vendredi 2 mai 2014

Market study in China's automotive industry

A total of 21,98 million vehicles (VP and VUL) were sold in China last year, a record level, according to a market study from the Chinese Association of car manufacturers ( CAAM). Among them, the only passenger cars saw their sales swelling of 15,7 % over one year in 17,93 million units according to market survey. Over only December, 2,13 million cars were sold in China - a 17,9 % leap over one year and a clear progress with regard to the 2,04 million units sold in November.

Market of cars in China


The Chinese market in the impertinent development seems more and more crucial to the big world manufacturers when these see their sales affecting appreciably in Europe - in particular in France where market studies showed that they fell last year in lower one for 15 years. The automobile sales in China had progressed only of 4,3 % in 2012, a strong deceleration caused by the limitations been imperative by certain cities to try to dyke the traffic jams and the pollution, but also by the geopolitical tensions between Beijing and Tokyo which had hindered the Japanese automobile brands.

Study on the market of cars in China

But year 2013 was marked by a deep renewal of vigor of the sector: in spite of the clear slowing down of the Chinese economy in the first half of the year, the sales of cars did not stop accelerating all year round; as it has been shown by market study in China. In spite of the obstinacy of the Sino-Japanese territorial dispute, the sales of passenger cars of Japanese brands took advantage of the movement, reaching 2,93 million vehicles over the year, according to the CAAM.
«Even if the economic situation was not brilliant in 2013, the car industry was doped by numerous favorable factors ", observed Cui Dongshu, assistant general secretary of the Association quibbles passenger cars, another professional federation. So, " there was a high demand to replace old models by new. There was also a clear bounce of sales for the Japanese brands after their lapels of 2012, their quality is very appreciated by the Chinese consumers ", he indicated through market study in China.


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