mardi 17 décembre 2019

Hottest Fashion Brands in China

What are the top 5 hottest Fashion Brands in China? 
Why are they so hot? 


founded about two decades ago by Zhou Jianping - now among Chinese billionaires - the mainstream male brand, also known as HLA, has grown to be one of the largest clothing companies in the country, operating some 5000 stores, mainly in China.

Anta Sport

Anta Sports, meanwhile, was first recognized for making shoes for badminton players. Today, it is the largest sports company in China and its ambitions are global. He sponsors a handful of NBA players, including Klay Thompson, and recently led the consortium that bought Finnish Amer Sports for $ 5.2 billion, owning brands such as Salomon, Arc’teryx and Wilson.


The two are now among the top performing fashion companies in the world, according to a new report from consulting firm McKinsey & Company and the media The Business of Fashion. He underlines how these Chinese companies develop and become competitive in a sector long dominated by American and European companies. H&M said Friday that its high-end COS clothing brand is partnering with YCloset, a fashion localization platform in China, a move that allows H&M to enter a growing industrial sector.

The COS and YCloset partnership is a three-month trial, according to Reuters, which first reported the news. YCloset is the largest clothing localization platform in China and has 15 million users who were monthly subscription fees, and H&M said the clothing location is a "growing business model, especially in China " H&M, the second largest fashion group in the world, also launched its own rental business on November 29 through its Stockholm flagship which is also a three month trial. According to a 2019 report from the global accounting firm KPMG, H&M's foray into localization comes as sustainable fashion becomes a more important factor in the purchasing decisions of buyers' clothes.


The United States was responsible for 21 million pounds of clothing thrown away in 2015, according to the Environmental Protection Agency, which said that number was a significant increase from 4.6 billion pounds in 1980.

Reusing clothes, however, contributes to sustainability: extending the lifespan of a clothing item by three months contributes to a 10% reduction in its carbon footprint, water and waste, according to a study by the British consultative group Waste and Resource action program. Large number: 10%. It’s the part of the global greenhouse gas emissions that the clothing industry is responsible for - it uses more energy than the shipping and aviation industries, according to the United Nations.

Key context: Fast fashion retailers like H&M are hugely popular and generated $ 44 billion in sales by 2028, while the entire clothing industry was valued at $ 2.5 billion this year. Traditional retailers Banana Republic and Urban Outfitters are also part of the clothing rental. In 2018, the locations generated $ 1 billion in revenue, according to Bloomberg.


Louis Vuitton sees demand in mainland China picking up steam PARIS (Reuters) - Louis Vuitton, LVMH's biggest sales driver, has beefed up stocks of its handbags and other luxury wares to feed its growing online business in mainland China, as Chinese consumers spend more at home, its management told analysts.

Branding is everything in China 

Differentiation is a key success factor for the already very strong competition in the Chinese clothing market, and good positioning is the first step in the competing differentiation strategy. 

The brands can fix the heart of the target and decide on the marketing and digital communication strategy only after the definition of an identified and distinguished position, the magic power of storytelling is also necessary. source agencyChina

dimanche 15 décembre 2019

How to access the Chinese Market? 3 simple tips

 3 simple tips to reach potential Chinese Clients ?

  1. Website in Chinese 
  2. SEO on Baidu 
  3. Good content 

6 Ways SEO Could Help Increase Your Access To The Chinese Market

SEO makes your website visible
What’s the use having great content, products and services on your website, if the people who need them can’t even get access? Your website is the first point of contact for your online audience. Only when found can you generate leads, attract customers, investors and partners through your website. SEO helps make your website visible. This way, users searching for similar content as you have on your website can readily reach it. Good SEO puts in the measures needed for your website to rank high on search engine results. The higher you rank, the more likely people will visit your website for the content they need.
2. Proper SEO connects you with your target audience effectively
With SEO, you can reach out effectively to your target audience. SEO involves the use of the right keywords and key phrases. These keywords and phrases are usually the terms internet users use to make their queries.
This way, SEO positions your website perfectly to show up whenever people make these kind of enquiries.
3. SEO can help boost your sales by driving traffic to your website
The major reason why people use search engines is to make research, research about virtually everything. From reading up posts, to seeking reviews and opinions about products they want to go for, and many more. With proper SEO, you stand to gain from this.
For instance, one can go on Google searching for reviews on a product, say one of Xaomi’s smartphones. On finding good reviews, he or she will most probably follow the first website on the result list. It’s only SEO that can put your website first on the list, and by doing this, your sales will surely see a boost.
4. It impacts the research/buying cycle to boost your sales
SEO can increase your sales without significantly increasing your marketing costs, by ensuring better conversion rates and little incremental costs. How?
With the unexpected downturns obtainable in the Chinese economy, more and more Chinese people are shopping smart, seeking clever deals to make cost effective purchases. By implementing the right and relevant keywords, image optimization, proper website structure and valuable content on your website, you stand to be the first destination for these very many people. With this new traffic, conversion is likely to increase, leading to more sales.

lundi 18 mars 2019

Why WeChat (still) is important for Marketing in China?

Why is WeChat Marketing is still important?

First, in the first quarter of 2018, WeChat reached the threshold of one billion active users per month on its platform and nearly 900 million users per day. This represents a huge opportunity for any brand wishing to become known in the most competitive market in the world. Even if WeChat started with a very basic messaging service, their range of services has grown so much that it has become need in China. people's life. Here are some examples of what you can do with WeChat: send messages and call your friends (obviously), scroll through the news about your friends (feed containing text, videos, photos, a link displayed under the name "Moments"), use your app to pay in stores (online or offline), buy train / plane tickets, order food, and much more! According to WeChat Impact Report 2018, Wechat represents only 34% of total data traffic in China! WeChat manages people's lives, it's not a simple "addictive" application.

What WeChat Business Can do for you?

You will need to register your trademark as an official account. You basically have 2 options: You can sign up for a subscription account or a service account. They both have advantages and disadvantages as to your goals (beware, you will need a commercial license "执照" as well as a WeChat Pay account). If you do not have it, we can help you.
Source :

Subscription account: With a subscription account, your business is more focused on its content. Your content is accessible in the SERP of the search engine integrated into the WeChat ecosystem. You have the option to send a push notification to engage your audience daily. However, this notification is "hidden" in the folder where all notifications from the subscription account are sent. Service account: the company focuses on the user. Your maximum number of push notifications is 4 per month, but the notification is more visible than the subscription account because they appear as a personal conversation in the user's message flow. With this account, you can create a closer relationship with the user via chats, loyalty programs, and more.
WeChat Shops Once you're done, to choose and establish your business account, you need to know how you will sell your products:
You can create your own website with built-in HTML5 pages to access the Wechat features of your website. But that means you have to manage everything (coding the website, designing, while performing administrative tasks related to your launch in the Chinese market).
You can create a WeChat mini-program, which is a great opportunity for many reasons. First, it is much less expensive than investing in a real website / application. Secondly, it is user-friendly, which means that users do not have to force themselves to download a native application. In particular, when the brand is new to them, it is convenient to discover a brand already integrated into the WeChat ecosystem.

Use an already established e-commerce platform: your shop can be integrated with these platforms, they allow you to start on a solid foundation and for a reasonable amount. However, this also limits your freedom in terms of design and restricts your control over your actions on the platform.

Automation of WeChat marketing

WeChat provides a very useful tool, which can make your first exchange with users very informative and useful for you.

Automatic Tool: This tool allows you to create a special auto-reply message based on the situation. When you subscribe to your Wechat account, you only have 5 messages to get to know it better. So you can start by creating a welcome message, and then establish an automatic response based on the keyword found in the message sent by the user. Finally, you have automatic replies to messages that correspond to a message sent to the user to indicate that it will be re-contacted soon (because no keyword has been recognized by the automatic response keyword tool. .
This is a tool included in the WeChat platform, but you can also call third parties to give you some really smart tools that will help you improve your customer service and operate the WeChat platform.

Wechat Marketing strategy: increase brand awareness!

Publish content regularly! The Best Factors of Your Factor. Evaluate articles about your company to show your expertise. You can also view and talk about your products and services - take the angle that best suits your business. If your company is in technology, you can talk about it, and so on. If your business is traditional food, you can talk about other recipes. Finally, if you are in fashion or perfumes, why not tell your story? WeChat in has an ecosystem in fine and has a self-challenge in a problems and an intern to buy your account. That's why they tell you they have to make a perfect first impression! Be creative, do not limit yourself to text, you can add images, videos and so on. Launch marketing campaigns: brands can launch marketing campaigns to engage customers. It can be an article whose limits have been published to win a prize. Or organizer of a special contest that involves customers.


KOL Promotion: Key Opinion Leaders are a very useful player for any business. They are influential personalities who have been mainly on social networks and who have been easily converted. You can do a marketing campaign using your content, your online content, your campaign or your online marketing campaign. create a contest engaging their community, etc.). They are effective, they are interwoven with close relationships with the community. That's why they have so much influence and are considered essential.

KOL can be very expensive, if you opt for this type of promotion, choose wisely the KOL you want to work with, make sure he / she is targeting the right consumers for you. Plus, you want a cheaper personality, they are always, as they always are, they are always authentic. Small brands, run!

Wechat Conclusion 

We are going through the strategy of your market for the Chinese market, without any part of your budget and your time at WeChat. As mentioned above, you have different ways to take advantage of this platform, for all types of budget. And the Fear and New Year to Profitable Strategy!

For example, the grouping and tagging feature, provided by third parties, allows you to automatically categorize your subscribers into groups of specific criteria (gender, city, age, etc.). What is practical