Joe Biden's Strategy Linked to China

 Since his inauguration on January 20, US President Joe Biden has surrounded himself with a solid team of experts from China, illustrating his desire to make the Beijing-Washington link the top of his priorities and to better deal with the Chinese ambitions. Retail review.

The US president Situation 

The US president’s picks in virtually every department of government show a body of Asian experts as well as former Obama administration advisers. They also illustrate a bipartisan consensus that has grown on how to deal with Beijing. So especially the new Secretary of State Anthony Blinken who declared that China represented "the greatest strategic threat against the United States".

"It is no secret that the relationship between the United States and China is probably the most important that we have in the world as it exists," Anthony Blinken told reporters on January 27 in New York. It will shape a large part of our common future. "

Among Joe Biden’s decisions,

Among Joe Biden’s decisions, the creation of a China task force in the Department of Defense. Its mission will be to seek "a coordinated government effort and bipartisan cooperation in Congress as well as solid alliances and partnerships," said the president.

Defense Secretary Lloyd Austin has previously explained that he would lead "a laser-scale focus" to ensure that the United States maintains a competitive advantage over China and can stem the efforts of Beijing to become a dominant world power.

Ely Ratner, a China scholar who once served as Joe Biden's National Security Advisor when the latter was Barack Obama's vice president, is expected to be appointed to lead the task force as special assistant to Lloyd Austin. The same Ratner had spoken in the summer of 2020 to call on the United States to adopt a multiple panoply of strategies on China, including that of blocking Beijing's authoritarianism in the field of high technology and its dominant position in the South China Sea. "A new and different era is taking shape between the United States and China" and "Washington must update its vision of things," he insisted.

PR & Media strategy with China

Also in the Pentagon are Deputy Secretary of Defense Kathleen Hicks, for whom China is "the fundamental challenge of our time," as well as Deputy Deputy Secretary of Defense Michael Chase, who has distinguished himself by his research. on the modernization of the Chinese military apparatus when he was part of the Rand think tank. Finally, there is Chief of Staff Kelly Magsamen, former Deputy Deputy Secretary for Security Affairs in the Asia-Pacific region. 

"Attack among China are decreasing are less direct", but more impacting, explain a Co founder of an PR agency and expert about China. 

At the State Department, besides Anthony Blinken, we find Mira Rapp-Hooper who published an article on the best way for Washington to regain military and economic primacy in order to better contain China, as well as Wendy Sherman, as vice-president. Secretary of State, for whom the bond between China and the United States constitutes "the central relation of our time". Melanie Hart, Joe Biden's choice to become China's policy coordinator, co-authored a report in October for the Center for American Progress think tank in which she explains the need for the United States to adopt a comprehensive strategy for counter Chinese public subsidies to Chinese telecoms giant Huawei.

photo source Chinese business club

NSC & expert in China

In the area of ​​security, the National Defense Council (NSC) will be headed by experts from China who have all spoken out about the Chinese challenge. Thus Kurt Campbell, the architect of Barak Obama's "pivot to Asia" strategy, will be the chief executive for the Indo-Pacific in this organization. Campbell and Rush Doshi, selected by the US president to become director of the NSC, together wrote an article published in January by the journal Foreign Policy in which they advocate a "serious re-engagement of the United States" in Asia. with the aim of setting up "a conscientious effort to deter Chinese adventurism".

Sarah Kreps, a law professor at Cornell University, said the team in the new administration signals a shift in US Chinese policy in light of the warning already voiced by Joe Biden about an “extreme competition” to come with China. "All the signs are there from the administration that although many officials are the same as ten years ago, the policies will be different," she said, as quoted by the South China Morning Post. The details are not yet clear, but the change in tone compared to that of the Obama administration is unambiguous. "

List of Top TP tmall partner

Who are the Top TP tmall partner in China? 

TP= Tmall partner. 

This  is one of the leading 5 star rated and Alibaba recommended Tmall Partner agencies (“TP’s”) for Tmall Global. Our company is also certified with Tmall.com, JD / JD worldwide, Kaola, pinduoduo China. We focus on working with medium to large size foreign premium brands looking to market and sell to Chinese consumers online.

what TP Ask for 

China multi-channel marketing and omnichannel “New Retail” strategy development

Ongoing e-commerce operations on all major Chinese marketplaces such as Tmall, JD, Kaola, Wechat and PInduoduo China

Programmatic buying and optimization for ROI maximization

They’re working with medium and large brands. I heard they can be quite selective when it comes to their clients though, focusing on brands with potential to enter China.

Here’s a screenshot of some of their clients from their website (November 2017), seems legit:

List of TP Tmall partners

1. Baozhun : The biggest tmall Agency in China .Baozun's deep local knowledge of how Chinese consumers shop online allows us to help brand partners create effective online store experiences, no matter the platform. http://www.baozun.com/
2. Webasia is Also TP 
3. OpentoBiz E-Commerce AGency can help you to work with Good TP.
4. GMA is quite famous in China. Lot of client with good reputation 

The first application of China, Wechat, create commuting service

The Chinese museum of War and Resistance

 The Museum of the Chinese People's War and Resistance against Japanese Aggression has organized a series of activities and events since the beginning of this year to commemorate the 75th anniversary of the victory in the war.

On the morning of September 3, a commemoration was held to mark the anniversary of the victory in the 14 Years' War which began in 1931.

National leaders led by President Xi Jinping, also general secretary of the Communist Party of China Central Committee and chairman of the Central Military Commission, attended and were joined by representatives from all walks of life.

In the wake of the COVID-19 epidemic, which swept through China last spring and disrupted public life, the museum has created themed online exhibits and live streamed content for members of the public. It redesigned the home page of its website to make it easier for visitors to check its content.

The website featured a series of online publications on major events and touching moments of the war and historical relics that were used by Chinese soldiers and civilians in the fight against the Japanese invaders.

He has also posted stories of medical staff and community workers who have greatly contributed to this year's battle against the pandemic.

The museum has launched several live streaming events on its Sina Weibo account in which its guides showcase major exhibits, tell war stories, and converse with netizens.

During the Tomb Sweeping Day holiday in April this year, the museum opened a section on its website that included stories about war heroes and letters written by fallen soldiers, as well as videos and poems about medical workers and others involved in the fight against COVID-19.

The museum has also made 14 short video episodes on important wartime stories and figures and shared them with some media. These videos have become popular on the Internet, and many viewers have left comments saying that they have learned a lot about the Chinese people's struggle for freedom and independence.

In addition to online events, the museum has organized several on-site activities since the coronavirus outbreak was largely brought under control in Beijing.

On July 7, he held a memorial ceremony and concert to mark the 83rd anniversary of the outbreak of the Lugou Bridge incident which sparked national resistance against Japanese invaders. The museum is located near the Lugou Bridge, also known as the Marco Polo Bridge, in the southwest suburbs of Beijing.

Communication of museum in China

source

Foreign museums, in particular French museums, occupy an important place on Chinese social networks and the Internet.

Bloggers and Key Opinion Leader (KOL) are also very popular with Chinese internet users. Their storytelling and opinions are essential to have good visibility on the Chinese network. (example here) So after the arrival of the Chinese Prime Minister at the Palace of Versailles, requests on the website exploded. This demonstrates the strong presence of social networks in the daily life of Chinese Internet users.

Today, foreign museums are working hard to attract more tourists by offering many services in Chinese. In addition, they decided to make great efforts to develop all kinds of Chinese information tools, such as website translation

On July 7, 1937, Imperial Japanese Army soldiers attacked Chinese forces at the bridge. Although the event is generally recognized as the start of the national war against the Japanese invasion, the fight actually began in September 1931, when Japanese troops began an invasion of northeast China.

The central government approved the founding of the museum in October 1984. After three years of construction and preparations, it opened on July 7, 1987, the 50th anniversary of the start of the large-scale invasion of Japan.

Over the past 33 years, the museum has organized over 150 thematic exhibitions and received over 35 million domestic and foreign visitors and has become a center of patriotic education.

Tmall invests on Chinese Gen Z

 Launched in 2017, the marketplace is unveiling a series of features these days intended to "strengthen the connections between luxury houses and Chinese Gen Z." "

Brand Content and loyalty in China

“Educate. To entertain. To hire. These are the three main areas mentioned by the Alibaba group’s luxury platform around its new strategy in favor of Chinese digital natives, increasingly fond of exclusive content and interactivity.

“The Chinese GenZ’s appeal for luxury goods meets their love for streetwear and pop culture. For them, luxury is much more than a status marker, it is a mode of expression, a vector of identity "indicates the group in a press release announcing its development towards a self-qualified" New Luxury ".

First component of this strategy: Soho Live, a daily livestream tool allowing houses to boost their interactions with their communities. This launch is accompanied by a new brand content medium, Soho Mag, an e-magazine operated by fashion columnists and other Key Opinion Leaders, all complemented by simultaneous purchase features. In addition to these initiatives, there is also an improved loyalty program, providing access to high added value experiences and services.

TMall Luxury

With these innovations, TMall Luxury - which concentrates more than 200 prestigious brands - intends to consolidate its presence among generations Y and Z; a strategic positioning with 80% of platform users under the age of 35 and the proportion of users in the 18-25 age group more than doubled between July 2018 and June 2019.

via photo

According to a study carried out by the firm McKinsey & Company, young luxury buyers in China spend an average of $ 3,600 per year on luxury products. Overall, Chinese consumers should account for half of the luxury goods market by 2025, boosted by the acceleration of online retail and an upsurge in purchases at the local level due to the drop in international flows caused by the epidemic of Covid-19.

Alibaba's Tmall Global marketplace is introducing more livestreaming from bonded warehouses and regional industrial parks to raise awareness of international brands on its platform.

source

As part of its build-up to the annual 11:11 global shopping festival, the China-based marketplace is setting up livestream studios across its homelands, where hosts will share their experience of imported products. Ten additional cities in China, including Hainan and Shanghai, will be added to the livestreaming roster in 2020.

see also : Open tmall Store on ecommercechinaagency

WeChat Ban Approaches

 The tensions between the United States and China are endless. In early August, Donald Trump signed an executive order aimed at banning WeChat and TikTok if they were not acquired by an American company. This announcement caused a lot of noise in China, prompting (almost a month later) the Chinese government to react.

China Speaks As WeChat Ban Approaches

 The days are numbered and there isn't long left until WeChat forcibly disappears from the App Store and Google Play in the United States. On the side of the entertainment application TikTok, we are trying to get bought by an American company to avoid the ban. The Chinese government spoke today about Donald Trump's decree that openly attacks Chinese-origin applications. Unsurprisingly, the government says it is disappointed with such a reaction from the White House, especially since the two cited apps do not spy on American users. Zhao Lijian, a spokesman for the Chinese Foreign Ministry, spoke to the media a few hours ago. Clearly, it involved retaliation against Apple if WeChat was removed from the App Store in the United States - if WeChat is banned, then there will be no reason for the Chinese to keep their iPhones and Apple products. Many Chinese say they could stop using an iPhone if WeChat is banned.

WeChat is a trap for the Chinese diaspora

Resident Donald Trump issued two executive orders prohibiting US transactions with Chinese tech companies ByteDance, which owns TikTok, and Tencent, the owner of WeChat, related to those services.

It's unclear what exactly the bans will entail, but a WeChat ban is likely to create significant disruptions to communications and business transactions between people in China and the United States and possibly the rest of the world. That has caused concern and discomfort, with good reason. However, while the political motivation behind Trump's ban and its implications for free speech are cause for concern, the threat posed by WeChat must also be taken seriously. WeChat is not just a tool for many users; it's a trap.

With more than 1.2 billion monthly active users around the world, WeChat is a super application that combines the functions of social media, messaging, financial services, travel, food delivery, transportation and other applications. It's so convenient that not having WeChat is as unimaginable for people in China as not having a smartphone.

That is partly the result of good programming and partly of deliberate politics. The Chinese government excludes foreign tech companies, installs a Great Firewall to block websites that don't comply with its censorship regime, and penalizes people who try to circumvent it. At the same time, it nurtures a handful of national platforms like WeChat that censor and monitor its users on its behalf and hand over user data to the government when so-called sensitive information is discovered. The authorities also directly integrate cybersecurity police units in the main Internet companies.

WeChat has thus become a complete digital ecosystem where people in China lead their entire digital lives and are trapped in their controlled information environment with no meaningful options.

Anyone outside the country who wants to connect with people in China has to use what is available in China and is therefore also sucked into the Chinese government's censorship and surveillance machinery. International WeChat users are estimated to be between 100 and 200 million; there is an average of 19 million daily active users in the United States. A recent study by Citizen Lab showed that WeChat monitors its users outside of China to create the database it uses to censor accounts registered in China. As international users are governed by Singapore's terms of service and privacy policies, it is unclear whether WeChat shares this information with the Chinese government. But it is essential to remember that all Chinese companies are subject to government control.

Those free speech implications don't just apply within China.

WeChat's centrality in acquiring information and communicating among the Chinese diaspora, especially first-generation immigrants from China, should be a source of real concern elsewhere.

For the past two years, I have been interviewing members of the Chinese diaspora around the world about the Chinese government's activities that undermine human rights abroad. A recurring issue I run into is that some of my sources only wanted to use WeChat

source : 

1. https://www.hrw.org/news/2020/08/14/wechat-trap-chinas-diaspora
2. http://ccbreliance.com/technology/how-to-open-run-and-promote-a-wechat-store-in-china/

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