There is a curiosity about the way of life of wealth, they are really those who have remained the keys of paradise. It's amazing their influence on us is always wondering how good their lives are. What is it to satisfy all the whims of consumption? It turned out that the Chinese elite is different from its favorite brands: Patek Philippe watches, Mercedes E class cars, Gulfstream jets, Armani suits, Azimut yachts and Louis XIII brandy. They also like to spend money on diamonds, wine, traveling and educating their children. More than 50% of rich parents send their children to schools in the United States and Great Britain. Canada is ranked third, followed by Switzerland. Chinese elites love luxury goods, Italian sports cars and more, they love to show off their talent. More than 50% of the Chinese elite, each with assets of more than 10 million yuan ($ 1.57 million), one million yuan ($ 157,000) and three million yuan a year, source
China luxury Popular Goods
owns more than three cars. These cars are the white BMW 7 Series, the black Audi A6 long-wheelbase models and the Porsche Cayenne SUV by the new fabulous highway network of China. Luxury concierge clubs that handle the extravagant demands of their guests, such as the location of a private island in the Maldives and the bid for a $ 2 million sports car at an auction in London ,
quickly become indispensable for the Chinese elite.
The British Luxury Club was almost founded in 2000 and served 250,000 customers worldwide, enabling us to create the world's largest and most important luxury lifestyle management services. However, 10 years ago, there were no customers on the Chinese mainland. However, their different consumer behavior vis-à-vis digital applications is certainly a new group of marketing strategies in Chinese industry.
Digital Marketing
Every detail of the plan must be Digital. Among the Chinese luxury buyers of the Millennium, 71% of all women, and more than half of the respondents living outside China are among the 15 major cities. source
An average of 87 minutes on social media to chat and an average of 75 minutes to browse news feeds, videos or listen to music on average. The journey of the Chinese elite is becoming more fragmented and complicated, to do the delicate online and offline service and to buy directly, the millennial journey of consumers is much more diverse. They will first absorb a lot of information about online products and brands via multiple channels, and thus trigger research incentives. In addition, the approach was not purchased offline, but social media, personal shopper, e-commerce, the brand's official website
Cloth & Apparel is a huge booming market in China. every Brands know that but ... how to enter, how to sell and how to increase your awarness ?
Apparel Market in China
For years, they made household cotton products - from pot holders and oven mitts to dish towels - to napkins - and exported them to the United States and Europe. More recently, they have been trying to modernize their product lines in the 40,000-square-meter factory in the southern Guangxi region, adding recycled cotton shopping bags and emoji-shaped pillows to help keep their business fresh. attract more customers. However, rising labor costs and weak growth in international demand left Pan with no choice but to sell the company to a larger national textile manufacturer in the hope that new capital would allow it to stay afloat.
"I do not see any future to continue selling these low value products," said Pan, who has been attending the Guangzhou show for more than a decade. The show, which runs until May 5, is the oldest and most important event in the country focused on exporting.
Chinese textile and clothing manufacturers are currently suffering a painful industrial restructuring. Although the country remains the largest exporter of clothing in the world, with huge production capacity, excess supply at home, high labor costs and increasing protectionism, all these factors have eroded its competitiveness.
Pan's corporate brochures for the show over the years reflect the changes in the industry. Six years ago, the slogan was "Be proud of Made in China", while last year was "Environmentally friendly and low carbon cyclical development". This year, a pamphlet was created to announce the liquidation of stocks.
How to Sell Clothes & Fashion into China:
China's market share in value in the global textile and apparel industry fell from 38.6% in 2015 to 35.8% in 2016, with a downward trend in major apparel importing regions such as as the United States, the European Union and Japan. Since 2014, exports of Chinese textiles and clothing have declined sharply, from around USD 236 billion in 2014 to USD 206 billion in 2016, according to the World Trade Organization. Chinese customs data showed that exports of clothing and accessories fell 0.4% from 2016, while textile exports grew at an annual rate of 4.5%. At the same time, labor costs in China have steadily increased. The minimum wage in the south of the capital, Shenzhen, is about 336 USD per month, more than double the rate of some Southeast Asian countries. Struck by the restructuring of the sector, some of the biggest clothing brands have struggled to make profits and obtain financing. Revenues have been falling since 2015 at Fuguiniao, a Hong Kong-based manufacturer of footwear and men's clothing. The company recorded a net loss of 10 million yuan (1.57 million US dollars) in the first half of last year. this year, and he accumulated debts of at least 3 billion yuan.
Analysts say Chinese textile and apparel manufacturers are at low risk of the trade war between the two countries. Because they export so little to the United States compared to other sectors, US brands are starting to diversify their supply sources. A survey conducted last year by 34 executives of major US fashion companies revealed that for the first time, fewer US brands are turning to China to buy products, even though the country remains the primary destination of supply sector in the world.
Branding is the Key
WeChat is super popular in China, and the top priority Marketing Channels for Brands in China
"US fashion companies do not" put all their eggs in one basket "and the most common pattern of supply shifts from" China Plus "to" China plus Vietnam Plus ", according to the US Fashion Industry Association . the poll. The survey reveals that for many American brands, one third of their products come from China, one third from Vietnam and the rest comes from other countries. But Sheng Lu, an assistant professor of fashion and clothing studies at the University of Delaware, said that "made in China" products did not lose their price competitiveness because of the overall efficiency of the chain of supply.
"It is also important to recognize that China is playing an increasingly important role as a textile supplier for garment-exporting countries in Asia," said Sheng. According to Sheng's research, Bangladeshi textile imports from China, expressed in value, increased from 39% in 2005 to 47% in 2015, and similar trends have been observed.
In fact, when I lived in China, I rarely used cash or cards, my cell phone was the substitute (using my Wechat or Alipay wallet). If you are thinking of selling clothes to China, online platforms are the perfect place. So what are the most popular online platforms in China?
Although there are companies of comparable size that will grow in the next few years, the two largest online platforms are:
Tmall Global & Ecommerce Plateforms
JD (Jingdong) Tmall (formerly Taobao Mall) accounts for over 50% of market share in China and is the subject of much discussion among foreign online retailers.
One of the most sought after products on the website is actually the garment. If you plan to export to China, you should definitely check this site.
JD, on the other hand, is more focused on kitchen appliances and other electronic products (Tmall is probably the best choice for you).
JD and Tmall are worth mentioning: it is not necessary to use a local agency in China to start selling your products.
Vertical Ecommerce plateform
Farfetch, Secoo, Ya MaTou and Suning are other websites that are on the rise and you should not neglect. What to consider when selling clothes on Tmall Global If you plan to sell on Tmall Global, you need to understand how to set up a store and what the costs are.
Read everything on ecommerceChinaagency
Investment to integrate this plateform
Prepare to deposit $ 25000 and pay an annual fee of about $ 10000. In addition to this, you must add a commission of 0.5 to 5% (based on the sales value). For more information on your product, I advise you to search for the latest updated information on the Tmall official office ).
Requirements when selling clothes on Tmall Global If you have decided to sell clothes on Tmall Global, you must meet different requirements depending on the type of store you choose.
Below, I listed the types of stores you can choose and the requirements:
Flagship store: a. You are the owner of the trademark or have obtained permission from the owner to sell his clothes on Tmall Global
. Your Tmall sells and represents a single brand
Your Tmall store sells and represents several brands (must be approved separately by Tmall)
Your Tmall sells and represents a multibrand market (must be approved separately by Tmall)
Authorized store:
You are the owner of the trademark or have obtained permission from the owner to sell his clothes on Tmall Global
You have permission to sell clothes of a brand. Or, you sell clothing of several brands, under the same entity (requires separate approval from Tmall)
Distribution is changing with EBusiness plateforms
You can also now start to sell via Distribution Ebusiness plateforms to connect Brands with Distributors
End of the Traditional Distribution channels. Read this Article
The Chinese popular email application WeChat now has 1.1 billion monthly active users (MAU) in May 2018 worldwide, up 12% from the 889 million MAU in Q4 2016, according to Tencent CEO Pony Ma.
Source BUsinessinsider
Ma said that the platform reached record numbers during last month's lunar new year festival. However, it is important to note that Tencent refers to MAU as user accounts, rather than individuals.
WeChat users can create multiple accounts, and it is common for a user to create both a personal account and a business account. For WeChat users, the app acts as a central hub of the digital world - consumers use it to perform tasks ranging from texting and calling friends, paying bills for goods and services, booking appointments you go to the doctor. Source 5chat
WeChat users
The recent growth of WeChat users is probably due to international users. According to ChinaChannel founder Matthew Brennan, founder of WeChat, most of the recent user growth is likely from Southeast Asia, Europe and the United States.
With the virtual saturation of WeChat in its domestic market, the company Tencent holds relies on international expansion to boost its growth. About 83% of all smartphone users in China use WeChat. WeChat penetration of smartphone users climbs up to 93% in Tier 1 cities in China. As of August 2017, there were approximately 100 million international users of WeChat.
WeChat in the world
However, WeChat can hit a retarder as it seeks to expand further internationally. Although chat applications are rapidly spreading globally, many countries and regions already have one application or another that dominates. For example, WhatsApp and Facebook are the favorite chat apps for the majority of smartphone users around the world, especially Android users, with a few exceptions, including China, Japan and South Korea. WeChat will face some difficulties in convincing users already registered to these applications
US receives more Indian students than Chinese Students the USA, according to TNN of New York. US ranks among the top 10 countries to send the largest number of students to Chinese universities, according to the report, adding that China has now become another most favored country of international students after the UK.
Education can be effective channel to bring China !
Although the relationship between Beijing and New Delhi has been bogged down after the impasse in Doklam and the intrusion of the Indian drone into Chinese airspace, the two countries have had close educational and cultural exchanges in recent years.
Indian Students VS Chinese
China has become an increasingly popular destination for Indians leaving their shores for higher education, especially with the advent of the Belt and Road initiative. While the Indian government is reluctant to join the initiative, China's preferential policies to countries along the way are undoubtedly attractive, attracting Indian students to study and work here. In addition, Chinese universities are progressing in the world rankings and thus enjoying greater credibility with international students than before.
The number of students studying in China has increased by more than 20%, according to a survey co-commissioned by the Center for China and Globalization, the Southwest University of Finance and Economy and the Chinese Academy of Social Sciences in 2017.
source : http://www.boomeon.com/posts/language-teaching-trends-in-british-schools
As a vital channel for improving mutual understanding, education is of particular importance for improving Sino-Indian ties. In addition, many Indian students are looking to pursue a career in medicine and engineering, and may choose to work in China, a country with advanced medical and engineering industries, after graduation. Intense educational communications can play an important role in helping Indians learn more about China, an effective way to reduce tensions in relations between Beijing and New Delhi. source http://www.globaltimes.cn/content/1083748.shtml
Chinese Education Economy
As emerging powers, the two countries should learn from each other and cooperate for joint development. Last year, India's largest computer education company, the National Institute of Information Technology, opened a training center in China's Guizhou Province for big data professionals. Cooperation projects such as this one should be encouraged and supported in order to deepen mutual understanding and improve interpersonal exchanges.
In contrast, Chinese educational institutions should encourage and send more students to India. Some Indians complain that the number of Chinese students in India trails far behind their students in Chinese universities. More preferential policies should be introduced to stimulate two-way educational communications. Meanwhile, a safer environment in India can help it attract more international students, in which the country should invest more effort.
In general, both countries see increasing educational and cultural exchanges in recent years, the effects of which on the Sino-Indian relationship are invaluable.
