lundi 16 décembre 2013

Boeing in China

Boeing in China

China continues to lead the Asia-Pacific region in the new deliveries. Over the next 20 years, Chinese airlines will require nearly 6,000 new aircraft worth $ 780 billion , representing more than 40 percent of scheduled deliveries in the Asia -Pacific region.

 Chinese GDP

Continued growth With GDP expected to grow 6.4 percent per year over the next 20 years, China's share of global GDP is expected to grow 8.5 percent today to 16 percent in 2032. As Chinese incomes converge towards those historical industrialized countries, a growing middle class will be expected to have a level of lifestyles and consumption comparable . Air traffic continues to be robust. In 2012, traffic from and to China increased by 10.6 percent, according to the CAAC .

The domestic Traffic 

Domestic traffic accounted for 78 percent of total international 20 percent, and the remaining 2 per cent was in Hong Kong , Macao and Taiwan. Over the next 20 years, international travel will grow faster than domestic travel , increasing at an annual rate of 7.2 percent compared to 6.8 percent for domestic travel. Airports in China are rising in rank for shipments and total landings , with Beijing at number 2 in the world , Hong Kong 10 , 19 Guangzhou and Shanghai to 20. Hong Kong ranked as the number 1 cargo airport in terms of metric tons , with 3 Shanghai , Beijing at 14, 21 and Guangzhou . Request tickets As in other parts of the world, single aisle , like 737-800 and the new 737 MAX 8, are the mainstay of the Chinese fleet and will continue to be over time .


 Chinese Aircrafts

Today there are more than 1,650 single-aisle aircraft in service and a backlog of nearly 700 aircraft with airlines and lessors. In the future , China will need 3,900 new aircraft with single aisle aircraft, representing 70 percent of the new deliveries. With the rapid growth in international travel , airlines in the region will 1,440 new large aircraft . The number of new long-haul international markets has increased 135 percent over the past 10 years, with eight new stores opened in 2012 only markets. Airlines continue to seek opportunities to expand their international networks increases flight secondary cities outside Beijing , Shanghai and Guangzhou . Long-haul services currently operates Chengdu , Hangzhou , Xiamen , Chongqing , Sanya , Nanjing , Shenyang , and with the growth trend is expected to continue .

250 advices from SEO experts in China !

250 advices from SEO experts in China ! 

SEO forums has published an article in 2013 with the main criteria of a good SEO for a website in China for Google, Baidu soso and sogou :

You can see new factors of a good ranking: 

- The shares on Facebook, comments and "Like"
- The number of backlinks
- tweets on chinese SNS
- The backlinks with the keyword in the anchor
- The Keywords in URLs
- Images
- The key words in the description correlation seo
And the factors that reduce the SEO:
- The number of words
- Keywords in H1
- The length of the title
- Pubs
- The Adsense advertising
- The position of the keyword in the title ( not first)
Another study in 2013 by Searchmetrics This U.S. study goes a step further, with consideration

 Google Plus :no need
Positive factors :
- Voting on Google Plus
- The Renren shares
- The number of Backlinks
- The shares Pinterest
- Tweetson sina weibo
- Backlinks in no follow
- The optimized backlinks
- The length of the URL
- The number of internal links
- The number of words in anchor links
- The length of the HTML
- The position of keywords in the title and URL
- The number of key words from the country
- The number of words of the article
- ...
us- ranking -factors 2013
And bills that affect the SEO:
- The adsense ads
- The number of characters in the title
- Keywords in H1 tag
Please note: the keywords in the domain name and URL are less important , brand sites are better referenced by Google even if they do not match the criteria SEO , shares on Social Media can improve the SEO, it is important to produce quality content. by

Section SEO baike 

baike the site has published a study on the habits of 254 SEO experts which gives us interesting results you can also apply to optimize your placement in search engines .
Here the most important information to remember : 1 - 2/3 "experts" in SEO less than 5 years of experience in the trade .
This study focused mainly on Americans (64% ) of Canadians ( 12%) and English ( 11% ) reflects the same situation in France :
SEO is a very young profession , with many "experts" who recently launched in SEO (39% have less than 4 years of experience) .

Indeed, the SEO market is still being put in place, with even semi- amateurs who realized there was a niche ( and € ) to take (24 % say do SEO by accident! ) . 2 - The most important for improving the SEO elements are Backlinks ( 48%) and web pages ( 38%).

Again not surprisingly, Backlinks are essential to this day for a good ranking on Google . The proof is  which is very well positioned in many keywords without optimizing excessive ( from the usual title , tags , name pages , images ...) .
- The most important element to optimize the web pages is the title (51%)

Page Content for SEO in China

Then comes the text ( 33%), with of course the key words used , and formatting ( bold ... ) . Other elements such as page names , anchors , titles, meta tags ... are considered minor elements . 4 - The title should be short and punchy , like a slogan (53%) explain Philip QIAN from Gentlemen marketing Agency.

It is obvious : to avoid dilution of keywords, to be more readable , for it is advisable to short titles as a slogan of the press ( you can draw on the securities to a "natural" writing " : 10 tips, 30 tips , 5 keys ... ) .
It is interesting to note that most of SEO experts in China recommend securities with a maximum length of 65 characters and 21% to 70 characters . However 37% of SEOs when keywords are major early as this does not pose a major have longer than normal securities problem.

5 - On the Meta tags , 68% routinely use the Meta Description tag .
79% indicate that they are mainly used to improve the click through rate of pages. 6 - Only 1/3 of SEO experts believe that Meta Keywords are useful.
meta keyword and SEO

7 - On the structure of the code of HTML pages

By SEO Expert
- For NOODP NOYDIR and 21% do not use them and 26% are still using
- For Nofollow : 59 % use them for external links unsafe.
- For Flash and Ajax : 94% say they can use to make SEO .
- For different browsers : 78% test their sites on major internet browsers

8 - The most used tools to generate keywords 

Adwords is Google Keyword tool, wordtracker , Keyword Discovery and Competitive Search.
keyword generator 9-40 % think that PageRank is overrated , but sometimes useful. 10 - The main constraints of SEO is 37% of respondents to the difficulty of being proficient in several areas (development, emarketing ... ) . 11 - Statistics tools most used by SEO experts are Google Analytics ( 41%) and Ominture (16%) 12-50 % of SEO experts are of affiliation.
The most interesting niches for affiliate web, health and XXX .
Affiliate and SEO 13-40 % deactivate the display on the content network ( AdSense ) during their companions Adwords.
To optimize the display on Adsense must target sites on which the ads are displayed, target a specific theme.

19 - What are the reference sites for a beginner in SEO?

1 . SEOMoz ( 16 % )
2 . SEOBook ( 11 % )
3 . Search Engine Land (10%)
4 . Baike( 6 % )
5 .
6 . SEO shifu ( 4%)
7 . Conferences about SEO (3%)
8 . Sina weibo(3%)
9 . Techinasia( 3%)
10 . China Internet Watch( 2 % )

To read the study in full ( and English) , visit this website site.

dimanche 20 octobre 2013

New Stuff on the Chinese Market

New Stuff on the Chinese Market

The first contracts were traded on the China Commodity Exchange yesterday, with the opening due to a desire to Beijing that as the world's largest consumer of iron ore, China needs to be more active in the development pricing mechanisms of the market since the abandonment of the historical annual pricing system, or reference, in 2010.


A producer of Australian iron, which did not wish to be named, said that the opening of the futures market is important in that it gave the industries of iron ore and steel another tool management of price risk. Another producer said it represented "another step in the evolution of the iron ore market to other products marketed globally."
Some, but not all, Australian producers provided the exchange of information and data on the specifications and aspects of physical delivery of their supplies of iron ore. Anyone who has not said he would rather see that the depth of liquidity developed in Dalian monthly contracts before proceeding any commitment.
Contracts are 100 lots tons and will be limited to a daily fluctuation band of 4 percent, and are denominated in yuan. Iron ore futures are already listed on the Singapore Exchange Ltd and CME Group and the Intercontinental Exchange.

Hybrid solution

But they are based on evidence rather than access to physical goods with the contract something of a hybrid of paper and physical media in that it is supposed to be based on stocks and port in Tianjin Qingdao Dalian, as well a material undisclosed mills. source social media

 Chine Media

"There seems to be a bit of buzz about it," an Australian trader said. "But there are already a number of pricing mechanisms on the market and it remains to see if it develops sufficient liquidity to classify above the others, "said the merchant.
"There was some suspicion of the mills (about) the methodologies behind the well-known price indices. So maybe they do see in the long term provide an alternative measure of price. But if she gets the cash necessary to be able to do that remains to be seen. To be fair, the indices have the same challenge, "said the market Research Blog
Australian producers rely on Platts index for iron 62 percent iron, and the price index of steel sister. The price of Platts seeks to enhance the marginal ton of iron ore traded at a price based on bids, offers and transactions in the physical market price

mardi 24 septembre 2013

Apartment Market in China 2013

Apartment Market in China 2013

The real estate market in China underwent a strong evolution during the past two years, and 2013 is basically the continuation of this trend. The important news is that the governement seems capable of controlling the price increase and that the 20% or 30% rates of annual growth both for rents and property prices belong to the past. These growth rates alarmed the world for fear of a property price bubble – the largest ever – in China and the authorities have taken strong measuares to control the real estate market.

The market has therefore eveolved a lot in a short time span, from price increase frenzy to moderate growth. This evolution reflects the general situation of China's economy. The definitive figures for 2013 are of course unavailable, but some reliable prospective can be established.


A contrasted situation

The price growth in Chinese large cities is quite different.

Residential rents growth in Continental China's cities :

Beijing 2012 : 21,1%
Beijing 2013 : 12,3%

Shanghai 2012 : 1%
Shanghai 2013 : 1%

Guangzhou 2012 : 10%
Guangzhou 2013 : 8%

Capital values growth of real estate properties :

Beijing 2012 : 26,1%
Beijing 2013 : 16,7%

Shanghai 2012 : 3%
Shanghai 2013 : 3%

Guangzhou 2012 : 3%
Guangzhou 2013 : 5%

 Apartment and authorithies

This illustrates the success of authorities action in some Chinese large cities, especially in Shanghai. The rents are clearly under control and it seems that this new policy can be understood within a larger scheme of developing Shanghai's neighboring countries such as Suzhou and Hangzhou, which are now among the fastest growing cities of China. Regarding Guangzhou and the Pearl River Delta, the prices are under control there as well.

Regarding Beijing, the figures are bad from the authorities point of view, it seems that the market has escaped any kind of cobtrol and the price are still rising too quickly. This has consequances in the city's development with more and more suburbs beiing urbanized since the new Chinese middle class is now unable to rent a flat close to the main central landmarks. This might be a sign as well of the health of the city's economy that still attracts a crownd from all over China of people willing to settle themselves there.

Overall in China, the trend will still be the curbing down of the speculative market to favor owner-occupancy. This is supposed to help the Chinese middle class to develop by havng apartments downtown and have a new nice way of life of consumerism to develop Chinese economy with interior demand.


 written by Jennifer

samedi 14 septembre 2013

Market Of Chinese outbound Tourism

 Market Of Chinese outbound Tourism 

Top 25 destinations for Chinese in 2012 Destination - (000 trips) - Growth 2012%
1 Hong Kong -
2 Macau - 
3 South Korea -
4 Thailand -
5 Taiwan -
6 Singapore -
7 United States -
8 Japan
9 Vietnam -
10 Malaysia -
11 France -
12 Russia -
13 Germany - 
14 Switzerland -
15- Australia -
16 Indonesia -
17 Austria -
18 Cambodia - 
19 UAE -
20 Philippines -
21- Italy -
22 Canada
23 New Zealand 
24 UK-
25 Mongolia

more information about Chinese tourist
  2. China tourism 
  3.  Marketingtochina Chinese tourism
  4. China tourism wikipedia
  6. Google plus
  7. Facebook

or several millennia , ordinary people in China were discouraged from venturing beyond the Middle Kingdom , but before the holidays, the recent New Year Year of the Rabbit began on February 3rd local newspapers were dense with announcements of international travel. It was as if everyone was getting away , and I decided to join them.

Travel industry! 

When the Chinese travel industry polls the public on its dream destinations , no place ranks higher than Europe. Travel agents in China to compete by carving visits comply within Western notions of a great ride for the likes and dislikes of their customers. I scanned offers online : "Big Plazas, Big Windmills , Big Gorges" was a bus tour of four days emphasized photogenic countryside in the Netherlands and Luxembourg , " Visit the new and aspiring to the past Eastern Europe " had a cold spell of the war, but I was not sure that I had in February.

European Classic Tour! 

I chose the " European Classic" , a popular bus tour through five countries in ten days. Payment was due at the front. Flights , hotels , meals, insurance and assorted fresh came to the yuan equivalent of about twenty- two hundred dollars. In addition, each member of the Chinese tour had to pay a deposit in the amount of 70 to $ 600 , more than two years' salary for the average worker to prevent anyone from disappearing before the flight home. I was a member of the thirty- eighth and final group . We would leave the next morning at dawn.

I was told to proceed to the door of No. 25 terminal 2 of Shanghai Pudong International Airport, where I found a forty-three , thin man in a gray tweed overcoat and rectangular glasses . He had floppy, parted hair, and introduced himself as Li Xingshun our guide. To identify ourselves in the crowd , each of us has received a lapel badge bearing a yellow canary cartoon dragon with clouds of smoke from his nostrils , striding in hiking boots above our motto: " The dragon goes for Ten Thousand Li " ( Li A is approximately one third of a mile ).

Chinese Package Leaving in Group

We settled in China coach on a non -stop flight to Frankfurt Air , and I opened a Chinese package " Tips leaving group, " which we were invited to read carefully. The specificity of the instructions offered a history of surprises : " Do not travel with imitations of European goods , because customs inspectors will seize and penalize you . " There was an intense focus on staying safe in Europe. "You will see Gypsies begging beside the road, but do not give them money. If they crowd around and ask to see your purse , yell for the guide. " Conversing with strangers was discouraged " If someone asks you to help him take a picture of him attention . . This is an excellent opportunity for thieves "I had been in and out of Europe over the years , but the instructions set in a new light , and I was strangely reassured traveling with three dozen others and a guide. Notes made ​​with a piece of Confucius style advice that framed our journey as a test of character : "He who can endure hardship should continue ."

We landed in Frankfurt in thick fog and gathered in the terminal for the first time as a complete group. We were six years old Lü Keyi his seventy years , grandfather , Liu Gongsheng , a mining engineer retired, escorting his wife , Huang Xueqing , in her wheelchair . Almost everyone owned sector of Chinese society numbering between one hundred fifty million and two hundred million people , who qualifies as middle class in the country : a science teacher in high school, an interior decorator , a leader of property , a designer for a television station , a gaggle of students. There was nothing of the campaign of my companions rare glimpse of a horse grazing in a french pasture the next day sent everyone scrambling for the cameras, even though they have only begun to be comfortable in the world. With few exceptions , it was the first trip of everyone outside Asia .

He introduced me , the lone non- Chinese member of the group, and everyone offered a warm welcome. Ten years Liu Yifeng , who had a bowl cut and wore a black sweatshirt covered in white stars , smiled and asked: "Is it all foreigners have noses that big ?" 

We rode in a car of gold , which shuddered to life. I took a window seat and was joined by one of eighteen , robust in a black puffy jacket and glasses wire. He had long black fringe and a suggestion of whiskers on his upper lip. He introduced himself as Xu Nuo , Chinese, whose name means "promise" , he liked to use as an English name . Promise was a freshman at Shanghai Normal University , where he studied economics and shared two sets of bunk beds with three roommates. His parents were sitting in the driveway. I asked him why his family chose instead to travel to visit relatives during the holidays. " It's tradition , but the Chinese get richer, " he said. "Besides, we're too busy to travel to the rest of the year. " We spoke in Chinese , but he was surprised when he said: " Oh , my Lady Gaga! " An English expression he had picked up at school.

the Guide

In the front row of the bus , Li faced the group with a microphone in hand , a position he would retain most of our waking hours in the days to come. In the life of a Chinese tourist , guides play a particularly prominent role translator , storyteller, and marshal - and Li provides a calm and experienced air. He often spoke of himself in the third person -Guide Li and he prided himself on efficiency.
"Everyone , our watches to be synchronized , " he said. "It is now 7:16 p.m. " He begged us five minutes earlier for each departure. " We flew all the way here," he said . "Let us make the best of it .

dimanche 1 septembre 2013

BCG Matrix

BCG matrix, developed in the early 1970’s by Boston Consulting Group, is known as growth-share matrix/ It is a strategic management method to recognize the internal strategic structure in a company so as to optimize its business portfolio. The method’ core is concentrated on how to adapt companies’ products and business portfolio to market’s demand. Only in this way can an enterprise’s production makes sense and brings profits.  More important, how to distribute a companies’ limited resources to each SBU( Strategic Business Unit)? This is the key point for a company to succeed in the competition. To be aware of what is going on in each SBU of a company, the BCG makes it visible through a four-cell matrix of two dimensions(growth-share) as seen below.

According to the BCG matrix, the four quadrants represent each a group of products or units that are in a similar development condition. As for the company, each SBU is situated in a grid which indicates whether it produces a potential profit ot not. And it is through analysis of market growth rate and relative market share that we come to define the following four categories of business units(star, cash cow, problem child, cash cow, dog). Star( higher growth rate in a higher market share)

1. SBUs situated in this quadrant have a higher rate with a larger market share. But it’s not certain whether they produce positive cash flow or not. Since the market is still in development, the company should continue its investment in this unit so that it can catch up with the changing market and beat back competitors. Star, seen as a leader in a developed market, evolves from problem child in which the company invest. And it is also probable to become a cash cow(higher market-share with a lower growth rate). Without stars in a company, there’s little hope. But too many stars will also confuse the eyes of management who may struggle in his decision-making.

2. cash cow(lower growth rate with a higher market-share)
Products in this quadrant produce a large quantity of cash but its growth perspectives are limited. They are leaders in the mature market with a great contribution to companies’ profits. Since the market is already in its maturity, the enterprises don’t need to increase investment to enlarge the economic scale. As leaders in the market, these units enjoy scale economy and a high marginal profit, as a result, they produce a large cash flow to companies.Generally, the other three units are supported bay cash caws in investment by a company. For cash cows, companies should better adopt steady strategies to remain their high market-share.

3. problem childhigher growth rate with a lower market-share)
Products in this quadrant is probably speculative with a big risk to companies.Despite a high profit rate, its market-share is so small. This kind of units are often companies’ new business. Attempting to develop problem units, companies should build factories, add equipments and employees, which means a great deal of investment. Problem describes exactly companies’ attitudes towards the business(to continue or to give up). If the business unit conforms to companies’ long-term strategic objective and contributes to companies’ competitive force, then it is worth investing. So we use the increasing strategy to deal with this business. For those who don’t manifest further perspectives, we adopt the reducing strategy. To make a sound decision, the below chart may help. Those which requires less and returns more are worthy of our investment and support.

4. Dog( both lower in growth rate and market-share)
This kind of units exists by reason of personal affection, for they don’t produce much profits and don’t need much investment either with sometimes a deficit. Dogs engender expenses of resources and management. So we treat them by means of the reducing strategy in order to sell or liquidate them.

China’s telecommunication has ever made use of BCG to evaluate its strategic business portfolio. As the BCG matrix shows, Fixed-line voice, PHS are the guaranties of the companies’ cash flow, for they are in a mature phase of development(cash cow). VoIP, mobile business , broadband have a good perspective leading the future trend. They belong to star business. IPTV, system integration and ICP are the so-called problem children. Companies should perform a deeper studying to work out how to reply. It's a market study method. With technique development and market’s changes, the business units will change their places into others’. Therefore, operators should grasp the developing law of the industry and make their new plannings.Through transformations among different units,  companies come to realize the optimization of the business structure.

BCG matrix combines strategic planning and budget planning, through which we can assess the complex companies’ actions. The matrix helps many enterprises to decide on where to put their investment and other resources so as to optimize the whole business structure. However, BCG is also limited to some extent. Firstly, it only considers internal financing, with external financing ignored. Secondly, in course of BCG analysis, the business units are treated in a separated way, however, these units are without surprise related and interactive. For instance, if stars and dogs are relatively complemented, then the abandonment of dogs will certainly affect stars. Moreover, sometimes selling dogs is not that easy, when the dogs’ industry bears a total deficit. Besides, growth-share’s relation is not constant. 

mardi 6 août 2013

Qualitative interview

Qualitative interview is a method widely used by social science, marketing research in information collecting (use for example during a China market study). By means of qualitative interview, the researcher come to define the existing problems and find solutions with his clear insights. During this interview, he or she should analyse interviewees’ behaviors and messages in order to make sense of the causes of a phenomenon or verify the previous imagination. Different from quantitative interview, qualitative interview emphasizes the event attribute rather than the event rate. Information collecting in qualitative interview results from the interviewee’s expression and description of his experience and his views upon a product , service or theory. To make it simple, qualitative interview explain the why of an event, and quantitative interview explains the what of an event.

Qualitative interview in China is often undertaken among a small group which is a well selected sample. This China market research doesn’t bear aspects of numerical statements. Instead, we are relied on researcher’s experience, sensitivity and concerned techniques to come up with a good interpretation of interviewees’ behaviors and messages. For the reseacher, he or she makes use of notes, recordings or other data to reach a conclusion in his or her report. So the reseacher plays a role of great importance in the whole interview which is controled and guided in a more or less subjective way. This is why some argue that the qualitative research is sometimes restrictive.

Apart from the product conception, a successful new product’s launch depends also on a better China market understanding , in which qualitative reseach should not be ignored. Through qualitative interview, we can obtain valuable advices and inspiration from interviewees or our clients. For instance, such questions as Who aill probably buy the product? What’s the trump of the product for the clients? What’s their reaction towards our packging, advertisement? are the focus of product designers and marketers. However, these acquisitions can’t be easily done in a company conference, or even in a brainstorming. Only with well controled qualitative research can we get best responses to this questions.

Qualitative interview in China can proceed in various forms. Focus group and one-to-one in-depthinterview are the most mentioned and utilized. For the sake of lower cost, shorter time spending and easy control, qualitative research becomes well received by enterprisers and marketing officials. No matter which method to adopt, there’re three principal steps: planning, implementation, analysing and application. In-depth interview, the researcher attempts to develop a subject during his conversation with the interviewee. In course of their talk, the interviewee should judge whether the conversation performs in a right direction. At the same time, he should make sure that the interview does contribute to analyse the quality of the subject.

vendredi 28 juin 2013

Strengths and weaknesses of China

Today and even more in the coming years, China is a key of the international trade. So it’s important for foreign companies to participate in this development and this dynamism. We will what are the strong points of this country and also its weaknesses.

Strong points of China

·         China is one of the countries receiving most foreign direct investments
·         The implementation of the socialist economy of market: liberalization and opening of the Chinese market
·          The French brands have a good image in China. For many they evoke a guarantee of quality, luxury, refinement and exoticism.
·          A huge economic space: the Chinese market because of the number of its consumers and its vast territory is still a country which can be conquered. It is the opportunity to exercise its creativity to distance itself from competitors and established durably.
·         The diversity of markets by sector and by segmentation.
·         A society beginning to consume in a" Western way "

Weak points of China

·         China depends many of the American economy, the United States is one of its most important buyer. A slowing down of their economy would have visible consequences on the GDP of China.
·         A strict sector control: to avoid any foreign monopoly on key sectors as the energy, the Chinese authorities limit the investments and try to preserve certain independence. They can oppose to an investment in the name of the «national economic security".
·         The social situation is not stabilized in spite of the undertaken measures. These internal problems can slow down the long-term economy.

·         The question of human rights: although China made efforts these last years, the authorities still control some elements of the population.