mardi 22 septembre 2020

The Chinese museum of War and Resistance

 The Museum of the Chinese People's War and Resistance against Japanese Aggression has organized a series of activities and events since the beginning of this year to commemorate the 75th anniversary of the victory in the war.


On the morning of September 3, a commemoration was held to mark the anniversary of the victory in the 14 Years' War which began in 1931.


National leaders led by President Xi Jinping, also general secretary of the Communist Party of China Central Committee and chairman of the Central Military Commission, attended and were joined by representatives from all walks of life.


In the wake of the COVID-19 epidemic, which swept through China last spring and disrupted public life, the museum has created themed online exhibits and live streamed content for members of the public. It redesigned the home page of its website to make it easier for visitors to check its content.


The website featured a series of online publications on major events and touching moments of the war and historical relics that were used by Chinese soldiers and civilians in the fight against the Japanese invaders.


He has also posted stories of medical staff and community workers who have greatly contributed to this year's battle against the pandemic.


The museum has launched several live streaming events on its Sina Weibo account in which its guides showcase major exhibits, tell war stories, and converse with netizens.


During the Tomb Sweeping Day holiday in April this year, the museum opened a section on its website that included stories about war heroes and letters written by fallen soldiers, as well as videos and poems about medical workers and others involved in the fight against COVID-19.


The museum has also made 14 short video episodes on important wartime stories and figures and shared them with some media. These videos have become popular on the Internet, and many viewers have left comments saying that they have learned a lot about the Chinese people's struggle for freedom and independence.


In addition to online events, the museum has organized several on-site activities since the coronavirus outbreak was largely brought under control in Beijing.


On July 7, he held a memorial ceremony and concert to mark the 83rd anniversary of the outbreak of the Lugou Bridge incident which sparked national resistance against Japanese invaders. The museum is located near the Lugou Bridge, also known as the Marco Polo Bridge, in the southwest suburbs of Beijing.

Communication of museum in China

source

Foreign museums, in particular French museums, occupy an important place on Chinese social networks and the Internet.


Bloggers and Key Opinion Leader (KOL) are also very popular with Chinese internet users. Their storytelling and opinions are essential to have good visibility on the Chinese network. (example here) So after the arrival of the Chinese Prime Minister at the Palace of Versailles, requests on the website exploded. This demonstrates the strong presence of social networks in the daily life of Chinese Internet users.


Today, foreign museums are working hard to attract more tourists by offering many services in Chinese. In addition, they decided to make great efforts to develop all kinds of Chinese information tools, such as website translation


On July 7, 1937, Imperial Japanese Army soldiers attacked Chinese forces at the bridge. Although the event is generally recognized as the start of the national war against the Japanese invasion, the fight actually began in September 1931, when Japanese troops began an invasion of northeast China.


The central government approved the founding of the museum in October 1984. After three years of construction and preparations, it opened on July 7, 1987, the 50th anniversary of the start of the large-scale invasion of Japan.


Over the past 33 years, the museum has organized over 150 thematic exhibitions and received over 35 million domestic and foreign visitors and has become a center of patriotic education.

lundi 14 septembre 2020

Tmall invests on Chinese Gen Z

 Launched in 2017, the marketplace is unveiling a series of features these days intended to "strengthen the connections between luxury houses and Chinese Gen Z." "


Brand Content and loyalty in China

“Educate. To entertain. To hire. These are the three main areas mentioned by the Alibaba group’s luxury platform around its new strategy in favor of Chinese digital natives, increasingly fond of exclusive content and interactivity.


“The Chinese GenZ’s appeal for luxury goods meets their love for streetwear and pop culture. For them, luxury is much more than a status marker, it is a mode of expression, a vector of identity "indicates the group in a press release announcing its development towards a self-qualified" New Luxury ".

First component of this strategy: Soho Live, a daily livestream tool allowing houses to boost their interactions with their communities. This launch is accompanied by a new brand content medium, Soho Mag, an e-magazine operated by fashion columnists and other Key Opinion Leaders, all complemented by simultaneous purchase features. In addition to these initiatives, there is also an improved loyalty program, providing access to high added value experiences and services.

TMall Luxury


With these innovations, TMall Luxury - which concentrates more than 200 prestigious brands - intends to consolidate its presence among generations Y and Z; a strategic positioning with 80% of platform users under the age of 35 and the proportion of users in the 18-25 age group more than doubled between July 2018 and June 2019.



via photo

According to a study carried out by the firm McKinsey & Company, young luxury buyers in China spend an average of $ 3,600 per year on luxury products. Overall, Chinese consumers should account for half of the luxury goods market by 2025, boosted by the acceleration of online retail and an upsurge in purchases at the local level due to the drop in international flows caused by the epidemic of Covid-19.

Alibaba's Tmall Global marketplace is introducing more livestreaming from bonded warehouses and regional industrial parks to raise awareness of international brands on its platform.

source

As part of its build-up to the annual 11:11 global shopping festival, the China-based marketplace is setting up livestream studios across its homelands, where hosts will share their experience of imported products. Ten additional cities in China, including Hainan and Shanghai, will be added to the livestreaming roster in 2020.


see also : Open tmall Store on ecommercechinaagency

vendredi 4 septembre 2020

WeChat Ban Approaches

 The tensions between the United States and China are endless. In early August, Donald Trump signed an executive order aimed at banning WeChat and TikTok if they were not acquired by an American company. This announcement caused a lot of noise in China, prompting (almost a month later) the Chinese government to react.


China Speaks As WeChat Ban Approaches



 The days are numbered and there isn't long left until WeChat forcibly disappears from the App Store and Google Play in the United States. On the side of the entertainment application TikTok, we are trying to get bought by an American company to avoid the ban. The Chinese government spoke today about Donald Trump's decree that openly attacks Chinese-origin applications. Unsurprisingly, the government says it is disappointed with such a reaction from the White House, especially since the two cited apps do not spy on American users. Zhao Lijian, a spokesman for the Chinese Foreign Ministry, spoke to the media a few hours ago. Clearly, it involved retaliation against Apple if WeChat was removed from the App Store in the United States - if WeChat is banned, then there will be no reason for the Chinese to keep their iPhones and Apple products. Many Chinese say they could stop using an iPhone if WeChat is banned.

WeChat is a trap for the Chinese diaspora

Resident Donald Trump issued two executive orders prohibiting US transactions with Chinese tech companies ByteDance, which owns TikTok, and Tencent, the owner of WeChat, related to those services.


It's unclear what exactly the bans will entail, but a WeChat ban is likely to create significant disruptions to communications and business transactions between people in China and the United States and possibly the rest of the world. That has caused concern and discomfort, with good reason. However, while the political motivation behind Trump's ban and its implications for free speech are cause for concern, the threat posed by WeChat must also be taken seriously. WeChat is not just a tool for many users; it's a trap.


With more than 1.2 billion monthly active users around the world, WeChat is a super application that combines the functions of social media, messaging, financial services, travel, food delivery, transportation and other applications. It's so convenient that not having WeChat is as unimaginable for people in China as not having a smartphone.


That is partly the result of good programming and partly of deliberate politics. The Chinese government excludes foreign tech companies, installs a Great Firewall to block websites that don't comply with its censorship regime, and penalizes people who try to circumvent it. At the same time, it nurtures a handful of national platforms like WeChat that censor and monitor its users on its behalf and hand over user data to the government when so-called sensitive information is discovered. The authorities also directly integrate cybersecurity police units in the main Internet companies.


WeChat has thus become a complete digital ecosystem where people in China lead their entire digital lives and are trapped in their controlled information environment with no meaningful options.


Anyone outside the country who wants to connect with people in China has to use what is available in China and is therefore also sucked into the Chinese government's censorship and surveillance machinery. International WeChat users are estimated to be between 100 and 200 million; there is an average of 19 million daily active users in the United States. A recent study by Citizen Lab showed that WeChat monitors its users outside of China to create the database it uses to censor accounts registered in China. As international users are governed by Singapore's terms of service and privacy policies, it is unclear whether WeChat shares this information with the Chinese government. But it is essential to remember that all Chinese companies are subject to government control.


Those free speech implications don't just apply within China.


WeChat's centrality in acquiring information and communicating among the Chinese diaspora, especially first-generation immigrants from China, should be a source of real concern elsewhere.


For the past two years, I have been interviewing members of the Chinese diaspora around the world about the Chinese government's activities that undermine human rights abroad. A recurring issue I run into is that some of my sources only wanted to use WeChat


source : 

  1. https://www.hrw.org/news/2020/08/14/wechat-trap-chinas-diaspora
  2. http://ccbreliance.com/technology/how-to-open-run-and-promote-a-wechat-store-in-china/