Affichage des articles dont le libellé est Market survey Chinese Traveller. Afficher tous les articles
Affichage des articles dont le libellé est Market survey Chinese Traveller. Afficher tous les articles

mardi 22 septembre 2020

The Chinese museum of War and Resistance

 The Museum of the Chinese People's War and Resistance against Japanese Aggression has organized a series of activities and events since the beginning of this year to commemorate the 75th anniversary of the victory in the war.


On the morning of September 3, a commemoration was held to mark the anniversary of the victory in the 14 Years' War which began in 1931.


National leaders led by President Xi Jinping, also general secretary of the Communist Party of China Central Committee and chairman of the Central Military Commission, attended and were joined by representatives from all walks of life.


In the wake of the COVID-19 epidemic, which swept through China last spring and disrupted public life, the museum has created themed online exhibits and live streamed content for members of the public. It redesigned the home page of its website to make it easier for visitors to check its content.


The website featured a series of online publications on major events and touching moments of the war and historical relics that were used by Chinese soldiers and civilians in the fight against the Japanese invaders.


He has also posted stories of medical staff and community workers who have greatly contributed to this year's battle against the pandemic.


The museum has launched several live streaming events on its Sina Weibo account in which its guides showcase major exhibits, tell war stories, and converse with netizens.


During the Tomb Sweeping Day holiday in April this year, the museum opened a section on its website that included stories about war heroes and letters written by fallen soldiers, as well as videos and poems about medical workers and others involved in the fight against COVID-19.


The museum has also made 14 short video episodes on important wartime stories and figures and shared them with some media. These videos have become popular on the Internet, and many viewers have left comments saying that they have learned a lot about the Chinese people's struggle for freedom and independence.


In addition to online events, the museum has organized several on-site activities since the coronavirus outbreak was largely brought under control in Beijing.


On July 7, he held a memorial ceremony and concert to mark the 83rd anniversary of the outbreak of the Lugou Bridge incident which sparked national resistance against Japanese invaders. The museum is located near the Lugou Bridge, also known as the Marco Polo Bridge, in the southwest suburbs of Beijing.

Communication of museum in China

source

Foreign museums, in particular French museums, occupy an important place on Chinese social networks and the Internet.


Bloggers and Key Opinion Leader (KOL) are also very popular with Chinese internet users. Their storytelling and opinions are essential to have good visibility on the Chinese network. (example here) So after the arrival of the Chinese Prime Minister at the Palace of Versailles, requests on the website exploded. This demonstrates the strong presence of social networks in the daily life of Chinese Internet users.


Today, foreign museums are working hard to attract more tourists by offering many services in Chinese. In addition, they decided to make great efforts to develop all kinds of Chinese information tools, such as website translation


On July 7, 1937, Imperial Japanese Army soldiers attacked Chinese forces at the bridge. Although the event is generally recognized as the start of the national war against the Japanese invasion, the fight actually began in September 1931, when Japanese troops began an invasion of northeast China.


The central government approved the founding of the museum in October 1984. After three years of construction and preparations, it opened on July 7, 1987, the 50th anniversary of the start of the large-scale invasion of Japan.


Over the past 33 years, the museum has organized over 150 thematic exhibitions and received over 35 million domestic and foreign visitors and has become a center of patriotic education.

samedi 13 octobre 2018

Cloth & Apparel Market in China

Cloth & Apparel is a huge booming market in China. every Brands know that but ... how to enter, how to sell and how to increase your awarness ?





Apparel Market in China


For years, they made household cotton products - from pot holders and oven mitts to dish towels - to napkins - and exported them to the United States and Europe. More recently, they have been trying to modernize their product lines in the 40,000-square-meter factory in the southern Guangxi region, adding recycled cotton shopping bags and emoji-shaped pillows to help keep their business fresh. attract more customers. However, rising labor costs and weak growth in international demand left Pan with no choice but to sell the company to a larger national textile manufacturer in the hope that new capital would allow it to stay afloat.


"I do not see any future to continue selling these low value products," said Pan, who has been attending the Guangzhou show for more than a decade. The show, which runs until May 5, is the oldest and most important event in the country focused on exporting.

Chinese textile and clothing manufacturers are currently suffering a painful industrial restructuring. Although the country remains the largest exporter of clothing in the world, with huge production capacity, excess supply at home, high labor costs and increasing protectionism, all these factors have eroded its competitiveness.

Pan's corporate brochures for the show over the years reflect the changes in the industry. Six years ago, the slogan was "Be proud of Made in China", while last year was "Environmentally friendly and low carbon cyclical development". This year, a pamphlet was created to announce the liquidation of stocks.






How to Sell Clothes & Fashion into China: 


China's market share in value in the global textile and apparel industry fell from 38.6% in 2015 to 35.8% in 2016, with a downward trend in major apparel importing regions such as as the United States, the European Union and Japan. Since 2014, exports of Chinese textiles and clothing have declined sharply, from around USD 236 billion in 2014 to USD 206 billion in 2016, according to the World Trade Organization. Chinese customs data showed that exports of clothing and accessories fell 0.4% from 2016, while textile exports grew at an annual rate of 4.5%. At the same time, labor costs in China have steadily increased. The minimum wage in the south of the capital, Shenzhen, is about 336 USD per month, more than double the rate of some Southeast Asian countries. Struck by the restructuring of the sector, some of the biggest clothing brands have struggled to make profits and obtain financing. Revenues have been falling since 2015 at Fuguiniao, a Hong Kong-based manufacturer of footwear and men's clothing. The company recorded a net loss of 10 million yuan (1.57 million US dollars) in the first half of last year. this year, and he accumulated debts of at least 3 billion yuan.

Analysts say Chinese textile and apparel manufacturers are at low risk of the trade war between the two countries. Because they export so little to the United States compared to other sectors, US brands are starting to diversify their supply sources. A survey conducted last year by 34 executives of major US fashion companies revealed that for the first time, fewer US brands are turning to China to buy products, even though the country remains the primary destination of supply sector in the world.

Branding is the Key 

WeChat is super popular in China, and the top priority Marketing Channels for Brands in China 



"US fashion companies do not" put all their eggs in one basket "and the most common pattern of supply shifts from" China Plus "to" China plus Vietnam Plus ", according to the US Fashion Industry Association . the poll. The survey reveals that for many American brands, one third of their products come from China, one third from Vietnam and the rest comes from other countries. But Sheng Lu, an assistant professor of fashion and clothing studies at the University of Delaware, said that "made in China" products did not lose their price competitiveness because of the overall efficiency of the chain of supply.



"It is also important to recognize that China is playing an increasingly important role as a textile supplier for garment-exporting countries in Asia," said Sheng. According to Sheng's research, Bangladeshi textile imports from China, expressed in value, increased from 39% in 2005 to 47% in 2015, and similar trends have been observed.

Source CNBC

In fact, when I lived in China, I rarely used cash or cards, my cell phone was the substitute (using my Wechat or Alipay wallet). If you are thinking of selling clothes to China, online platforms are the perfect place. So what are the most popular online platforms in China?

Although there are companies of comparable size that will grow in the next few years, the two largest online platforms are:

Tmall Global & Ecommerce Plateforms


  • JD (Jingdong) Tmall (formerly Taobao Mall) accounts for over 50% of market share in China and is the subject of much discussion among foreign online retailers.
  • One of the most sought after products on the website is actually the garment. If you plan to export to China, you should definitely check this site.
  • JD, on the other hand, is more focused on kitchen appliances and other electronic products (Tmall is probably the best choice for you).
  • JD and Tmall are worth mentioning: it is not necessary to use a local agency in China to start selling your products.

Vertical Ecommerce plateform 









Farfetch, Secoo, Ya MaTou and Suning are other websites that are on the rise and you should not neglect. What to consider when selling clothes on Tmall Global If you plan to sell on Tmall Global, you need to understand how to set up a store and what the costs are.
Read everything on ecommerceChinaagency

Investment to integrate this plateform 

Prepare to deposit $ 25000 and pay an annual fee of about $ 10000. In addition to this, you must add a commission of 0.5 to 5% (based on the sales value). For more information on your product, I advise you to search for the latest updated information on the Tmall official office ).
Requirements when selling clothes on Tmall Global If you have decided to sell clothes on Tmall Global, you must meet different requirements depending on the type of store you choose.
Below, I listed the types of stores you can choose and the requirements:



  • Flagship store: a. You are the owner of the trademark or have obtained permission from the owner to sell his clothes on Tmall Global
  • . Your Tmall sells and represents a single brand
  •  Your Tmall store sells and represents several brands (must be approved separately by Tmall)
  •  Your Tmall sells and represents a multibrand market (must be approved separately by Tmall)

Authorized store:

  • You are the owner of the trademark or have obtained permission from the owner to sell his clothes on Tmall Global
  • You have permission to sell clothes of a brand. Or, you sell clothing of several brands, under the same entity (requires separate approval from Tmall)


Distribution is changing with EBusiness plateforms 

You can also now start to sell via Distribution Ebusiness plateforms to connect Brands with Distributors
End of the Traditional Distribution channels. Read this Article 


It is never too late to enter to the Chinese Market 


dimanche 7 janvier 2018

Chinese Studying in USA have problems to Find jobs, Study says



US receives more Indian students than Chinese Students the USA, according to TNN of New York. US ranks among the top 10 countries to send the largest number of students to Chinese universities, according to the report, adding that China has now become another most favored country of international students after the UK.

Education can be effective channel to bring China ! 



Although the relationship between Beijing and New Delhi has been bogged down after the impasse in Doklam and the intrusion of the Indian drone into Chinese airspace, the two countries have had close educational and cultural exchanges in recent years.

Indian Students VS Chinese

China has become an increasingly popular destination for Indians leaving their shores for higher education, especially with the advent of the Belt and Road initiative. While the Indian government is reluctant to join the initiative, China's preferential policies to countries along the way are undoubtedly attractive, attracting Indian students to study and work here. In addition, Chinese universities are progressing in the world rankings and thus enjoying greater credibility with international students than before.

The number of students studying in China has increased by more than 20%, according to a survey co-commissioned by the Center for China and Globalization, the Southwest University of Finance and Economy and the Chinese Academy of Social Sciences in 2017.
source : http://www.boomeon.com/posts/language-teaching-trends-in-british-schools

As a vital channel for improving mutual understanding, education is of particular importance for improving Sino-Indian ties. In addition, many Indian students are looking to pursue a career in medicine and engineering, and may choose to work in China, a country with advanced medical and engineering industries, after graduation. Intense educational communications can play an important role in helping Indians learn more about China, an effective way to reduce tensions in relations between Beijing and New Delhi. source http://www.globaltimes.cn/content/1083748.shtml

Chinese Education Economy 

As emerging powers, the two countries should learn from each other and cooperate for joint development. Last year, India's largest computer education company, the National Institute of Information Technology, opened a training center in China's Guizhou Province for big data professionals. Cooperation projects such as this one should be encouraged and supported in order to deepen mutual understanding and improve interpersonal exchanges.
In contrast, Chinese educational institutions should encourage and send more students to India. Some Indians complain that the number of Chinese students in India trails far behind their students in Chinese universities. More preferential policies should be introduced to stimulate two-way educational communications. Meanwhile, a safer environment in India can help it attract more international students, in which the country should invest more effort.

In general, both countries see increasing educational and cultural exchanges in recent years, the effects of which on the Sino-Indian relationship are invaluable.

Read also : https://www.nytimes.com/2017/12/12/opinion/chinese-students-mental-health.html

mercredi 15 février 2017

EuroEyes boosts its visibility and credibility in China


EuroEyes Wins Honors For It’s Vision Correction Solutions With Stronger Commitment to China

Shanghai, China - ‘Euro Eyes’; Germany’s largest ophthalmology clinic group have been recognized as a world leading institution after winning a number of awards including the ‘Clinic best performing for Trifocal Lens Implantations Worldwide’ and the ‘Global award for excellence in vision correction’. The honors reflect the companies experience as a world leading global refractive surgery.


Euro Eyes have established the first Trifocal Lens Implantation Clinic in mainland China and are partnering with Chinese surgical specialists ‘Zeiss’ to strategically enhance their Chinese business operations and drive further surgical innovation in the eastern hemisphere.
At a recent media event Mr Maximillian Foerst, the director of ‘Zeiss China’, presented EuroEyes with the awards and additionally named CEO Dr Jern Jorgesen as the most ‘Performed Trifocal Lens Surgeon Worldwide’.
Dr. Jørn Slot Jørgensen is regarded one of the leading authorities in the field of refractive surgery. His prestige as a doctor has been instrumental in establishing confidence and trust in the expanding Chinese market. Over the past 25 years, he has successfully completed 100,000 eye surgeries and was declared the ‘leading German surgeon’ by focus magazine.
EuroEyes are based in Hamburg, Germany, the company have 25 years of experience with a faultless safety record and continued high levels of professionalism. Thus far 400,000 eye procedures have been carried out worldwide by EuroEyes.
The company expanded into China in 2013, initially opening a clinic in Shanghai. Recently Dr. Jørgensen performed China’s first trifocal lens implantation procedure, advancing treatment to new level for the opening of the new Beijing office. This procedure will now benefit patients of myopia, high myopia, hyperopia, astigmatism, presbyopia and cataract in northern China.








mercredi 26 octobre 2016

Chinese are spending like crazy in the Apple App Store

China may be a shrinking market for Apple products, but the App Store is a success among Chinese consumers. After generating $ 1.7 billion in sales of iOS applications in the third quarter, China has become the largest source of income for the App Store. Chinese sales exceeded those of the United States from 15% last quarter, according to a report from the App Annie business analysis published on 20 October The United States was the country most revenue in each quarter since 2010.

$ 1.7 billion in sales of iOS applications 




The report predicts that China's momentum is expected to continue until 2020, and the country will continue to be the main revenue growth driver for the App Store.

The Apple App Store sales in China doubled in 2015 compared to a year earlier. The majority of the increase this quarter was ahead of the games, which generate 75% of revenues. Other categories such as entertainment, social networking, books, and photo and video, all have more than tripled in revenue last year. After the games, entertainment applications showed the strongest revenue increases in China. Applications like iqiyi, Tencent and Youku video has topped the field in the category of video streaming, the report said.

The growing popularity of social media applications also has its roots in streaming video. For example, communication applications such as QQ, Momo and Inke "drive a significant amount of revenue by incorporating streaming video into their communications platforms," ​​said App Annie. Videos can become "a dominant component 'in the social applications and can result in app purchases "via subscriptions and upgraded features," he predicted.

lundi 3 octobre 2016

It is never too late to enter to the Chinese Market

Europe VS China


The small music heard in Europe on the lesser attractiveness of China does not correspond to reality. It is now one of the most innovative countries in the world. An Accelerator experience feedback. By LiWang, executive committee member of Accelerator and support of SME financing After our trip to China, we had predicted a big blow fatigue. I never felt myself as much driven by the enthusiasm and full of energy. With our promotion of ETI selected by European chamber of commercewe discovered from inside the great champions of the new Chinese economy, like Alibaba, Baidu, Xiaomi. We met French who succeeded. Intense and rich week for these French entrepreneurs from seeking new growth drivers and inspiration to accelerate their path.

In Europe , there is this little music on the lesser attractiveness of China: slower growth, corruption, rising wages, complex partnerships, market saturation by local producers ... Behind it lies a different reality, namely the deep processing and fast in China.



One of the most innovative countries


Finish the image of a low cost countries, China is now one of the most innovative countries in the world having developed the first quantum eg satellite. Done focus on industry: China is already the largest manufacturing country in the world, but today services account for over 50% of GDP and 630 million Internet users grow the digital transformation of the economy. Outdated model of large public conglomerates linked to the Communist Party, which drastically reduce their numbers, but instead to a new generation of private entrepreneurs self-made men who have understood the message of Deng Xiaoping! "Enrich yourselves" with success stories to rival the larger global giants including all powerful GAFA.

Chinese high boiling so beautiful and growth drivers for our French companies if they seize this favorable context.

Why put China in its business plan?


China already accounts for 15% of global GDP. She aspires to become the first economy in the world between 2020 and 2025 and is progressing with a wise opportunism towards this goal. No doubt she will succeed. Because if China's growth is down, it reached nearly 7%, a dream for all countries of the old continent! The Chinese market goes even deeper. ain asset: the size of its middle class. With 110 million people, it has surpassed the American middle class that was the global benchmark for consumer goods. Demographers announced it will double in 2022 ... Not to mention the rural areas which are untapped consumers. It is not too late to sell products in China!

Innovation and digitalization are the core values ​​of the conquest of China. The consumer king dictated: BtoB has given way to BtoBtoC. 630 million Internet users play a key role in the digital transformation of business models. The Chinese have developed e-commerce faster than Americans. Large private champions are primarily digital success stories. In China, the digital is not an option. It is the market. Branding and marketing are the key words. Chinese companies excel in this "Art of War" commercial. The Americans and the Germans too. We have a lot of room for improvement.

China & How to progress?


Dispel the image of France "romantic", friendly but unreliable. further enhance our innovation and affirm the differentiating our products. Emphasize the premium character, creativity, strength and safety of our products. Know also make themselves visible in a market as huge as China. All this requires a major investment in marketing and branding that SMEs and French ETI abandoning too often. That being said, we have huge advantages: the French Touch is already present in the imagination of the Chinese consumer. There is no reason why it remains the prerogative of big luxury groups. We are in the top 3 worldwide in the tourism industry. Our expertise interest. Our SMEs and ETI have family brands steeped in history, territories and are part of the long time. Our industry is one of the most productive; it is innovative and diversified. But all this is not enough marketé. So let us work on our brands and our commercial speech. So learn to demonstrate the excellence of our products - do not take for granted. And let us adapt our offer to the local market when necessary.

The time-to-market, that is to say, the time-to-market is crucial for China. Submit an innovation too soon, it will be copied widely. Introduce the late, the market is already flooded. One can take advantage of a market if you know take advantage of opportunities and windows that arise.

Network strength Finally, the network strength proves the most effective accelerator. In Chinese affairs, we must first invest in people: start with "waste" time, meet the key interlocutors of its market, build personal relationships. While the networks of immense value are open to you, and deals to secure by force of confidence. Now the French network is insufficiently exploited: the French Tech has understood, and federates around her French startuppers Beijing and Shanghai. It consolidates the French Tech brand in China. The French Touch French and Fab are also there, but scattered and inconspicuous manner. Playing on the marks and use the strength of these networks would be considerable assets.

Sun Tsu wrote: "This is when we have certainty that we lose the war." The final review of China lived. China is in itself a process of transformation. Of course, we must surround sound advice, inquire about his partner protect its intellectual property. But China offers a highly dynamic market of consumers that we must learn to understand and seduce. Failing to meet the market, it will feature transposable ideas outside China. Smaller discussions lead to great results. Small streams make great rivers. ETI accelerator planted his seeds in China. Produce all the French network that will conquer the Chinese market.

further reading :
http://www.fl-tek.com/you-want-more-chinese-travelers-its-time-to-go-digital/
http://www.managerbiz.com/what-are-kol-in-china/
http://testflashplayer.com/in-china-brands-have-to-invest-in-baidu-know-how-to/
http://testflashplayer.com/in-china-brands-have-to-invest-in-baidu-know-how-to/
http://www.softcentral.info/thousands-of-chinese-travelers-search-information-everyday/


mardi 23 août 2016

Guide to survive in the BtB world of China

Follow these tips in China to survive in China



Many companies are trying to get a piece of the Chinese market pie. Marketing as we have, however, already seen in China, is very different from marketing in Western countries. From these previous examples, we can extract some tips:

Buyers do not go to your website

The online commerce environment in China is very different from any other country in the world. Physical shopping is still dominates because of better consumer experience in China. In e-commerce, Jing Dong and tmall (platforms on which there are many brands in the same place available) are more popular than start their own e-commerce site. According to Alibaba, 54% of all online shoppers use tmall. As B2C platform dedicated to brands, tmall many Western retailers have an effective marketing platform pulled sales in addition to their own Web site to accelerate.



People do not use laptops

According to China Internet Network Information Center (CNNIC) latest report on Internet use in China, China has 649 million Internet users. The number of mobile Internet users reached 557 million by the end of last year, a growth of 11% over the previous year.
The content needs to adapt to China's socio-cultural context
In terms of culture, China has a special feature that in the world is from everywhere else completely different. Cultural sensitivity is essential in your marketing context structure due to the complexity of the language and the difference in interpretation from one language to another.
more information here http://www.mypanyu.com/2016/08/china-land-of-opportunities-for.html

Social media platforms are not the same

Instead of using Facebook or Twitter, Weibo and WeChat Chinese. Sina Weibo is one of the most popular sites in China with a similar penetration as Twitter. WeChat the most common used social networking platform in China, multimedia communication is providing with text and voice messaging. With WeChat Company can have direct communication with their customers by providing a WeChat create bank foundation and integrated campaigns.
Person to person communication is compulsory in China
Today, almost every Chinese social media website has created a mobile app to give their users instant and real-time access to their devices.
other usefull article : http://growyourwritingbusiness.com/the-7-furors-that-managers-should-adhere-for-marketing-in-china/

samedi 12 mars 2016

7tweets to understand Chinese Market



China invests more in renewable energy than America and Japan combined










China's chief prosecutor says battling "hostile forces" a key priority this year, with terrorists and separatists

7 Best ways to attract Chinese luxury buyers: How to appeal to Chinese luxury buyers ?





samedi 14 septembre 2013

Market Of Chinese outbound Tourism

 Market Of Chinese outbound Tourism 




Top 25 destinations for Chinese in 2012 Destination - (000 trips) - Growth 2012%
1 Hong Kong -
2 Macau - 
3 South Korea -
4 Thailand -
5 Taiwan -
6 Singapore -
7 United States -
8 Japan
9 Vietnam -
10 Malaysia -
11 France -
12 Russia -
13 Germany - 
14 Switzerland -
15- Australia -
16 Indonesia -
17 Austria -
18 Cambodia - 
19 UAE -
20 Philippines -
21- Italy -
22 Canada
23 New Zealand 
24 UK-
25 Mongolia

more information about Chinese tourist
  1. chinese-tourist.blogspot.com
  2. China tourism 
  3.  Marketingtochina Chinese tourism
  4. China tourism wikipedia
  5. http://www.smh.com
  6. Google plus
  7. Facebook
  8. sagepub.com/

or several millennia , ordinary people in China were discouraged from venturing beyond the Middle Kingdom , but before the holidays, the recent New Year Year of the Rabbit began on February 3rd local newspapers were dense with announcements of international travel. It was as if everyone was getting away , and I decided to join them.

Travel industry! 

When the Chinese travel industry polls the public on its dream destinations , no place ranks higher than Europe. Travel agents in China to compete by carving visits comply within Western notions of a great ride for the likes and dislikes of their customers. I scanned offers online : "Big Plazas, Big Windmills , Big Gorges" was a bus tour of four days emphasized photogenic countryside in the Netherlands and Luxembourg , " Visit the new and aspiring to the past Eastern Europe " had a cold spell of the war, but I was not sure that I had in February.


European Classic Tour! 

I chose the " European Classic" , a popular bus tour through five countries in ten days. Payment was due at the front. Flights , hotels , meals, insurance and assorted fresh came to the yuan equivalent of about twenty- two hundred dollars. In addition, each member of the Chinese tour had to pay a deposit in the amount of 70 to $ 600 , more than two years' salary for the average worker to prevent anyone from disappearing before the flight home. I was a member of the thirty- eighth and final group . We would leave the next morning at dawn.

I was told to proceed to the door of No. 25 terminal 2 of Shanghai Pudong International Airport, where I found a forty-three , thin man in a gray tweed overcoat and rectangular glasses . He had floppy, parted hair, and introduced himself as Li Xingshun our guide. To identify ourselves in the crowd , each of us has received a lapel badge bearing a yellow canary cartoon dragon with clouds of smoke from his nostrils , striding in hiking boots above our motto: " The dragon goes for Ten Thousand Li " ( Li A is approximately one third of a mile ).

Chinese Package Leaving in Group

We settled in China coach on a non -stop flight to Frankfurt Air , and I opened a Chinese package " Tips leaving group, " which we were invited to read carefully. The specificity of the instructions offered a history of surprises : " Do not travel with imitations of European goods , because customs inspectors will seize and penalize you . " There was an intense focus on staying safe in Europe. "You will see Gypsies begging beside the road, but do not give them money. If they crowd around and ask to see your purse , yell for the guide. " Conversing with strangers was discouraged " If someone asks you to help him take a picture of him attention . . This is an excellent opportunity for thieves "I had been in and out of Europe over the years , but the instructions set in a new light , and I was strangely reassured traveling with three dozen others and a guide. Notes made ​​with a piece of Confucius style advice that framed our journey as a test of character : "He who can endure hardship should continue ."

We landed in Frankfurt in thick fog and gathered in the terminal for the first time as a complete group. We were six years old Lü Keyi his seventy years , grandfather , Liu Gongsheng , a mining engineer retired, escorting his wife , Huang Xueqing , in her wheelchair . Almost everyone owned sector of Chinese society numbering between one hundred fifty million and two hundred million people , who qualifies as middle class in the country : a science teacher in high school, an interior decorator , a leader of property , a designer for a television station , a gaggle of students. There was nothing of the campaign of my companions rare glimpse of a horse grazing in a french pasture the next day sent everyone scrambling for the cameras, even though they have only begun to be comfortable in the world. With few exceptions , it was the first trip of everyone outside Asia .

He introduced me , the lone non- Chinese member of the group, and everyone offered a warm welcome. Ten years Liu Yifeng , who had a bowl cut and wore a black sweatshirt covered in white stars , smiled and asked: "Is it all foreigners have noses that big ?" 

We rode in a car of gold , which shuddered to life. I took a window seat and was joined by one of eighteen , robust in a black puffy jacket and glasses wire. He had long black fringe and a suggestion of whiskers on his upper lip. He introduced himself as Xu Nuo , Chinese, whose name means "promise" , he liked to use as an English name . Promise was a freshman at Shanghai Normal University , where he studied economics and shared two sets of bunk beds with three roommates. His parents were sitting in the driveway. I asked him why his family chose instead to travel to visit relatives during the holidays. " It's tradition , but the Chinese get richer, " he said. "Besides, we're too busy to travel to the rest of the year. " We spoke in Chinese , but he was surprised when he said: " Oh , my Lady Gaga! " An English expression he had picked up at school.

the Guide

In the front row of the bus , Li faced the group with a microphone in hand , a position he would retain most of our waking hours in the days to come. In the life of a Chinese tourist , guides play a particularly prominent role translator , storyteller, and marshal - and Li provides a calm and experienced air. He often spoke of himself in the third person -Guide Li and he prided himself on efficiency.
"Everyone , our watches to be synchronized , " he said. "It is now 7:16 p.m. " He begged us five minutes earlier for each departure. " We flew all the way here," he said . "Let us make the best of it .