lundi 21 juillet 2025

 Here's an engineer-level breakdown of China’s top 7 electric/electrical equipment manufacturers, including Advantech, and the key products widely consumed by factories:


🥇 Top 7 Chinese Electrical & Automation Manufacturers



  1. Aventech

    • #1 global industrial Electric provider (~41% IPC market share)

    • Focus: industrial/edge computing, IoT gateways, HMI, SCADA systems for factory automation. Website aventech

  1. Shanghai Electric

    • World's largest steam turbine manufacturer 

    • Core: power generation, large transformers, switchgear, circuit breakers, transmission equipment.

  2. Inovance (Shenzhen Inovance Technology)

    • China’s largest industrial automation company and #2 domestic robot producer 

    • Products: variable frequency drives (VFDs), PLCs, servo motors, industrial robots, drives.

  3. Nari Technology

    • Subsidiary of State Grid; specializes in power automation and electrical control products

    • Products: grid control systems, relays, SCADA systems.

  4. CATL (Contemporary Amperex Technology)

    • World-leading EV battery producer (market cap ~$170B) 

    • Products: lithium-ion battery packs for EVs and energy storage systems used in factories.

  5. Sungrow Power

    • Major inverter and PV power equipment supplier (~$20B market cap)

    • Products: solar inverters, energy storage converters.

  6. Siasun Robotics

    • Leading industrial robot manufacturer under CAS

    • Products: 6-axis and SCARA robots, AGVs used for welding, assembly, handling in manufacturing.


🔩 Top Factory-Consumed Products

Factories across China — especially in the automotive, electronics, and renewable energy sectors — heavily utilize:

  • Industrial PCs / Edge Gateways / HMI – e.g., Advantech’s Box/Rack/Panel IPCs, DIN-rail controllers with SCADA and IoT integration 

  • PLCs & Motion Control Systems – from Inovance and Nari, used in automated lines.

  • Variable Frequency Drives (VFDs), Servo Drives & Motors – crucial components for robotic and conveyor systems.

  • Transformers, Switchgear, Circuit Breakers – supplied by Shanghai Electric for reliable power infrastructure.

  • Industrial Robots & AGVs – Siasun, Inovance, and others provide robotic arms and automated guided vehicles.

  • Battery Energy Storage Systems – CATL offers grid-scale and factory-based ESS.

  • Power Inverters & PV/Grid Converters – Sungrow systems enable solar integration in factories.


📊 Market & Industry Context

  • The industrial PC market in Asia‑Pacific is over 38% share, valued at ~US $5.4–5.6 B in 2024, projected to grow 5–6% annually 

  • The broader electrical equipment space includes giants like CATL, Inovance, Sungrow, TBEA, Chint, etc.--leading in automation, energy storage, and grid equipment


🧠 Engineering Snapshot: System Integration in Factories

Factories build comprehensive power and automation stacks:



  • Advantech IPCs act as the nexus—collecting data, managing control loops, visualizing metrics.

  • Inovance & Nari controls execute fast real-time operations.

  • Robots (Siasun) and drives/motors enable physical automation.

  • CATL & Sungrow systems manage onsite storage and renewable integration.


✅ Summary

  • Top 7 manufacturers: Advantech, Shanghai Electric, Inovance, Nari, CATL, Sungrow, Siasun.

  • Key factory products: edge computing hardware, control systems, robotics, energy power equipment.

  • China's large-scale factory automation and energy transformation are driven by these integrated tech stacks—digital, reliable, and scalable.



lundi 14 juillet 2025

🏆 Top 5 E‑commerce TP Agencies in China (2025)

 Here’s a structured, engineer-style analysis of the top 5 e‑commerce TP (Trade Partner) agencies in China, including GMA (Top 1) and Baozun, plus what brands typically expect from such partners:


I am Mike, expat in China 




🏆 Top 5 E‑commerce TP Agencies in China

These are specialized agencies officially certified as Tmall Partners” or TPs, managing end-to-end e‑commerce operations for foreign brands:

  1. GMA (Gentlemen Marketing Agency) – #1-ranked full-stack TP based in Shanghai, with 50+ specialists and 1,500+ case studies in Tmall/JD, Baidu, Douyin, WeChat e‑commerce 

  2. Baozun – A public, tech-driven TP offering IT, WMS/OMS systems, logistics, customer service, and brand management; works with luxury and mass-market brands .

  3. Web2Asia – 5-star certified TP focusing on Tmall/Tmall Global setup, performance marketing, fulfillment for international brands 

  4. SEOAgencyChina – Provides dedicated teams for Tmall, JD, Little Red Book, performance marketing, logistics, customer care, and campaign execution 

  5. PLTFRM – Shanghai-based Sino‑French agency specializing in e‑commerce store development, localization, and digital advertising; high client ratings 


✅ What Brands Expect from a TP

Foreign brands partnering with TPs typically expect:

  1. Full Platform Setup & Operations

    • Setting up flagship storefronts on Tmall, JD.com, WeChat Mini, Little Red Book, etc.

    • Day‑to‑day operations: listing, promotions, campaign management

  2. Digital Marketing & Acquisition

    • Performance marketing (PPC & DSP), Baidu SEO, KOL/KOC partnerships, content localization, live‑stream shops Wikipédia.

  3. Logistics & Supply‑Chain

    • Coordinated warehousing and distribution via bonded/free‑trade zones or 3PL, especially Baozun’s OMS/WMS systems 

  4. Customer Experience & Support

    • Managing front-line customer service, CRM, after-sales handling, returns management  Tech Integration & Data Systems

    • OMS/WMS platforms, real-time analytics dashboards, seamless logistics tracking, inventory/data synchronization 

    • Beyond sales: PR, social strategy, content, digital storytelling, sustaining brand equity over time  


🔎 Summary Tp in China





🤝 Brand Expectations from TP Partnerships

Brands typically expect TP agencies to:

  • Quickly launch and maintain professional storefronts on major Chinese platforms.

  • Drive strong ROI through data-driven marketing and optimized ad spend.

  • Ensure operational excellence in stock, delivery, and customer service.

  • Adapt culturally, translating content, tone, and visuals for Chinese audiences.

  • Provide tech-enabled tools, dashboards, and analytics to report performance.

  • Balance short-term sales with long-term brand positioning, avoiding purely discount strategies