mardi 22 septembre 2020

The Chinese museum of War and Resistance

 The Museum of the Chinese People's War and Resistance against Japanese Aggression has organized a series of activities and events since the beginning of this year to commemorate the 75th anniversary of the victory in the war.

On the morning of September 3, a commemoration was held to mark the anniversary of the victory in the 14 Years' War which began in 1931.

National leaders led by President Xi Jinping, also general secretary of the Communist Party of China Central Committee and chairman of the Central Military Commission, attended and were joined by representatives from all walks of life.

In the wake of the COVID-19 epidemic, which swept through China last spring and disrupted public life, the museum has created themed online exhibits and live streamed content for members of the public. It redesigned the home page of its website to make it easier for visitors to check its content.

The website featured a series of online publications on major events and touching moments of the war and historical relics that were used by Chinese soldiers and civilians in the fight against the Japanese invaders.

He has also posted stories of medical staff and community workers who have greatly contributed to this year's battle against the pandemic.

The museum has launched several live streaming events on its Sina Weibo account in which its guides showcase major exhibits, tell war stories, and converse with netizens.

During the Tomb Sweeping Day holiday in April this year, the museum opened a section on its website that included stories about war heroes and letters written by fallen soldiers, as well as videos and poems about medical workers and others involved in the fight against COVID-19.

The museum has also made 14 short video episodes on important wartime stories and figures and shared them with some media. These videos have become popular on the Internet, and many viewers have left comments saying that they have learned a lot about the Chinese people's struggle for freedom and independence.

In addition to online events, the museum has organized several on-site activities since the coronavirus outbreak was largely brought under control in Beijing.

On July 7, he held a memorial ceremony and concert to mark the 83rd anniversary of the outbreak of the Lugou Bridge incident which sparked national resistance against Japanese invaders. The museum is located near the Lugou Bridge, also known as the Marco Polo Bridge, in the southwest suburbs of Beijing.

Communication of museum in China


Foreign museums, in particular French museums, occupy an important place on Chinese social networks and the Internet.

Bloggers and Key Opinion Leader (KOL) are also very popular with Chinese internet users. Their storytelling and opinions are essential to have good visibility on the Chinese network. (example here) So after the arrival of the Chinese Prime Minister at the Palace of Versailles, requests on the website exploded. This demonstrates the strong presence of social networks in the daily life of Chinese Internet users.

Today, foreign museums are working hard to attract more tourists by offering many services in Chinese. In addition, they decided to make great efforts to develop all kinds of Chinese information tools, such as website translation

On July 7, 1937, Imperial Japanese Army soldiers attacked Chinese forces at the bridge. Although the event is generally recognized as the start of the national war against the Japanese invasion, the fight actually began in September 1931, when Japanese troops began an invasion of northeast China.

The central government approved the founding of the museum in October 1984. After three years of construction and preparations, it opened on July 7, 1987, the 50th anniversary of the start of the large-scale invasion of Japan.

Over the past 33 years, the museum has organized over 150 thematic exhibitions and received over 35 million domestic and foreign visitors and has become a center of patriotic education.

lundi 14 septembre 2020

Tmall invests on Chinese Gen Z

 Launched in 2017, the marketplace is unveiling a series of features these days intended to "strengthen the connections between luxury houses and Chinese Gen Z." "

Brand Content and loyalty in China

“Educate. To entertain. To hire. These are the three main areas mentioned by the Alibaba group’s luxury platform around its new strategy in favor of Chinese digital natives, increasingly fond of exclusive content and interactivity.

“The Chinese GenZ’s appeal for luxury goods meets their love for streetwear and pop culture. For them, luxury is much more than a status marker, it is a mode of expression, a vector of identity "indicates the group in a press release announcing its development towards a self-qualified" New Luxury ".

First component of this strategy: Soho Live, a daily livestream tool allowing houses to boost their interactions with their communities. This launch is accompanied by a new brand content medium, Soho Mag, an e-magazine operated by fashion columnists and other Key Opinion Leaders, all complemented by simultaneous purchase features. In addition to these initiatives, there is also an improved loyalty program, providing access to high added value experiences and services.

TMall Luxury

With these innovations, TMall Luxury - which concentrates more than 200 prestigious brands - intends to consolidate its presence among generations Y and Z; a strategic positioning with 80% of platform users under the age of 35 and the proportion of users in the 18-25 age group more than doubled between July 2018 and June 2019.

via photo

According to a study carried out by the firm McKinsey & Company, young luxury buyers in China spend an average of $ 3,600 per year on luxury products. Overall, Chinese consumers should account for half of the luxury goods market by 2025, boosted by the acceleration of online retail and an upsurge in purchases at the local level due to the drop in international flows caused by the epidemic of Covid-19.

Alibaba's Tmall Global marketplace is introducing more livestreaming from bonded warehouses and regional industrial parks to raise awareness of international brands on its platform.


As part of its build-up to the annual 11:11 global shopping festival, the China-based marketplace is setting up livestream studios across its homelands, where hosts will share their experience of imported products. Ten additional cities in China, including Hainan and Shanghai, will be added to the livestreaming roster in 2020.

see also : Open tmall Store on ecommercechinaagency

vendredi 4 septembre 2020

WeChat Ban Approaches

 The tensions between the United States and China are endless. In early August, Donald Trump signed an executive order aimed at banning WeChat and TikTok if they were not acquired by an American company. This announcement caused a lot of noise in China, prompting (almost a month later) the Chinese government to react.

China Speaks As WeChat Ban Approaches

 The days are numbered and there isn't long left until WeChat forcibly disappears from the App Store and Google Play in the United States. On the side of the entertainment application TikTok, we are trying to get bought by an American company to avoid the ban. The Chinese government spoke today about Donald Trump's decree that openly attacks Chinese-origin applications. Unsurprisingly, the government says it is disappointed with such a reaction from the White House, especially since the two cited apps do not spy on American users. Zhao Lijian, a spokesman for the Chinese Foreign Ministry, spoke to the media a few hours ago. Clearly, it involved retaliation against Apple if WeChat was removed from the App Store in the United States - if WeChat is banned, then there will be no reason for the Chinese to keep their iPhones and Apple products. Many Chinese say they could stop using an iPhone if WeChat is banned.

WeChat is a trap for the Chinese diaspora

Resident Donald Trump issued two executive orders prohibiting US transactions with Chinese tech companies ByteDance, which owns TikTok, and Tencent, the owner of WeChat, related to those services.

It's unclear what exactly the bans will entail, but a WeChat ban is likely to create significant disruptions to communications and business transactions between people in China and the United States and possibly the rest of the world. That has caused concern and discomfort, with good reason. However, while the political motivation behind Trump's ban and its implications for free speech are cause for concern, the threat posed by WeChat must also be taken seriously. WeChat is not just a tool for many users; it's a trap.

With more than 1.2 billion monthly active users around the world, WeChat is a super application that combines the functions of social media, messaging, financial services, travel, food delivery, transportation and other applications. It's so convenient that not having WeChat is as unimaginable for people in China as not having a smartphone.

That is partly the result of good programming and partly of deliberate politics. The Chinese government excludes foreign tech companies, installs a Great Firewall to block websites that don't comply with its censorship regime, and penalizes people who try to circumvent it. At the same time, it nurtures a handful of national platforms like WeChat that censor and monitor its users on its behalf and hand over user data to the government when so-called sensitive information is discovered. The authorities also directly integrate cybersecurity police units in the main Internet companies.

WeChat has thus become a complete digital ecosystem where people in China lead their entire digital lives and are trapped in their controlled information environment with no meaningful options.

Anyone outside the country who wants to connect with people in China has to use what is available in China and is therefore also sucked into the Chinese government's censorship and surveillance machinery. International WeChat users are estimated to be between 100 and 200 million; there is an average of 19 million daily active users in the United States. A recent study by Citizen Lab showed that WeChat monitors its users outside of China to create the database it uses to censor accounts registered in China. As international users are governed by Singapore's terms of service and privacy policies, it is unclear whether WeChat shares this information with the Chinese government. But it is essential to remember that all Chinese companies are subject to government control.

Those free speech implications don't just apply within China.

WeChat's centrality in acquiring information and communicating among the Chinese diaspora, especially first-generation immigrants from China, should be a source of real concern elsewhere.

For the past two years, I have been interviewing members of the Chinese diaspora around the world about the Chinese government's activities that undermine human rights abroad. A recurring issue I run into is that some of my sources only wanted to use WeChat

source : 


jeudi 25 juin 2020

The rise pharmaceutical industry in China

The rise pharmaceutical industry in China 

Five different vaccines are currently being tested on patients in China. The Sinovac Biotech laboratory recently announced a partnership with the Butantan Institute in São Paulo to conduct its phase III trial in Brazil. It already has its white and orange box and it even has a name: "Coronavac". The vaccine developed by Sinovac Biotech is still far from its approval, but the Chinese laboratory has already started production.

Based in Beijing, Sinovac is one of the few Chinese laboratories authorized to conduct clinical trials. Five different vaccines are currently being tested on patients in China. With millions of dollars in financial support, China has embarked on a race against the clock to quickly release a vaccine against Covid-19 which would not only make it possible to immunize its population as quickly as possible on time. where Beijing is facing a resurgence of the epidemic but also to obtain international recognition. A future Chinese vaccine would be "a global public good," promised Chinese President Xi Jinping.

China have big pharma firms

  • Sinopharm Group
  • Shanghai Pharmaceutical
  • Guangdong Jiuzhoutong Pharmaceutical
  • China Resources Pharmaceutical Group
  • Jointown Pharmaceutical Group
  • Nanjing Pharmaceutical
  • Guangzhou Pharmaceuticals
  • Chongqing Pharmaceutical
  • Huadong Medicine
  • Sichuan Kelun Pharmaceutical


Other country may localise pharmaceutical production in their own land

This is a good thing because it is a question of sovereignty to secure access to medicines for patients. These incentives will first benefit the pharmaceutical groups. Then they must be well reflected at the level of subcontractors. In concrete terms, the relocation of the manufacture of paracetamol is not only symbolic because the country was in tension at the start of the crisis on this drug. It is very good that UPSA and Sanofi are working on this subject with my colleague and competitor Seqens. However, the deep issue is not the relocation of paracetamol. The problem arises more on drugs said to be of major therapeutic interest in the fields of oncology or, for example, diseases affecting the central nervous system. This type of medicine must be able to be produced in part in Europe.

Top European Pharma Firms 

There are a few large laboratories, such as Sanofi, Servier and Pierre Fabre, and above all a fragmented set of SMEs and mid-cap companies, most of which work on contract. Faced with Asian competition, players have emerged over the past fifteen years. This is the case of Seqens, Novasep, Axyntis and Minafin who today represent the leaders of the sector in France. All have consolidated sets of assets to recover momentum.

However, in the past 20 years, the value chain has been drastically changed. Europe, which produced almost 80% of this fine chemicals, has passed the baton to Asia, China and India at the head.

dimanche 15 mars 2020

Study in China: how to find good factories in China? (buywithCharlotte)

Charlotte explain 4 basic tips to find good factories in China for your sourcing activities 

The right balance between quality and price

You will always find inexpensive products. But I bet you won’t buy from suppliers 15% cheaper than the lowest price on the market. In business, you get what you pay for. Adjust your budget to guarantee product quality. The lowest prices can be accompanied by poor quality and sometimes scams.

Do not try to make small savings as you will end up losing a lot.

The supplier's commercial expertise

I think a qualified salesperson should be very familiar with the products they sell. He knows the product, the price difference between different products, its advantages and disadvantages, as well as the corresponding certificates required for import and export. You ask a question and a good comemcial will give you many options to choose the best and save time. But a bad salesperson might have a hard time answering your question clearly.

What about sellers in trading companies in China? Most of them are students who have not graduated in a long time and who can communicate with foreigners in Basic English. They do not have too much experience in international trade. If a product is more complicated, such as chemicals or technical products, it may not be as professional as you.

If you think that the quality and price of a supplier are good, but that it is difficult to communicate with this salesperson, you can simply write an e-mail directly to the manager of the company and ask him to offer you a better one. commercial, more professional.

The salesperson assigned to you by the suppliers is random, whether for Alibaba or for fairs. As soon as you show them that you are a big buyer from the start, they will send the salesperson who has been in the company for a long time to serve you.

Effective communication

Time is money, hence the importance of effective communication. In international trade, communication is mainly based on emails. In some parts of Europe and America, the time difference is large, which can delay trade. Using a common chat tool can solve this problem. Some Chinese providers can use Whatsapp or Skype, but they may not check the messages in time, while some providers do not use them at all.

I suggest you install a Chinese app like WeChat on your phone. In Europe and America, not everyone uses Facebook to communicate, but in China, everyone uses WeChat in their daily lives. They will answer you anytime, even on weekends. The Chinese work hard.

If a salesperson does not respond to emails after work, you may want to consider changing your salesperson or supplier. Prompt communication can solve most of your problems and will make the process easier.

 Responsibility - Attitude towards problems and ways to solve them

A responsible supplier processes all orders, whether large or small. However, many Alibaba suppliers process small orders (just reach or less than MOQ), that is, they are only interested in doing business with you once. Therefore, they will offer you a higher price and will not care much about your order.

Purchasing existing brand products in China or customizing a product, especially a batch of products, can be a complex and time consuming process, from production to import into your country. This process has several challenges, especially if you are importing for the first time. This is why the choice of a responsible supplier becomes even more important.

In addition, small challenges and obstacles are inevitable during production. For example, the logo is printed in the wrong position, or the requested changes have not been made, etc. Here, the key to making everything run smoothly is the attitude of the supplier towards these problems. If the supplier is relieved of all responsibility when something goes wrong with a product, or does not compensate for the problems by fixing them, he is certainly not a good supplier.

A good supplier understands the win-win principle and is ready to take responsibility for its mistakes. It may become unprofitable because an order poses unexpected problems, but it will not let you suffer unreasonable losses. Whether it is small or large orders, he will always have a positive attitude, because he wants to establish long-term cooperation with you.

source buywithCharlotte

mardi 25 février 2020

Marketing case study for a clothing brand in China

E-commerce in China for clothing brand marketing in China. We will look at how to sell your fashion/luxury products using Tmall, Taobao and other major e-commerce platforms in China.

Also check out our Fashion marketing in China series:
1) Why China is best for your fashion brand

2) 3 major problems of marketing a fashion brand in China

3) Winning approach to market in China (Fashion or any brand)