Lenovo, the Chinese Dragon
The 2005 acquisition of IBM PC , Lenovo Group was illustrated with dramatic slope of the computer industry in the United States to China: in smartphones today the acquisition of Motorola, the Chinese giant confirms its global ambitions .
For industry observers certainly try to repeat with Lenovo Motorola in smartphones niche breakthrough recorded in the IBM PC .
About the groupThe Chinese group in fact has become the leading manufacturer of the world? Personal computers , after a rapid internationalization that saw conquer new markets, especially in emerging countries. "Lenovo strives to be an e-business " global " in geographical terms but also in terms of products ," says Jean -François Dufour , director of China -DCA analysis .
Less than two years after seeing bought Motorola, Google announced Wednesday the sale of smartphones of the brand Lenovo for $ 2.91 billion in cash and stock . The U.S. Internet giant said to maintain " the vast majority" of the patent portfolio of Motorola Mobility. Lenovo , from a small company founded in 1984 in Beijing by a handful of engineers, making the brand and its already launched or in the pipeline Motorola products. A commitment to the Chinese group , as evidenced by the collapse of its share price , once the transaction is met .
sources : http://www.marketing-chine.com/chine/analyse-de-la-strategie-de-lenovo-le-leader-mondial-du-pc