samedi 26 mai 2018

Market Study : WeChat 1.1 Billion Users

The Chinese popular email application WeChat now has 1.1 billion monthly active users (MAU) in May 2018 worldwide, up 12% from the 889 million MAU in Q4 2016, according to Tencent CEO Pony Ma.
Source BUsinessinsider

Ma said that the platform reached record numbers during last month's lunar new year festival. However, it is important to note that Tencent refers to MAU as user accounts, rather than individuals.

WeChat users can create multiple accounts, and it is common for a user to create both a personal account and a business account. For WeChat users, the app acts as a central hub of the digital world - consumers use it to perform tasks ranging from texting and calling friends, paying bills for goods and services, booking appointments you go to the doctor. Source 5chat

WeChat users

The recent growth of WeChat users is probably due to international users. According to ChinaChannel founder Matthew Brennan, founder of WeChat, most of the recent user growth is likely from Southeast Asia, Europe and the United States.

With the virtual saturation of WeChat in its domestic market, the company Tencent holds relies on international expansion to boost its growth. About 83% of all smartphone users in China use WeChat. WeChat penetration of smartphone users climbs up to 93% in Tier 1 cities in China. As of August 2017, there were approximately 100 million international users of WeChat.

WeChat in the world

However, WeChat can hit a retarder as it seeks to expand further internationally. Although chat applications are rapidly spreading globally, many countries and regions already have one application or another that dominates. For example, WhatsApp and Facebook are the favorite chat apps for the majority of smartphone users around the world, especially Android users, with a few exceptions, including China, Japan and South Korea. WeChat will face some difficulties in convincing users already registered to these applications