Affichage des articles dont le libellé est Market survey. Afficher tous les articles
Affichage des articles dont le libellé est Market survey. Afficher tous les articles

vendredi 5 juin 2026

a Strong Example of Successful B2B Business in China

 a Strong Example of Successful B2B Business in China

Doing business in China offers tremendous opportunities for international companies in the industrial and energy sectors but it requires smart localization strong partnerships and reliable operations. Aventech a leading French manufacturer of electromechanical and electrical equipment demonstrates how to build sustainable B2B success in the Chinese market through its dedicated production presence and strategic approach.

Aventech operates a specialized factory in Wuhu Anhui province covering 3000 square meters and employing around 40 skilled professionals. This site established as part of Reyes Asia within the Aventech Groupe focuses on high quality electronic board manufacturing. Key activities include board assembly testing calibration varnishing resinning mounting and full integration processes. This setup allows the company to serve both local Chinese clients and global supply chains with competitive efficiency.

The Chinese market presents unique B2B dynamics. Rapid growth in renewable energy hydrogen projects battery storage systems EV charging infrastructure and industrial automation creates massive demand for robust power distribution automation panels and containerized electrical solutions. Companies entering China must navigate local regulations supply chain complexities and expectations for fast delivery and cost optimization. Aventech addresses these by combining French engineering standards with local manufacturing capabilities.

Through its Wuhu facility Aventech supports OEM partners and industrial clients with prototyping industrialization and series production of electronic and electromechanical components. This localized production reduces lead times significantly lowers logistics costs and minimizes risks associated with international shipping. Clients benefit from shorter delivery cycles while maintaining compliance with both European quality benchmarks and Chinese market requirements.

B2B operations in China thrive on building long term relationships and Aventech excels here. The Wuhu site integrates into a broader international network that includes production in France and Tunisia. This global footprint enables flexible supply chain management and resilience against trade fluctuations. For Chinese buyers Aventech provides access to proven technology used in demanding sectors such as energy transition nuclear applications oil and gas and railway modernization.

The strategy goes beyond manufacturing. Aventech leverages Industry 4.0 practices at its Chinese operations to ensure high productivity automated processes and consistent quality. This appeals to B2B customers who prioritize reliability scalability and technical excellence in harsh environments. The company positions itself as a trusted partner for projects requiring containerized electrical shelters power conversion systems and monitoring control equipment.

For foreign companies considering or expanding B2B activities in China Aventech offers valuable lessons. First establish a physical presence through a dedicated factory or partnership to gain credibility and operational agility. Second focus on niche expertise where French or European know how differentiates from local competitors. Third invest in workforce training and quality systems that align with international certifications. Fourth use the location to serve the vast domestic market while exporting components back to other regions.

China continues to invest heavily in energy infrastructure and industrial upgrading creating ongoing opportunities. Aventechs Wuhu operations contribute directly to this by supplying critical components for hydrogen initiatives biogas projects and power systems. This presence strengthens supply chain security for the entire group and opens doors to deeper collaboration with Chinese industrial players.

Business leaders looking to enter or grow in the Chinese B2B landscape can look to Aventech as a model of balanced globalization. The company maintains its core French identity and innovation while embracing local execution. This hybrid model delivers value to customers through cost efficiency technical performance and responsive service.

Visit the official website at https://aventech-e.com/en/ to learn more about their international operations including details on the China facility and how they support complex electromechanical projects worldwide.

Aventech proves that with the right approach businesses can thrive in the competitive Chinese market turning challenges into strategic advantages for long term growth in the energy and industrial sectors. Companies following similar paths can achieve strong B2B results by prioritizing localization quality and partnership building.

lundi 25 avril 2022

Baidu Market Share 85.5% in 2022

 Baidu Market Share reach 85.5% in 2022 and is the leading search engine in China. 




Baidu’s revenue surged swiftly and totaled about 107 billion yuan in 2020. A majority of the revenue was generated through online marketing services. However, the operating profit reduced drastically after having peaked over 15 billion yuan three years prior to 2020. Although Baidu controlled about 70 to 80 percent of China’s online search market, a new contender Sogou emerged and is expected to close the gap in the near future. The underdog in the search engine market is a subsidiary of Chinese internet company Sohu, Inc. source 

https://www.statista.com/statistics/253340/market-share-of-search-engines-in-china-pageviews/

Truth be told, Baidu is in excess of a web index. It is a web benefit organization with different administrations including network administrations like ‘Baidu Baike’ which goes about as a dialect reference book. Baidu is the most prevalent web crawler in China since it is the most proficient and very much composed. It additionally enables clients to look pictures and sound documents. Also, it has turned into the standard web crawler in China. While each web search tool in China tends to have a substitute statistic, with Baidu controlling 70% of the market, it’s harder to pinpoint a specific statistic for them. The web index serves customers in each statistic. Any online business can’t thrive in China on the off chance that it doesn’t know how to showcase its item or administration on Baidu. This web benefit is the door to Chinese online networks. Here are some key actualities about Baidu.

source 

http://upstartbusiness.com/2018/10/22/startup-guide-for-baidu-marketing-chinese-seo/

mercredi 6 avril 2022

The China health , market study

 Increased spending on medical and health related items is a result of ore wealth

With the GDP growing year-on-year, Chinese customers are able to pay more for healthcare. As the Chinese embrace international health products in innovative and exciting ways, there will be no slowing down in this market. Vice Premier Li Keqiang said that the healthcare industry is now in "uncharted waters."


Chinese families are becoming more concerned about the safety and quality their products and are more likely to spend more in order to maintain high quality healthcare in China. In fact, 96% Chinese now contribute to China's basic healthcare system.


The Quest for a New Life Style that Requires New Health Solutions

China's constant economic growth and well-being improvements have raised awareness about health care's new stakes. In a society where performance pressures and environment are affecting health, the sale of OTC medicines like antibacterial remedies or sleep aids could help Chinese people cope with their modern lives.


What are the key factors driving China's healthcare market?

Find out more about these segments here

China Water & Air Pollution are a serious concern for Chinese Citizens

Air pollution is a problem for many Chinese. China has been ranked among the most polluted countries on the planet. There are also areas that are more affected than others. This makes it even more difficult to change your mentality.


China's air pollution is a grave problem. It has been responsible for between 50 000 and 500 000 premature deaths each year. This is without doubt a "health crisis." Many Chinese are switching to electric vehicles and avoiding the harmful effects of petrol-powered cars. They wear masks and use air purifiers to protect themselves. Chinese people want to live a healthy and safe lifestyle. They don't want to live in a polluted area.

China's Healthcare Market Revenues 


China's water is unsafe for human consumption and is a national problem. Although regulations have been enacted to reduce the pollution, these measures are slow-moving. Even though Chinese citizens are able to avoid drinking tap water, many Chinese still use it for other purposes, such as to take a shower, wash their hands, and clean their dishes. However, these filters can be expensive and complex, so they aren't widely used by the majority of the population, who prefer the cheaper, easier options.


This pollution threat can be prevented by citizens and governments. Health providers have a great opportunity to assist those already affected.

https://marketingtochina.com//pharmacy-healthcare-market-china-export-guide/


heavily impacted by obesity

As Chinese citizens have more money, their waistlines also grow. China's obesity is a growing problem. From 5 to 20 percent , the percentage of obese or overweight children has risen dramatically. In 2020, 10.4 percent of China children were either overweight or obese.

samedi 26 février 2022

Selling furniture, decoration in China can be challeging.

 Selling furniture, decoration in China can be challeging. 


 in China furniture is a lucrative business , but it's important to know the market inside out. In this video, I take a look at the Chinese furniture market and share tips I have gathered along the way for brands and designers looking to cash in on this booming industry.



vendredi 29 octobre 2021

Joe Biden's Strategy Linked to China

 Since his inauguration on January 20, US President Joe Biden has surrounded himself with a solid team of experts from China, illustrating his desire to make the Beijing-Washington link the top of his priorities and to better deal with the Chinese ambitions. Retail review.

The US president Situation 

The US president’s picks in virtually every department of government show a body of Asian experts as well as former Obama administration advisers. They also illustrate a bipartisan consensus that has grown on how to deal with Beijing. So especially the new Secretary of State Anthony Blinken who declared that China represented "the greatest strategic threat against the United States".

"It is no secret that the relationship between the United States and China is probably the most important that we have in the world as it exists," Anthony Blinken told reporters on January 27 in New York. It will shape a large part of our common future. "


Among Joe Biden’s decisions,

Among Joe Biden’s decisions, the creation of a China task force in the Department of Defense. Its mission will be to seek "a coordinated government effort and bipartisan cooperation in Congress as well as solid alliances and partnerships," said the president.

Defense Secretary Lloyd Austin has previously explained that he would lead "a laser-scale focus" to ensure that the United States maintains a competitive advantage over China and can stem the efforts of Beijing to become a dominant world power.

Ely Ratner, a China scholar who once served as Joe Biden's National Security Advisor when the latter was Barack Obama's vice president, is expected to be appointed to lead the task force as special assistant to Lloyd Austin. The same Ratner had spoken in the summer of 2020 to call on the United States to adopt a multiple panoply of strategies on China, including that of blocking Beijing's authoritarianism in the field of high technology and its dominant position in the South China Sea. "A new and different era is taking shape between the United States and China" and "Washington must update its vision of things," he insisted.



PR & Media strategy with China

Also in the Pentagon are Deputy Secretary of Defense Kathleen Hicks, for whom China is "the fundamental challenge of our time," as well as Deputy Deputy Secretary of Defense Michael Chase, who has distinguished himself by his research. on the modernization of the Chinese military apparatus when he was part of the Rand think tank. Finally, there is Chief of Staff Kelly Magsamen, former Deputy Deputy Secretary for Security Affairs in the Asia-Pacific region. 

"Attack among China are decreasing are less direct", but more impacting, explain a Co founder of an PR agency and expert about China. 

At the State Department, besides Anthony Blinken, we find Mira Rapp-Hooper who published an article on the best way for Washington to regain military and economic primacy in order to better contain China, as well as Wendy Sherman, as vice-president. Secretary of State, for whom the bond between China and the United States constitutes "the central relation of our time". Melanie Hart, Joe Biden's choice to become China's policy coordinator, co-authored a report in October for the Center for American Progress think tank in which she explains the need for the United States to adopt a comprehensive strategy for counter Chinese public subsidies to Chinese telecoms giant Huawei.

photo source Chinese business club


NSC & expert in China

In the area of ​​security, the National Defense Council (NSC) will be headed by experts from China who have all spoken out about the Chinese challenge. Thus Kurt Campbell, the architect of Barak Obama's "pivot to Asia" strategy, will be the chief executive for the Indo-Pacific in this organization. Campbell and Rush Doshi, selected by the US president to become director of the NSC, together wrote an article published in January by the journal Foreign Policy in which they advocate a "serious re-engagement of the United States" in Asia. with the aim of setting up "a conscientious effort to deter Chinese adventurism".


Sarah Kreps, a law professor at Cornell University, said the team in the new administration signals a shift in US Chinese policy in light of the warning already voiced by Joe Biden about an “extreme competition” to come with China. "All the signs are there from the administration that although many officials are the same as ten years ago, the policies will be different," she said, as quoted by the South China Morning Post. The details are not yet clear, but the change in tone compared to that of the Obama administration is unambiguous. "

lundi 14 septembre 2020

Tmall invests on Chinese Gen Z

 Launched in 2017, the marketplace is unveiling a series of features these days intended to "strengthen the connections between luxury houses and Chinese Gen Z." "


Brand Content and loyalty in China

“Educate. To entertain. To hire. These are the three main areas mentioned by the Alibaba group’s luxury platform around its new strategy in favor of Chinese digital natives, increasingly fond of exclusive content and interactivity.


“The Chinese GenZ’s appeal for luxury goods meets their love for streetwear and pop culture. For them, luxury is much more than a status marker, it is a mode of expression, a vector of identity "indicates the group in a press release announcing its development towards a self-qualified" New Luxury ".

First component of this strategy: Soho Live, a daily livestream tool allowing houses to boost their interactions with their communities. This launch is accompanied by a new brand content medium, Soho Mag, an e-magazine operated by fashion columnists and other Key Opinion Leaders, all complemented by simultaneous purchase features. In addition to these initiatives, there is also an improved loyalty program, providing access to high added value experiences and services.

TMall Luxury


With these innovations, TMall Luxury - which concentrates more than 200 prestigious brands - intends to consolidate its presence among generations Y and Z; a strategic positioning with 80% of platform users under the age of 35 and the proportion of users in the 18-25 age group more than doubled between July 2018 and June 2019.



via photo

According to a study carried out by the firm McKinsey & Company, young luxury buyers in China spend an average of $ 3,600 per year on luxury products. Overall, Chinese consumers should account for half of the luxury goods market by 2025, boosted by the acceleration of online retail and an upsurge in purchases at the local level due to the drop in international flows caused by the epidemic of Covid-19.

Alibaba's Tmall Global marketplace is introducing more livestreaming from bonded warehouses and regional industrial parks to raise awareness of international brands on its platform.

source

As part of its build-up to the annual 11:11 global shopping festival, the China-based marketplace is setting up livestream studios across its homelands, where hosts will share their experience of imported products. Ten additional cities in China, including Hainan and Shanghai, will be added to the livestreaming roster in 2020.


see also : Open tmall Store on ecommercechinaagency

vendredi 4 septembre 2020

WeChat Ban Approaches

 The tensions between the United States and China are endless. In early August, Donald Trump signed an executive order aimed at banning WeChat and TikTok if they were not acquired by an American company. This announcement caused a lot of noise in China, prompting (almost a month later) the Chinese government to react.


China Speaks As WeChat Ban Approaches



 The days are numbered and there isn't long left until WeChat forcibly disappears from the App Store and Google Play in the United States. On the side of the entertainment application TikTok, we are trying to get bought by an American company to avoid the ban. The Chinese government spoke today about Donald Trump's decree that openly attacks Chinese-origin applications. Unsurprisingly, the government says it is disappointed with such a reaction from the White House, especially since the two cited apps do not spy on American users. Zhao Lijian, a spokesman for the Chinese Foreign Ministry, spoke to the media a few hours ago. Clearly, it involved retaliation against Apple if WeChat was removed from the App Store in the United States - if WeChat is banned, then there will be no reason for the Chinese to keep their iPhones and Apple products. Many Chinese say they could stop using an iPhone if WeChat is banned.

WeChat is a trap for the Chinese diaspora

Resident Donald Trump issued two executive orders prohibiting US transactions with Chinese tech companies ByteDance, which owns TikTok, and Tencent, the owner of WeChat, related to those services.


It's unclear what exactly the bans will entail, but a WeChat ban is likely to create significant disruptions to communications and business transactions between people in China and the United States and possibly the rest of the world. That has caused concern and discomfort, with good reason. However, while the political motivation behind Trump's ban and its implications for free speech are cause for concern, the threat posed by WeChat must also be taken seriously. WeChat is not just a tool for many users; it's a trap.


With more than 1.2 billion monthly active users around the world, WeChat is a super application that combines the functions of social media, messaging, financial services, travel, food delivery, transportation and other applications. It's so convenient that not having WeChat is as unimaginable for people in China as not having a smartphone.


That is partly the result of good programming and partly of deliberate politics. The Chinese government excludes foreign tech companies, installs a Great Firewall to block websites that don't comply with its censorship regime, and penalizes people who try to circumvent it. At the same time, it nurtures a handful of national platforms like WeChat that censor and monitor its users on its behalf and hand over user data to the government when so-called sensitive information is discovered. The authorities also directly integrate cybersecurity police units in the main Internet companies.


WeChat has thus become a complete digital ecosystem where people in China lead their entire digital lives and are trapped in their controlled information environment with no meaningful options.


Anyone outside the country who wants to connect with people in China has to use what is available in China and is therefore also sucked into the Chinese government's censorship and surveillance machinery. International WeChat users are estimated to be between 100 and 200 million; there is an average of 19 million daily active users in the United States. A recent study by Citizen Lab showed that WeChat monitors its users outside of China to create the database it uses to censor accounts registered in China. As international users are governed by Singapore's terms of service and privacy policies, it is unclear whether WeChat shares this information with the Chinese government. But it is essential to remember that all Chinese companies are subject to government control.


Those free speech implications don't just apply within China.


WeChat's centrality in acquiring information and communicating among the Chinese diaspora, especially first-generation immigrants from China, should be a source of real concern elsewhere.


For the past two years, I have been interviewing members of the Chinese diaspora around the world about the Chinese government's activities that undermine human rights abroad. A recurring issue I run into is that some of my sources only wanted to use WeChat


source : 

  1. https://www.hrw.org/news/2020/08/14/wechat-trap-chinas-diaspora
  2. http://ccbreliance.com/technology/how-to-open-run-and-promote-a-wechat-store-in-china/

jeudi 25 juin 2020

The rise pharmaceutical industry in China

The rise pharmaceutical industry in China 




Five different vaccines are currently being tested on patients in China. The Sinovac Biotech laboratory recently announced a partnership with the Butantan Institute in São Paulo to conduct its phase III trial in Brazil. It already has its white and orange box and it even has a name: "Coronavac". The vaccine developed by Sinovac Biotech is still far from its approval, but the Chinese laboratory has already started production.

Based in Beijing, Sinovac is one of the few Chinese laboratories authorized to conduct clinical trials. Five different vaccines are currently being tested on patients in China. With millions of dollars in financial support, China has embarked on a race against the clock to quickly release a vaccine against Covid-19 which would not only make it possible to immunize its population as quickly as possible on time. where Beijing is facing a resurgence of the epidemic but also to obtain international recognition. A future Chinese vaccine would be "a global public good," promised Chinese President Xi Jinping.


China have big pharma firms



  • Sinopharm Group
  • Shanghai Pharmaceutical
  • Guangdong Jiuzhoutong Pharmaceutical
  • China Resources Pharmaceutical Group
  • Jointown Pharmaceutical Group
  • Nanjing Pharmaceutical
  • Guangzhou Pharmaceuticals
  • Chongqing Pharmaceutical
  • Huadong Medicine
  • Sichuan Kelun Pharmaceutical

source https://seoagencychina.com/list-of-pharmaceutical-distributors-in-china/


Other country may localise pharmaceutical production in their own land


This is a good thing because it is a question of sovereignty to secure access to medicines for patients. These incentives will first benefit the pharmaceutical groups. Then they must be well reflected at the level of subcontractors. In concrete terms, the relocation of the manufacture of paracetamol is not only symbolic because the country was in tension at the start of the crisis on this drug. It is very good that UPSA and Sanofi are working on this subject with my colleague and competitor Seqens. However, the deep issue is not the relocation of paracetamol. The problem arises more on drugs said to be of major therapeutic interest in the fields of oncology or, for example, diseases affecting the central nervous system. This type of medicine must be able to be produced in part in Europe.

Top European Pharma Firms 


There are a few large laboratories, such as Sanofi, Servier and Pierre Fabre, and above all a fragmented set of SMEs and mid-cap companies, most of which work on contract. Faced with Asian competition, players have emerged over the past fifteen years. This is the case of Seqens, Novasep, Axyntis and Minafin who today represent the leaders of the sector in France. All have consolidated sets of assets to recover momentum.


However, in the past 20 years, the value chain has been drastically changed. Europe, which produced almost 80% of this fine chemicals, has passed the baton to Asia, China and India at the head.

dimanche 15 décembre 2019

How to access the Chinese Market? 3 simple tips

 3 simple tips to reach potential Chinese Clients ?


  1. Website in Chinese 
  2. SEO on Baidu 
  3. Good content 




6 Ways SEO Could Help Increase Your Access To The Chinese Market


SEO makes your website visible
What’s the use having great content, products and services on your website, if the people who need them can’t even get access? Your website is the first point of contact for your online audience. Only when found can you generate leads, attract customers, investors and partners through your website. SEO helps make your website visible. This way, users searching for similar content as you have on your website can readily reach it. Good SEO puts in the measures needed for your website to rank high on search engine results. The higher you rank, the more likely people will visit your website for the content they need.
2. Proper SEO connects you with your target audience effectively
With SEO, you can reach out effectively to your target audience. SEO involves the use of the right keywords and key phrases. These keywords and phrases are usually the terms internet users use to make their queries.
This way, SEO positions your website perfectly to show up whenever people make these kind of enquiries.
3. SEO can help boost your sales by driving traffic to your website
The major reason why people use search engines is to make research, research about virtually everything. From reading up posts, to seeking reviews and opinions about products they want to go for, and many more. With proper SEO, you stand to gain from this.
For instance, one can go on Google searching for reviews on a product, say one of Xaomi’s smartphones. On finding good reviews, he or she will most probably follow the first website on the result list. It’s only SEO that can put your website first on the list, and by doing this, your sales will surely see a boost.
4. It impacts the research/buying cycle to boost your sales
SEO can increase your sales without significantly increasing your marketing costs, by ensuring better conversion rates and little incremental costs. How?
With the unexpected downturns obtainable in the Chinese economy, more and more Chinese people are shopping smart, seeking clever deals to make cost effective purchases. By implementing the right and relevant keywords, image optimization, proper website structure and valuable content on your website, you stand to be the first destination for these very many people. With this new traffic, conversion is likely to increase, leading to more sales.

samedi 13 octobre 2018

Cloth & Apparel Market in China

Cloth & Apparel is a huge booming market in China. every Brands know that but ... how to enter, how to sell and how to increase your awarness ?





Apparel Market in China


For years, they made household cotton products - from pot holders and oven mitts to dish towels - to napkins - and exported them to the United States and Europe. More recently, they have been trying to modernize their product lines in the 40,000-square-meter factory in the southern Guangxi region, adding recycled cotton shopping bags and emoji-shaped pillows to help keep their business fresh. attract more customers. However, rising labor costs and weak growth in international demand left Pan with no choice but to sell the company to a larger national textile manufacturer in the hope that new capital would allow it to stay afloat.


"I do not see any future to continue selling these low value products," said Pan, who has been attending the Guangzhou show for more than a decade. The show, which runs until May 5, is the oldest and most important event in the country focused on exporting.

Chinese textile and clothing manufacturers are currently suffering a painful industrial restructuring. Although the country remains the largest exporter of clothing in the world, with huge production capacity, excess supply at home, high labor costs and increasing protectionism, all these factors have eroded its competitiveness.

Pan's corporate brochures for the show over the years reflect the changes in the industry. Six years ago, the slogan was "Be proud of Made in China", while last year was "Environmentally friendly and low carbon cyclical development". This year, a pamphlet was created to announce the liquidation of stocks.






How to Sell Clothes & Fashion into China: 


China's market share in value in the global textile and apparel industry fell from 38.6% in 2015 to 35.8% in 2016, with a downward trend in major apparel importing regions such as as the United States, the European Union and Japan. Since 2014, exports of Chinese textiles and clothing have declined sharply, from around USD 236 billion in 2014 to USD 206 billion in 2016, according to the World Trade Organization. Chinese customs data showed that exports of clothing and accessories fell 0.4% from 2016, while textile exports grew at an annual rate of 4.5%. At the same time, labor costs in China have steadily increased. The minimum wage in the south of the capital, Shenzhen, is about 336 USD per month, more than double the rate of some Southeast Asian countries. Struck by the restructuring of the sector, some of the biggest clothing brands have struggled to make profits and obtain financing. Revenues have been falling since 2015 at Fuguiniao, a Hong Kong-based manufacturer of footwear and men's clothing. The company recorded a net loss of 10 million yuan (1.57 million US dollars) in the first half of last year. this year, and he accumulated debts of at least 3 billion yuan.

Analysts say Chinese textile and apparel manufacturers are at low risk of the trade war between the two countries. Because they export so little to the United States compared to other sectors, US brands are starting to diversify their supply sources. A survey conducted last year by 34 executives of major US fashion companies revealed that for the first time, fewer US brands are turning to China to buy products, even though the country remains the primary destination of supply sector in the world.

Branding is the Key 

WeChat is super popular in China, and the top priority Marketing Channels for Brands in China 



"US fashion companies do not" put all their eggs in one basket "and the most common pattern of supply shifts from" China Plus "to" China plus Vietnam Plus ", according to the US Fashion Industry Association . the poll. The survey reveals that for many American brands, one third of their products come from China, one third from Vietnam and the rest comes from other countries. But Sheng Lu, an assistant professor of fashion and clothing studies at the University of Delaware, said that "made in China" products did not lose their price competitiveness because of the overall efficiency of the chain of supply.



"It is also important to recognize that China is playing an increasingly important role as a textile supplier for garment-exporting countries in Asia," said Sheng. According to Sheng's research, Bangladeshi textile imports from China, expressed in value, increased from 39% in 2005 to 47% in 2015, and similar trends have been observed.

Source CNBC

In fact, when I lived in China, I rarely used cash or cards, my cell phone was the substitute (using my Wechat or Alipay wallet). If you are thinking of selling clothes to China, online platforms are the perfect place. So what are the most popular online platforms in China?

Although there are companies of comparable size that will grow in the next few years, the two largest online platforms are:

Tmall Global & Ecommerce Plateforms


  • JD (Jingdong) Tmall (formerly Taobao Mall) accounts for over 50% of market share in China and is the subject of much discussion among foreign online retailers.
  • One of the most sought after products on the website is actually the garment. If you plan to export to China, you should definitely check this site.
  • JD, on the other hand, is more focused on kitchen appliances and other electronic products (Tmall is probably the best choice for you).
  • JD and Tmall are worth mentioning: it is not necessary to use a local agency in China to start selling your products.

Vertical Ecommerce plateform 









Farfetch, Secoo, Ya MaTou and Suning are other websites that are on the rise and you should not neglect. What to consider when selling clothes on Tmall Global If you plan to sell on Tmall Global, you need to understand how to set up a store and what the costs are.
Read everything on ecommerceChinaagency

Investment to integrate this plateform 

Prepare to deposit $ 25000 and pay an annual fee of about $ 10000. In addition to this, you must add a commission of 0.5 to 5% (based on the sales value). For more information on your product, I advise you to search for the latest updated information on the Tmall official office ).
Requirements when selling clothes on Tmall Global If you have decided to sell clothes on Tmall Global, you must meet different requirements depending on the type of store you choose.
Below, I listed the types of stores you can choose and the requirements:



  • Flagship store: a. You are the owner of the trademark or have obtained permission from the owner to sell his clothes on Tmall Global
  • . Your Tmall sells and represents a single brand
  •  Your Tmall store sells and represents several brands (must be approved separately by Tmall)
  •  Your Tmall sells and represents a multibrand market (must be approved separately by Tmall)

Authorized store:

  • You are the owner of the trademark or have obtained permission from the owner to sell his clothes on Tmall Global
  • You have permission to sell clothes of a brand. Or, you sell clothing of several brands, under the same entity (requires separate approval from Tmall)


Distribution is changing with EBusiness plateforms 

You can also now start to sell via Distribution Ebusiness plateforms to connect Brands with Distributors
End of the Traditional Distribution channels. Read this Article 


It is never too late to enter to the Chinese Market 


dimanche 7 janvier 2018

Chinese Studying in USA have problems to Find jobs, Study says



US receives more Indian students than Chinese Students the USA, according to TNN of New York. US ranks among the top 10 countries to send the largest number of students to Chinese universities, according to the report, adding that China has now become another most favored country of international students after the UK.

Education can be effective channel to bring China ! 



Although the relationship between Beijing and New Delhi has been bogged down after the impasse in Doklam and the intrusion of the Indian drone into Chinese airspace, the two countries have had close educational and cultural exchanges in recent years.

Indian Students VS Chinese

China has become an increasingly popular destination for Indians leaving their shores for higher education, especially with the advent of the Belt and Road initiative. While the Indian government is reluctant to join the initiative, China's preferential policies to countries along the way are undoubtedly attractive, attracting Indian students to study and work here. In addition, Chinese universities are progressing in the world rankings and thus enjoying greater credibility with international students than before.

The number of students studying in China has increased by more than 20%, according to a survey co-commissioned by the Center for China and Globalization, the Southwest University of Finance and Economy and the Chinese Academy of Social Sciences in 2017.
source : http://www.boomeon.com/posts/language-teaching-trends-in-british-schools

As a vital channel for improving mutual understanding, education is of particular importance for improving Sino-Indian ties. In addition, many Indian students are looking to pursue a career in medicine and engineering, and may choose to work in China, a country with advanced medical and engineering industries, after graduation. Intense educational communications can play an important role in helping Indians learn more about China, an effective way to reduce tensions in relations between Beijing and New Delhi. source http://www.globaltimes.cn/content/1083748.shtml

Chinese Education Economy 

As emerging powers, the two countries should learn from each other and cooperate for joint development. Last year, India's largest computer education company, the National Institute of Information Technology, opened a training center in China's Guizhou Province for big data professionals. Cooperation projects such as this one should be encouraged and supported in order to deepen mutual understanding and improve interpersonal exchanges.
In contrast, Chinese educational institutions should encourage and send more students to India. Some Indians complain that the number of Chinese students in India trails far behind their students in Chinese universities. More preferential policies should be introduced to stimulate two-way educational communications. Meanwhile, a safer environment in India can help it attract more international students, in which the country should invest more effort.

In general, both countries see increasing educational and cultural exchanges in recent years, the effects of which on the Sino-Indian relationship are invaluable.

Read also : https://www.nytimes.com/2017/12/12/opinion/chinese-students-mental-health.html

dimanche 15 janvier 2017

Education in China , the most lucrative Business according to this Young Billionnaire

At first glance, Charles Chen Yidan resembles many Chinese entrepreneurs. He helped build a successful Internet platform called Tencent Inc., which manages China's largest instant messenger, WeChat, and he became a billionaire at the age of 40.

US $ 320 million for an endowment. 


 But Mr. Yidan, now 45, is still doing something relatively rare among Chinese companies People: He gives much of his wealth. It created the most lucrative annual award for the development of education in the world and donated US $ 320 million for an endowment.


 Each year, an independent board of the Yidan Prize Foundation will award two awards for research and development in education. Each recipient will receive approximately $ 5 million, or $ 2 million in cash and an investment in the winner's project. The first prizes will be awarded next September.

Mr. Yidan

Mr. Yidan and representatives of the Foundation met with universities and organizations from around the world, including the University of British Columbia and Simon Fraser University, to encourage appointments. Mr. Yidan said his hope is to fund the best ideas from anywhere on how to improve education.

"We are undoubtedly looking for the best cases among Canadian universities because Canada is a great country in terms of education. You have a tremendous experience, "Mr. Yidan told an interpreter at a recent stop in London where he met with representatives from University College London, Oxford and Cambridge. Canada's education model is quite successful, its educational model is well known and attracts many Chinese students and also students from Asian countries.Second, Canada is a multicultural country and has shown particular characteristics in education, In English and French.

Mr. Yidan is among a growing number of Chinese business people who have embraced philanthropy, something he recognized is still rare in China. He is already deeply involved in the causes of education in China, supporting a private non-profit university, Wuhan University, on a variety of educational reforms and working with a public school in southern China To develop new ways of teaching children. "For me, education is extremely important," he said. "It propels humanity, but also it will be a tool to solve the problems society is facing ... Despite the fact that different countries have different systems, if you talk to educators, they talk about some problems Common.
As for philanthropy, Yidan said China does not have the same tradition for corporate donations or large individual financial donations as North America or Europe, but helping others is part of his culture. "No matter if you look at Confucianism, Taoism and Buddhism, they all advocate being nice to people, doing good things for others. We have a saying that if you do good things to others , You will accumulate virtue for yourself, which will ultimately be rewarded.This means not only monetary contributions, but also your behavior, your attitudes toward others. "
He added that business people are increasingly involved in philanthropy. "Over the last three decades, due to openness and reforms, economic growth, I think it has come back and the whole level of society is high, consciousness and behavior of the military contractor is back.
Her interest in education stems in part from her grandmother, who, although illiterate, assessed learning and pushed her grandchildren out the door every day to go to school near Shenzhen, Where Mr. Yidan grew up. He went to a local university and got a civil servant job at the inspection and quarantine office out of Shenzhen entrance.
It lasted only a few years before a group of friends from the university invited him to join their startup company, Tencent. WeChat now has more than 840 million users, who not only chat, but also use the service for banking, purchases and donations to charities. It has become so large and dominant that it has attracted the attention of Chinese officials who, according to experts, have developed a sophisticated management system to censor messages.
Mr. Yidan said he believes that countries can learn from each other when it comes to education. He noted that while the Chinese system emphasizes literacy and mathematics, "a coin has two sides."

further reading :
http://marketingtochina.com/chinese-education-market-projected-double-450-billion-2020/

lundi 3 octobre 2016

It is never too late to enter to the Chinese Market

Europe VS China


The small music heard in Europe on the lesser attractiveness of China does not correspond to reality. It is now one of the most innovative countries in the world. An Accelerator experience feedback. By LiWang, executive committee member of Accelerator and support of SME financing After our trip to China, we had predicted a big blow fatigue. I never felt myself as much driven by the enthusiasm and full of energy. With our promotion of ETI selected by European chamber of commercewe discovered from inside the great champions of the new Chinese economy, like Alibaba, Baidu, Xiaomi. We met French who succeeded. Intense and rich week for these French entrepreneurs from seeking new growth drivers and inspiration to accelerate their path.

In Europe , there is this little music on the lesser attractiveness of China: slower growth, corruption, rising wages, complex partnerships, market saturation by local producers ... Behind it lies a different reality, namely the deep processing and fast in China.



One of the most innovative countries


Finish the image of a low cost countries, China is now one of the most innovative countries in the world having developed the first quantum eg satellite. Done focus on industry: China is already the largest manufacturing country in the world, but today services account for over 50% of GDP and 630 million Internet users grow the digital transformation of the economy. Outdated model of large public conglomerates linked to the Communist Party, which drastically reduce their numbers, but instead to a new generation of private entrepreneurs self-made men who have understood the message of Deng Xiaoping! "Enrich yourselves" with success stories to rival the larger global giants including all powerful GAFA.

Chinese high boiling so beautiful and growth drivers for our French companies if they seize this favorable context.

Why put China in its business plan?


China already accounts for 15% of global GDP. She aspires to become the first economy in the world between 2020 and 2025 and is progressing with a wise opportunism towards this goal. No doubt she will succeed. Because if China's growth is down, it reached nearly 7%, a dream for all countries of the old continent! The Chinese market goes even deeper. ain asset: the size of its middle class. With 110 million people, it has surpassed the American middle class that was the global benchmark for consumer goods. Demographers announced it will double in 2022 ... Not to mention the rural areas which are untapped consumers. It is not too late to sell products in China!

Innovation and digitalization are the core values ​​of the conquest of China. The consumer king dictated: BtoB has given way to BtoBtoC. 630 million Internet users play a key role in the digital transformation of business models. The Chinese have developed e-commerce faster than Americans. Large private champions are primarily digital success stories. In China, the digital is not an option. It is the market. Branding and marketing are the key words. Chinese companies excel in this "Art of War" commercial. The Americans and the Germans too. We have a lot of room for improvement.

China & How to progress?


Dispel the image of France "romantic", friendly but unreliable. further enhance our innovation and affirm the differentiating our products. Emphasize the premium character, creativity, strength and safety of our products. Know also make themselves visible in a market as huge as China. All this requires a major investment in marketing and branding that SMEs and French ETI abandoning too often. That being said, we have huge advantages: the French Touch is already present in the imagination of the Chinese consumer. There is no reason why it remains the prerogative of big luxury groups. We are in the top 3 worldwide in the tourism industry. Our expertise interest. Our SMEs and ETI have family brands steeped in history, territories and are part of the long time. Our industry is one of the most productive; it is innovative and diversified. But all this is not enough marketé. So let us work on our brands and our commercial speech. So learn to demonstrate the excellence of our products - do not take for granted. And let us adapt our offer to the local market when necessary.

The time-to-market, that is to say, the time-to-market is crucial for China. Submit an innovation too soon, it will be copied widely. Introduce the late, the market is already flooded. One can take advantage of a market if you know take advantage of opportunities and windows that arise.

Network strength Finally, the network strength proves the most effective accelerator. In Chinese affairs, we must first invest in people: start with "waste" time, meet the key interlocutors of its market, build personal relationships. While the networks of immense value are open to you, and deals to secure by force of confidence. Now the French network is insufficiently exploited: the French Tech has understood, and federates around her French startuppers Beijing and Shanghai. It consolidates the French Tech brand in China. The French Touch French and Fab are also there, but scattered and inconspicuous manner. Playing on the marks and use the strength of these networks would be considerable assets.

Sun Tsu wrote: "This is when we have certainty that we lose the war." The final review of China lived. China is in itself a process of transformation. Of course, we must surround sound advice, inquire about his partner protect its intellectual property. But China offers a highly dynamic market of consumers that we must learn to understand and seduce. Failing to meet the market, it will feature transposable ideas outside China. Smaller discussions lead to great results. Small streams make great rivers. ETI accelerator planted his seeds in China. Produce all the French network that will conquer the Chinese market.

further reading :
http://www.fl-tek.com/you-want-more-chinese-travelers-its-time-to-go-digital/
http://www.managerbiz.com/what-are-kol-in-china/
http://testflashplayer.com/in-china-brands-have-to-invest-in-baidu-know-how-to/
http://testflashplayer.com/in-china-brands-have-to-invest-in-baidu-know-how-to/
http://www.softcentral.info/thousands-of-chinese-travelers-search-information-everyday/


mardi 23 août 2016

Guide to survive in the BtB world of China

Follow these tips in China to survive in China



Many companies are trying to get a piece of the Chinese market pie. Marketing as we have, however, already seen in China, is very different from marketing in Western countries. From these previous examples, we can extract some tips:

Buyers do not go to your website

The online commerce environment in China is very different from any other country in the world. Physical shopping is still dominates because of better consumer experience in China. In e-commerce, Jing Dong and tmall (platforms on which there are many brands in the same place available) are more popular than start their own e-commerce site. According to Alibaba, 54% of all online shoppers use tmall. As B2C platform dedicated to brands, tmall many Western retailers have an effective marketing platform pulled sales in addition to their own Web site to accelerate.



People do not use laptops

According to China Internet Network Information Center (CNNIC) latest report on Internet use in China, China has 649 million Internet users. The number of mobile Internet users reached 557 million by the end of last year, a growth of 11% over the previous year.
The content needs to adapt to China's socio-cultural context
In terms of culture, China has a special feature that in the world is from everywhere else completely different. Cultural sensitivity is essential in your marketing context structure due to the complexity of the language and the difference in interpretation from one language to another.
more information here http://www.mypanyu.com/2016/08/china-land-of-opportunities-for.html

Social media platforms are not the same

Instead of using Facebook or Twitter, Weibo and WeChat Chinese. Sina Weibo is one of the most popular sites in China with a similar penetration as Twitter. WeChat the most common used social networking platform in China, multimedia communication is providing with text and voice messaging. With WeChat Company can have direct communication with their customers by providing a WeChat create bank foundation and integrated campaigns.
Person to person communication is compulsory in China
Today, almost every Chinese social media website has created a mobile app to give their users instant and real-time access to their devices.
other usefull article : http://growyourwritingbusiness.com/the-7-furors-that-managers-should-adhere-for-marketing-in-china/

jeudi 7 juillet 2016

How China views the US elections #trump #clinton

Policymakers in Beijing are not buying into the threats lobbed their way by US presidential candidates. But that does not mean the Chinese legislators do not take the elections seriously.




In fact, the point of view of China's current race can strike many Americans as familiar: presumptive Democratic candidate Hillary Clinton is regularly considered all Donald Trump is an unknown entity which is treated as having a worrying level volatility "the devil we know," experts told CNBC. "At the end of the day, I think (Chinese leaders) are uncertain about what China-US relations will be under a presumptive candidates: What they have heard to date is mainly oriented campaign needs, "said Kenneth Lieberthal, a China policy expert and senior fellow emeritus at the Brookings reflection policy.

Gow Chinese views the US elections

Yet Chinese leaders consider Clinton as a fundamentally consistent politician, which means that even if his actions are contrary to the interests of China, at least they can be anticipated. "It is predictable, they usually know how it approaches China: There are aspects they do not like about it, but they usually know what to expect," said Glaser. This view was echoed by senior advisor of Tsinghua University Dzodin Harvey, who suggested China Daily that China could see the election as "between the devil and the deep blue sea." "They do not like (Trump) proclamations about what he would do in terms of tariffs on Chinese goods, and he would go after China on economic and trade issues. But that being said, I do not think there are many who think it may carry out what he speaks, or even if he knows whereof he speaks. "

Beijing has learned over the years to wait for American candidates to make anti-China postures while they are in the countryside, so that the Chinese leaders have learned to reserve judgment until a new president is installed in the office, according to experts.
"I go around in Asia, and the region is riveted: Everyone is riveted on hell that will be our next president ... but the Chinese, I do not think are as obsessed with it," said Bonnie Glaser, senior adviser for Asia and Director of China Power project at the Center for strategic and international studies. "they are obsessed with themselves and the problems they face."

Yet Chinese assessments Trump are colorful and varied: He is described as a "kind of irrational," whose mouth is too small, employing a "childish style of speaking," It is considered as a candidate who "bring changes in Sino-US relationship, "but that embodies" pragmatism "despite his" sad record of success as a businessman. "

Some Chinese officials watching Clinton - a former cabinet member of President Barack Obama - as the candidate who would bring continuity in US-Sino relations, but this statement does not take into account differences between it and the old boss. Clinton not only generally considered more hawkish than Obama on the issues of projecting American power abroad, but it has shown a pattern of criticizing China on issues related to human rights. This history extends all the way to a 1995 speech sparked controversy in Beijing until 2015 tweet about the persecution of the country's feminists. Trump has vowed to take the fight to China by imposing high tariffs on its products, but many in Beijing are not sure it would be a bad thing for their country. "Donald Trump is a surprise" to Chinese officials, Lieberthal said. "They do not like his proclamations about what he would do in terms of tariffs on Chinese goods, and he would go after China on economic and trade issues. But that being said, I think not that there are many who think it can not comply with what he speaks, or even if he knows whereof he speaks. "
While Chinese leaders may have a general idea of ​​the world view of Clinton and whose advice it takes, they are largely in the dark about the personal preferences of Trump, Lieberthal said.

Trump has Chinese Fans

Trump and his fans in China: It is well publicized that Chinese Internet group arise during the primary season, including "Donald Trump Super Fans Club" and "God Emperor Trump." Such an account on Weibo microblogging site, whose name translates to "Trump Global Fans Club," alternates between praising foreign policy and praising the physical attributes of his daughter.

But part of that admiration online is probably at least partly ironic.
"Chinese consider Trump as a clown, funny and unscrupulous," Wang Yiwei, director of the Institute of International Affairs at China's Renmin University, wrote in a short op-ed in the Communist Party-controlled Global Times. Yet there is a population in China which is actively rooting for Trump because they think it will better serve the interests of their country, according to Glaser, who cited four aspects of the history and rhetoric of candidates that lead to this conclusion.

Trump criticized the US alliances with Japan and Korea, which suggests that these countries should pay for their own defense. If any of these cooperation agreements is weakened, the argument, China may be able to further assert itself in the geopolitics of the region - not to mention the benefits of local rivals suddenly forced to spend more for defense. Under Obama, the United States has spent more time and money influence in Asia, and many in China have come to see the focus as a threat to their own rise. However, Trump focused his speec

h on the state and Islamic terrorism, leading some to conclude that Beijing may scale back Obama's pivot to Asia so he can divert assets in the Middle East. Some in China believe that Trump, who made his name as a businessman before turning into reality TV and politics, would approach the foreign policy of a "transactional" way, according to Glaser. This idea appealed to many in China, she said, because it means that everything is up for negotiation - there is no ideological red lines.

Finally, most Chinese expect Clinton to provide regular human rights concerns with China, but they "think they would get a pass" on these issues within the framework Trump. "Who has heard Donald Trump say anything about human rights?" Glaser asked. A poll in May found that more than 60 percent of mainland Chinese and partly abroad say they support Trump, while only about 8 percent expressed a preference for Clinton.
Chinese citizens seem "Trump prefer Clinton. This is understandable as it criticized China a number of times in cyber security, human rights and so on, "Jia Qingguo, dean of the School of International Studies at Peking University , wrote in the global Times. "Trump, on the other hand, is a mystery to Chinese. Although he expressed dissatisfaction with current policies of the United States and China, he hopes to strengthen ties with China. "

"It means openly Trump made him love many in the United States, largely as a result of the deception of the public with the American-style democracy. A growing number of US citizens realize that behind the rhetoric democracy is primarily a glib mouth. " -Yin Jiwu, associate professor, wrote in China Daily Yet the success of Trump so far proved to be a propaganda boon for Beijing, as several reports and editorials highlight its ascent as proof that democracy is a flawed system of governance.

Such editorial, published in the part controlled by Global Times, said that Trump had opened "Pandora's box" in the society of the United States with his rhetoric "abusively racist and extremist."

"Big-mouthed, anti-traditional, abusively frank, it is a perfect populist who could easily provoke the audience. Despite promises of candidates, Americans know the elections can not really change their lives. So why not support Trump and vent their spleen? " the editorial said, warning that "the rise of racism in American politics worried the world." Many observers, both inside and outside the country, found that the candidacy of Trump could affect the long-term popular perceptions of democracy.

"It means openly Trump made him loved by many in the United States, largely as a result of public disappointment with the American style democracy," Yin Jiwu, associate professor at the University of Studies Foreign Beijing wrote in China Daily. "A growing number of US citizens realize that behind the rhetoric of democracy is primarily a glib mouth."

source :
Harvard 
CNB
http://marketstudychina.blogspot.com/2016/03/7tweets-to-understand-chinese-market.html


dimanche 12 juin 2016

China will help Chinese muslim around the world

Difficult to spend time in the holy cities of Mecca and Medina without consuming Chinese. The made in China is everywhere, trinkets of dubious quality that street vendors offer the outskirts of the largest Islamic pilgrimage sites of the brands bags, probably bought at the local Carrefour, which decorate women's arm of the middle class and popular. Residents venture out of home slippers made in China, dressed in pajamas made in China. They use kettles made in China for tea they serve in services made in China. They blow their noses into handkerchiefs Chinese pray on Chinese carpets.



One area of ​​mass consumption of Saudi cities is beyond the reach of the ubiquitous Chinese industry: food. Yet Saudi Arabia imports over 90% of its food: European biscuits, the Malaysian oil and Thai tuna and stock shelves of its supermarkets and its stores, to canned sides and local fruit juices . But these rays, China instead is negligible, usually limited to an occasional package of certified halal sweets, produced by a German company in a factory in Shenzhen, southern China. Zhang Hongyi, director of Jingyitai Halal Food Co., a company based in Ningxia northeast China, explained in November 2014 at the Global Times, a state newspaper: "Mecca is the center of the Muslim world. If we can establish ourselves in this city, we will get the confidence of Muslims around the world, facilitating our penetration of other markets. "Because that is trusted in question today.


China VS western Brands ! 


China's ability to put its local products into foreign hands is currently unmatched: we even found in Lesotho, mainly Catholic country with very few Muslims, Chinese preserved fish in tomato sauce certified halal in places only accessible on horseback. But despite government efforts, the Chinese halal represents only 0.1% of a global market worth $ 650 billion today and is expected to reach $ 1.6 trillion in three years.

Growth of Muslim population

This fantastic growth should also continue in the coming decades: not only the Muslim population is growing faster than any other, but urbanization and rising incomes in developing countries with large Muslim communities mean as more and more Muslims will buy rather than produce their food.

Yinchuan has a unique strategic importance vis-à-vis economic and diplomatic goals of China with the Muslim majority countries Beyond the importance of the sums involved, China has the means to penetrate this market. For if the country is a net food importer, is a major player in certain niche markets. In the late 2000s, China has experienced the highest global growth as an exporter of kosher products. And with more than 500 certified plants in the country, half of China's food exports to the United States, the largest consumer of kosher products in the world today follow the rites of Judaism. A remarkable achievement for a country counting no indigenous Jewish community. However, China already has its own halal industry, valued at 20 billion US dollars and supplying nearly 23 million Chinese Muslims. The Yinchuan to outposts If China one day becomes a giant of the global halal market, Yinchuan, capital battered by sales Ningxia, an autonomous Muslim region and sparsely populated north west, probably feel the main effects. The city already boasts plaster minarets laid on concrete hotels and almost empty giant mosques, it also has a genuine Muslim heritage: halal restaurants are everywhere, veiled women and men wearing caps through the streets, and during the month of Ramadan, breaking feasts of the young are organized throughout the city. Muslims in the region live here for centuries and do not speak Arabic. Yet the urban signage is written in Chinese and Arabic, ready to welcome thousands of foreign Muslims that appear during the Sino-Arab trade fair organized annually since 2010 by the State in Yinchuan to attract dignitaries, officials, Arab investors and entrepreneurs. The annual influx of visitors has dramatically transformed Yinchuan and Wuzhong, a smaller town situated one hour by bus where 80% of the population are Muslims of the Hui ethnic group. Yinchuan is the capital of a small isolated and poor, but the town still has a large airport last cry, provided by restaurants and boutiques. Many hotels have appeared in the city: some play the card with how Islam mosque outside the dome, prayer mats and Qibla indicators in each room, young and hostesses dressed in bright colors and matching veils . A new halal industrial park was also built in the suburbs of the city and state now funds the Chinese halal entrepreneurs trips in the Gulf countries. "A belt, a road"

At Wuzhong, a gigantic mosque to the exhibition hall-like hosts an annual crowds of visitors for Friday prayers. Completed in 2011 and known as the Islamic Cultural Center, the building remains almost empty the rest of the year, although it hosts several associations of the city as the Wuzhong Wuzhong Poker Association or the Model Art Troupe. All this follows an initiative of the Chinese government to strengthen its ties with the Middle East and Central Asia. Since coming to power in 2012, President Xi Jinping has launched a campaign called "A belt, a road" to expand economic and diplomatic ties with these regions. "Yinchuan has a unique strategic importance vis-à-vis economic and diplomatic targets China with Muslim-majority countries, said Wang Yuting, associate professor of sociology at the American University of Sharjah, UAE. In recent years, the government has greatly supported the halal industry, she added. He has contributed to its 10% annual growth. "

Beijing hopes to create spearheads from hundreds of halal Chinese companies already operating. This sector is highly decentralized, is now composed of unknown local businesses nationally, distributing their products in small Muslim population pockets scattered across the country.

There are many problems concerning the management of halal products that can no longer be ignored

However, it lacks China a national certification process (most certifications are issued locally) Since getting internationally recognized certifications can sometimes be a problem. While the Malaysian certification is the benchmark, it is still a recent phenomenon. And in many predominantly Muslim countries of the Middle East to the poorly developed industry, such as Saudi Arabia, many consumers prefer local products they know and they trust. An Issue of Trust

China has its own well system of local halal certification, but it does not allow companies to be recognized beyond the country's borders. This is not surprising when you know the scandals that have affected the local halal industry. In September 2013, Shaanxi Province officials and seized more than 18 tons of meat sold as beef but actually containing pork. In May 2015, a halal bakery was also vandalized after pork was found in his delivery truck. And several Chinese companies have even admitted to using false Malaysian certification to boost their sales on the Chinese market. My Guoquan, a delegate Ningxia region with large Muslim populations, raised this point during the annual legislative assembly in Beijing in March, saying that "there are many problems concerning the management of halal products could no longer be ignored. " Muslims in other countries probably do not have knowledge of these stories, but they do not do much to trust the Chinese halal. In June 2014, columnist mailaisien Azman Anuar has advised its citizens to avoid Chinese products.

"The problem is that China is not a Muslim country and the ruling party promotes atheism, Zhang Hongyi explained in a 2014 interview with the Global Times. And even if we claim to be a Muslim business within the rules of the Koran in every step of our manufacturing process, [foreigners] are wary and skeptical of our piety. " "A development opportunity"

And given some halal Chinese entrepreneurs, they may have reasons. One morning in June 2015, I was in a bus connecting to Yinchuan Wuzhong to meet the general manager of Ningxia Qiye Qing, a local company transforming the famous goji berries, famous for their benefits in traditional medicine, orange drink. By Chinese standards, the drink is certified halal, which means it does not contain alcohol. A true technological feat in fruit juice production, which often contain small traces of alcohol. The director of the company, He Jun, a member of the non-Muslim majority Han, gave me an appointment not in factories or office, but in the chic restaurant with a business hotel near . Next to each plate, a bottle of goji berry juice was placed near a stemmed glass. I asked him why he had decided to make its products halal given the necessary investment. After all, its products are distributed in the entire country, not just in Ningxia, which has a large Muslim community. He said that the local government had implemented programs supporting halal businesses. "This is a development opportunity," he added. But when I asked him to detail the religious requirements must be met to obtain halal certification, he referred me to his assistant. And although he boasted of his many trips abroad, he did not seem to have appreciated his meetings. He thus told he attended a conference in Riyadh during a trip sponsored by the Chinese authorities. A meeting was to be held at 15 am and all premises were late. "The Arabs are so lazy" if he complained.

China want to export MORE 

As export giant China has the means to enter and even dominate the global halal market. But for this, Chinese companies halal products will have to convince Muslims worldwide that they can trust in their products and their businesses.


further reading :
Boycott Chinese goods
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Maximize social Media business


samedi 12 mars 2016

7tweets to understand Chinese Market



China invests more in renewable energy than America and Japan combined










China's chief prosecutor says battling "hostile forces" a key priority this year, with terrorists and separatists

7 Best ways to attract Chinese luxury buyers: How to appeal to Chinese luxury buyers ?





vendredi 27 novembre 2015

Top 5 ways to learn Chinese

You really want to learn Chinese ? You want to perfom in your job and you really want to be able to eal with CHinese everyday ? Yes you need to learn Chinese.


I will in this article give you Tips for Marketers to Learn Chinese. 


You can go to this Website . Method http://www.chinese-tools.com

 This is certainly the best known, out there about ten years already! It's Free Chinese method that paved the way for others. Each lesson is - as with previous methods - accompanied by several audio dialogues, and their share of new vocabulary words. However, we regret that this method is only viewable on the big screen and some of the courses have layout problems, making reading less enjoyable dialogues Chinese.


Learn Chinese


Chinese courses by  Tailormade is a site with a lot of usefull classes for those who want to learn vocabulary list . IT that can be found on many websites similar, though his Chinese method is exclusive and worth seeing. Each lesson is divided into several parts, namely: the vocabulary, writing, grammar, sentence type and finally the dialogue. http://www.tailormadechinese.com/ 


 "... Do you speak Chinese? " The site carried out by the Schools of Mines Group offers six learning modules of the Chinese online. These modules are: preambles, presentation, family, leisure, shopping and food. Courses are offered under Creative Commons license. The presentation is clear, well-organized and courses are also accompanied by audio. Link: http://imedia.emn.fr/gevchinois/ 




The Chinese daily" by CCTV The Chinese course offered by CCTV are entirely on video. If they are definitely too fast for real beginners and leave no paper trail, they have the advantage of offering many cultural information. Link: http://english.cntv.cn/learnchinese/



Talk with Chinese

"Chinese Talk! "With China.org.cn The Chinese official media, "China's Internet Training Centre In" offers on its website twenty lessons to help learning Chinese. Beware though, the lessons are not really progressive and there is no grammar rules to help understanding.


Other language 

In French Learn Chinese with Lechinois.com since 1998 offers interesting resources on China and the Chinese language. In the lessons offered by the site, however, you do not have grammar rules or list of new words. They resemble in fact more like a conversation guide.