Today and even more in
the coming years, China is a key of the international trade. So it’s important
for foreign companies to participate in this development and this dynamism. We will
what are the strong points of this country and also its weaknesses.
Strong points of China
·
China
is one of the countries receiving most foreign direct investments
·
The
implementation of the socialist economy of market: liberalization and opening
of the Chinese market
·
The French brands have a good image in China.
For many they evoke a guarantee of quality, luxury, refinement and exoticism.
·
A huge economic space: the Chinese market because of the
number of its consumers and its vast territory is still a country which can be
conquered. It is the opportunity to exercise its creativity to distance itself
from competitors and established durably.
·
The
diversity of markets by sector and by segmentation.
·
A
society beginning to consume in a" Western way "
Weak points of China
·
China
depends many of the American economy, the United States is one of its most
important buyer. A slowing down of their economy would have visible
consequences on the GDP of China.
·
A
strict sector control: to avoid any foreign monopoly on key sectors as the
energy, the Chinese authorities limit the investments and try to preserve
certain independence. They can oppose to an investment in the name of the
«national economic security".
·
The
social situation is not stabilized in spite of the
undertaken measures. These internal problems can slow down the long-term
economy.
·
The
question of human rights: although China made efforts these last years, the authorities
still control some elements of the population.
