the world, ahead of the United States. 636 million Internet users, close to 500,000 spend 25 hours seven days on their mobile devices instead of on a computer source. In comparison, the United States, despite being thought to be very "connected" totaled 319 million mobile Internet users.
Chinese spend on average 25 hours per week on the Internet
44% of Chinese use WeChat more than 5 times a night.
600 million effective users on WeChat (**)
user WeChat
Chinese Internet is complex and changing
There are several factors that the Chinese market is indeed large and complex. Least, is that the Chinese really like mobile Internet applications and new Internet platforms have made their appearances in the Chinese market.
Weibo, China's Twitter, is in Free Fall
Come July 1st 2015, Twitter had over 316 million users, however, limited by its rule of a maximum of 140 characters by Twitter, Weibo has almost considered his place. Weibo, Sina Weibo originally, was launched in the Chinese market as a Twitter equivalent last year. http://www.workoninternet.com/business/blogs/entry/overview-of-chinese-social-media-trends-.html
With similarities to Twitter, Weibo has grown rapidly on the social network to advertise in China. OnlyLyon the Weibo be the cause of the city of Lyon in France, managed to acquire several followers and operated the open market industry through its assistance Weibo.
Their Weibo http://www.weibo.com/onlylyon69
