mardi 17 décembre 2019

Hottest Fashion Brands in China

What are the top 5 hottest Fashion Brands in China? 
Why are they so hot? 



HLA

founded about two decades ago by Zhou Jianping - now among Chinese billionaires - the mainstream male brand, also known as HLA, has grown to be one of the largest clothing companies in the country, operating some 5000 stores, mainly in China.


Anta Sport

Anta Sports, meanwhile, was first recognized for making shoes for badminton players. Today, it is the largest sports company in China and its ambitions are global. He sponsors a handful of NBA players, including Klay Thompson, and recently led the consortium that bought Finnish Amer Sports for $ 5.2 billion, owning brands such as Salomon, Arc’teryx and Wilson.




H&M


The two are now among the top performing fashion companies in the world, according to a new report from consulting firm McKinsey & Company and the media The Business of Fashion. He underlines how these Chinese companies develop and become competitive in a sector long dominated by American and European companies. H&M said Friday that its high-end COS clothing brand is partnering with YCloset, a fashion localization platform in China, a move that allows H&M to enter a growing industrial sector.

The COS and YCloset partnership is a three-month trial, according to Reuters, which first reported the news. YCloset is the largest clothing localization platform in China and has 15 million users who were monthly subscription fees, and H&M said the clothing location is a "growing business model, especially in China " H&M, the second largest fashion group in the world, also launched its own rental business on November 29 through its Stockholm flagship which is also a three month trial. According to a 2019 report from the global accounting firm KPMG, H&M's foray into localization comes as sustainable fashion becomes a more important factor in the purchasing decisions of buyers' clothes.
source https://qz.com/1753423/chinas-anta-sports-and-heilan-home-join-ranks-of-fashion-giants/

ZARA


The United States was responsible for 21 million pounds of clothing thrown away in 2015, according to the Environmental Protection Agency, which said that number was a significant increase from 4.6 billion pounds in 1980.

Reusing clothes, however, contributes to sustainability: extending the lifespan of a clothing item by three months contributes to a 10% reduction in its carbon footprint, water and waste, according to a study by the British consultative group Waste and Resource action program. Large number: 10%. It’s the part of the global greenhouse gas emissions that the clothing industry is responsible for - it uses more energy than the shipping and aviation industries, according to the United Nations.

Key context: Fast fashion retailers like H&M are hugely popular and generated $ 44 billion in sales by 2028, while the entire clothing industry was valued at $ 2.5 billion this year. Traditional retailers Banana Republic and Urban Outfitters are also part of the clothing rental. In 2018, the locations generated $ 1 billion in revenue, according to Bloomberg.

LOUIS VUITTON 

Louis Vuitton sees demand in mainland China picking up steam PARIS (Reuters) - Louis Vuitton, LVMH's biggest sales driver, has beefed up stocks of its handbags and other luxury wares to feed its growing online business in mainland China, as Chinese consumers spend more at home, its management told analysts.
https://jingdaily.com/louis-vuitton-china/


Branding is everything in China 



Differentiation is a key success factor for the already very strong competition in the Chinese clothing market, and good positioning is the first step in the competing differentiation strategy. 

The brands can fix the heart of the target and decide on the marketing and digital communication strategy only after the definition of an identified and distinguished position, the magic power of storytelling is also necessary. source agencyChina

3 commentaires:

  1. Great article; enjoy it.
    Branding is everything
    Kris 

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  2. Thanks for this information. This is a very nice post. The best way to deal with the complexities of the Chinese Marketing and advertising purposes is to invest in and hire locally.But it is a complex and diverse consumer market, and it is vital to tailor your marketing strategies and even your products.

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  3. Thanks for this information. Chinese Social media is the promotion key for businesses to attract more users to your business and convert them into the customer’s journey

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