dimanche 12 juin 2016

China will help Chinese muslim around the world

Difficult to spend time in the holy cities of Mecca and Medina without consuming Chinese. The made in China is everywhere, trinkets of dubious quality that street vendors offer the outskirts of the largest Islamic pilgrimage sites of the brands bags, probably bought at the local Carrefour, which decorate women's arm of the middle class and popular. Residents venture out of home slippers made in China, dressed in pajamas made in China. They use kettles made in China for tea they serve in services made in China. They blow their noses into handkerchiefs Chinese pray on Chinese carpets.

One area of ​​mass consumption of Saudi cities is beyond the reach of the ubiquitous Chinese industry: food. Yet Saudi Arabia imports over 90% of its food: European biscuits, the Malaysian oil and Thai tuna and stock shelves of its supermarkets and its stores, to canned sides and local fruit juices . But these rays, China instead is negligible, usually limited to an occasional package of certified halal sweets, produced by a German company in a factory in Shenzhen, southern China. Zhang Hongyi, director of Jingyitai Halal Food Co., a company based in Ningxia northeast China, explained in November 2014 at the Global Times, a state newspaper: "Mecca is the center of the Muslim world. If we can establish ourselves in this city, we will get the confidence of Muslims around the world, facilitating our penetration of other markets. "Because that is trusted in question today.

China VS western Brands ! 

China's ability to put its local products into foreign hands is currently unmatched: we even found in Lesotho, mainly Catholic country with very few Muslims, Chinese preserved fish in tomato sauce certified halal in places only accessible on horseback. But despite government efforts, the Chinese halal represents only 0.1% of a global market worth $ 650 billion today and is expected to reach $ 1.6 trillion in three years.

Growth of Muslim population

This fantastic growth should also continue in the coming decades: not only the Muslim population is growing faster than any other, but urbanization and rising incomes in developing countries with large Muslim communities mean as more and more Muslims will buy rather than produce their food.

Yinchuan has a unique strategic importance vis-à-vis economic and diplomatic goals of China with the Muslim majority countries Beyond the importance of the sums involved, China has the means to penetrate this market. For if the country is a net food importer, is a major player in certain niche markets. In the late 2000s, China has experienced the highest global growth as an exporter of kosher products. And with more than 500 certified plants in the country, half of China's food exports to the United States, the largest consumer of kosher products in the world today follow the rites of Judaism. A remarkable achievement for a country counting no indigenous Jewish community. However, China already has its own halal industry, valued at 20 billion US dollars and supplying nearly 23 million Chinese Muslims. The Yinchuan to outposts If China one day becomes a giant of the global halal market, Yinchuan, capital battered by sales Ningxia, an autonomous Muslim region and sparsely populated north west, probably feel the main effects. The city already boasts plaster minarets laid on concrete hotels and almost empty giant mosques, it also has a genuine Muslim heritage: halal restaurants are everywhere, veiled women and men wearing caps through the streets, and during the month of Ramadan, breaking feasts of the young are organized throughout the city. Muslims in the region live here for centuries and do not speak Arabic. Yet the urban signage is written in Chinese and Arabic, ready to welcome thousands of foreign Muslims that appear during the Sino-Arab trade fair organized annually since 2010 by the State in Yinchuan to attract dignitaries, officials, Arab investors and entrepreneurs. The annual influx of visitors has dramatically transformed Yinchuan and Wuzhong, a smaller town situated one hour by bus where 80% of the population are Muslims of the Hui ethnic group. Yinchuan is the capital of a small isolated and poor, but the town still has a large airport last cry, provided by restaurants and boutiques. Many hotels have appeared in the city: some play the card with how Islam mosque outside the dome, prayer mats and Qibla indicators in each room, young and hostesses dressed in bright colors and matching veils . A new halal industrial park was also built in the suburbs of the city and state now funds the Chinese halal entrepreneurs trips in the Gulf countries. "A belt, a road"

At Wuzhong, a gigantic mosque to the exhibition hall-like hosts an annual crowds of visitors for Friday prayers. Completed in 2011 and known as the Islamic Cultural Center, the building remains almost empty the rest of the year, although it hosts several associations of the city as the Wuzhong Wuzhong Poker Association or the Model Art Troupe. All this follows an initiative of the Chinese government to strengthen its ties with the Middle East and Central Asia. Since coming to power in 2012, President Xi Jinping has launched a campaign called "A belt, a road" to expand economic and diplomatic ties with these regions. "Yinchuan has a unique strategic importance vis-à-vis economic and diplomatic targets China with Muslim-majority countries, said Wang Yuting, associate professor of sociology at the American University of Sharjah, UAE. In recent years, the government has greatly supported the halal industry, she added. He has contributed to its 10% annual growth. "

Beijing hopes to create spearheads from hundreds of halal Chinese companies already operating. This sector is highly decentralized, is now composed of unknown local businesses nationally, distributing their products in small Muslim population pockets scattered across the country.

There are many problems concerning the management of halal products that can no longer be ignored

However, it lacks China a national certification process (most certifications are issued locally) Since getting internationally recognized certifications can sometimes be a problem. While the Malaysian certification is the benchmark, it is still a recent phenomenon. And in many predominantly Muslim countries of the Middle East to the poorly developed industry, such as Saudi Arabia, many consumers prefer local products they know and they trust. An Issue of Trust

China has its own well system of local halal certification, but it does not allow companies to be recognized beyond the country's borders. This is not surprising when you know the scandals that have affected the local halal industry. In September 2013, Shaanxi Province officials and seized more than 18 tons of meat sold as beef but actually containing pork. In May 2015, a halal bakery was also vandalized after pork was found in his delivery truck. And several Chinese companies have even admitted to using false Malaysian certification to boost their sales on the Chinese market. My Guoquan, a delegate Ningxia region with large Muslim populations, raised this point during the annual legislative assembly in Beijing in March, saying that "there are many problems concerning the management of halal products could no longer be ignored. " Muslims in other countries probably do not have knowledge of these stories, but they do not do much to trust the Chinese halal. In June 2014, columnist mailaisien Azman Anuar has advised its citizens to avoid Chinese products.

"The problem is that China is not a Muslim country and the ruling party promotes atheism, Zhang Hongyi explained in a 2014 interview with the Global Times. And even if we claim to be a Muslim business within the rules of the Koran in every step of our manufacturing process, [foreigners] are wary and skeptical of our piety. " "A development opportunity"

And given some halal Chinese entrepreneurs, they may have reasons. One morning in June 2015, I was in a bus connecting to Yinchuan Wuzhong to meet the general manager of Ningxia Qiye Qing, a local company transforming the famous goji berries, famous for their benefits in traditional medicine, orange drink. By Chinese standards, the drink is certified halal, which means it does not contain alcohol. A true technological feat in fruit juice production, which often contain small traces of alcohol. The director of the company, He Jun, a member of the non-Muslim majority Han, gave me an appointment not in factories or office, but in the chic restaurant with a business hotel near . Next to each plate, a bottle of goji berry juice was placed near a stemmed glass. I asked him why he had decided to make its products halal given the necessary investment. After all, its products are distributed in the entire country, not just in Ningxia, which has a large Muslim community. He said that the local government had implemented programs supporting halal businesses. "This is a development opportunity," he added. But when I asked him to detail the religious requirements must be met to obtain halal certification, he referred me to his assistant. And although he boasted of his many trips abroad, he did not seem to have appreciated his meetings. He thus told he attended a conference in Riyadh during a trip sponsored by the Chinese authorities. A meeting was to be held at 15 am and all premises were late. "The Arabs are so lazy" if he complained.

China want to export MORE 

As export giant China has the means to enter and even dominate the global halal market. But for this, Chinese companies halal products will have to convince Muslims worldwide that they can trust in their products and their businesses.

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