250 advices from SEO experts in China !
SEO forums has published an article in 2013 with the main criteria of a good SEO for a website in China for Google, Baidu soso and sogou :
You can see new factors of a good ranking:
- The shares on Facebook, comments and "Like"
- The number of backlinks
- tweets on chinese SNS
- The backlinks with the keyword in the anchor
- The Keywords in URLs
- Images
- The key words in the description correlation seo
And the factors that reduce the SEO:
- The number of words
- Keywords in H1
- The length of the title
- Pubs
- The Adsense advertising
- The position of the keyword in the title ( not first)
Another study in 2013 by Searchmetrics This U.S. study goes a step further, with consideration
source
Google Plus :no need
Positive factors :
- Voting on Google Plus
- The Renren shares
- The number of Backlinks
- The shares Pinterest
- Tweetson sina weibo
- The optimized backlinks
- The length of the URL
- The number of internal links
- The number of words in anchor links
- The length of the HTML
- The position of keywords in the title and URL
- The number of key words from the country
- The number of words of the article
- ...
us- ranking -factors 2013
And bills that affect the SEO:
- The adsense ads
- The number of characters in the title
- Keywords in H1 tag
Please note: the keywords in the domain name and URL are less important , brand sites are better referenced by Google even if they do not match the criteria SEO , shares on Social Media can improve the SEO, it is important to produce quality content. by https://plus.google.com/u/0/b/104405057906917414875/+Seoagencychina/posts
Section SEO baike
baike the site has published a study on the habits of 254 SEO experts which gives us interesting results you can also apply to optimize your placement in search engines .Here the most important information to remember : 1 - 2/3 "experts" in SEO less than 5 years of experience in the trade .
This study focused mainly on Americans (64% ) of Canadians ( 12%) and English ( 11% ) reflects the same situation in France :
SEO is a very young profession , with many "experts" who recently launched in SEO (39% have less than 4 years of experience) .
Indeed, the SEO market is still being put in place, with even semi- amateurs who realized there was a niche ( and € ) to take (24 % say do SEO by accident! ) . 2 - The most important for improving the SEO elements are Backlinks ( 48%) and web pages ( 38%).
Again not surprisingly, Backlinks are essential to this day for a good ranking on Google . The proof is which is very well positioned in many keywords without optimizing excessive ( from the usual title , tags , name pages , images ...) .
- The most important element to optimize the web pages is the title (51%)
Page Content for SEO in China
Then comes the text ( 33%), with of course the key words used , and formatting ( bold ... ) . Other elements such as page names , anchors , titles, meta tags ... are considered minor elements . 4 - The title should be short and punchy , like a slogan (53%) explain Philip QIAN from Gentlemen marketing Agency.It is obvious : to avoid dilution of keywords, to be more readable , for it is advisable to short titles as a slogan of the press ( you can draw on the securities to a "natural" writing " : 10 tips, 30 tips , 5 keys ... ) .
It is interesting to note that most of SEO experts in China recommend securities with a maximum length of 65 characters and 21% to 70 characters . However 37% of SEOs when keywords are major early as this does not pose a major have longer than normal securities problem.
5 - On the Meta tags , 68% routinely use the Meta Description tag .
79% indicate that they are mainly used to improve the click through rate of pages. 6 - Only 1/3 of SEO experts believe that Meta Keywords are useful.
meta keyword and SEO
7 - On the structure of the code of HTML pages
By SEO Expert- For NOODP NOYDIR and 21% do not use them and 26% are still using
- For Nofollow : 59 % use them for external links unsafe.
- For Flash and Ajax : 94% say they can use to make SEO .
- For different browsers : 78% test their sites on major internet browsers
8 - The most used tools to generate keywords
Adwords is Google Keyword tool, wordtracker , Keyword Discovery and Competitive Search.
keyword generator 9-40 % think that PageRank is overrated , but sometimes useful. 10 - The main constraints of SEO is 37% of respondents to the difficulty of being proficient in several areas (development, emarketing ... ) . 11 - Statistics tools most used by SEO experts are Google Analytics ( 41%) and Ominture (16%) 12-50 % of SEO experts are of affiliation.
The most interesting niches for affiliate web, health and XXX .
Affiliate and SEO 13-40 % deactivate the display on the content network ( AdSense ) during their companions Adwords.
To optimize the display on Adsense must target sites on which the ads are displayed, target a specific theme.
19 - What are the reference sites for a beginner in SEO?
1 . SEOMoz ( 16 % )2 . SEOBook ( 11 % )
3 . Search Engine Land (10%)
4 . Baike( 6 % )
5 . Marketintochina.com(5%)
6 . SEO shifu ( 4%)
7 . Conferences about SEO (3%)
8 . Sina weibo(3%)
9 . Techinasia( 3%)
10 . China Internet Watch( 2 % )
To read the study in full ( and English) , visit this website http://daxueconsulting.com/baidu-seo-make-optimisation-for-china/ site.
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