Market Study China

mercredi 25 juin 2014

Market study : convenience store in China

We know Tesco as a practicer of the «test and learn "... And after some hesitations Tesco Chine takes the offensive by opting for the convenience store in Shanghai according to market research in China. A targeting plan urban has directed «weekly purchases ". The network of convenience stores Tesco China being mainly based in and around Shanghai.

Convenience store to rise again in China?

Implanted since 2004 in China (but having opened its first convenience store to its own brand only in 2007) Tesco in since undergoes some inconveniences and necessary regulations of adaptation in particular in 2012. Tesco is not the only one - Wallmart, Carrefour also was suffering - but at the moment only Tesco decide to abandon this strategic market.

What is rather logical considering the cultural difference and considering the business in China. The import of products was very difficult and, for example, the stores have difficulty in differentiating them assortments, and in implanting their own brands sign. And for Tesco it is rather important 40 % of the assortment in UK is store brand, compared with 10 % only in China. The impacts are financiers, the value creation being difficult on the local products, and of differentiation vs the local networks.

E-commerce or convenience store in China?

By this e-commerce evolution of closeness Tesco (N°3 of the world distributors) thus wishes to offer to the Chinese households the possibility of being delivered fresh products, fruits vegetables food and products of uses everyday life.

It is well thus about «on-line races". What is interesting it is that to begin, Tesco wants to depend on nobody by assuming herself its own logistics, for the control of processes and costs.

In test version in learn, the customer catchment area will be limited to Shanghai «internal districts ". In particular screw the mythical convenience store Tesco of Shanghai street very similar to one trade traditional Chinese.

http://daxueconsulting.com/market-report-main-convenience-stores-china/

www.thestorecheckers.com

Daxue Consulting

http://www.bbc.com/news/business-27615404

http://online.wsj.com/news/articles/SB10001424127887323977304579001752585974952

jeudi 22 mai 2014

China wants to develop technology in Africa

China invests a lot in technology in Africa

" China will continue to put first and foremost the investments, especially in the development of technology in its cooperation with the African continent ", indicated Li Keqiang to delegations in the second day of the world economic Forum on Africa which has just taken place from 7 till 9 May to Abuja, the capital of Nigeria.

China and other powers will continue to strengthen the relations with Africa because of the important place which it occupies in the program of the world business. China chose to increase its investments as well as its economic relations with the African continent. The African continent is an important cradle for the world civilization.

Africa is looking to technological revolution

According to Chinese study, " Africa is consequently, also, a pole of major growth. With more than 1 500 ethnic groups and more than 2 000 different languages, Africa is rich in its cultural heritage. Such a cultural diversity completely exposed on the continent makes of Africa a pole colored in the human civilization. «Africa is ready for technological revolution.

For China study, " the progress of Africa as new pole will engender a more democratic, stable, dynamic and colored world, and will facilitate the peace, the development and the progress in the world. « He indicated that China already worked with Africa to make level to spend a technological course to favor the development of educational, medical applications in Africa. Some start-up, as Mysimax and JX Paulin, started to develop such programs to contribute to African rise.

«China is ready to supply supports with financing, with staffs and with technologies for the development of infrastructures in Africa. China will intensify its investments and its financial cooperation with Africa by giving additional 10 billion dollar credits in its credit line promised on a 30 billion dollar total and by adding another one 2 billion dollar adds to make of the Collection of Sino-African development a 5 billion dollar total.

https://africahightech.wordpress.com/2014/05/15/a-talk-with-jx-paulin-expert-on-tech-in-africa/

http://growthinafrica.wordpress.com/2014/04/21/the-mysimax-revolution-in-africa/

http://www.pwc.com/gx/en/capital-projects-infrastructure/chinas-infrastructure-investment-in-africa.jhtml

http://www.spiegel.de/international/world/chinese-investment-in-africa-boosts-economies-but-worries-many-a-934826.html

vendredi 2 mai 2014

Market study in China's automotive industry

A total of 21,98 million vehicles (VP and VUL) were sold in China last year, a record level, according to a market study from the Chinese Association of car manufacturers ( CAAM). Among them, the only passenger cars saw their sales swelling of 15,7 % over one year in 17,93 million units according to market survey. Over only December, 2,13 million cars were sold in China - a 17,9 % leap over one year and a clear progress with regard to the 2,04 million units sold in November.

Market of cars in China

The Chinese market in the impertinent development seems more and more crucial to the big world manufacturers when these see their sales affecting appreciably in Europe - in particular in France where market studies showed that they fell last year in lower one for 15 years. The automobile sales in China had progressed only of 4,3 % in 2012, a strong deceleration caused by the limitations been imperative by certain cities to try to dyke the traffic jams and the pollution, but also by the geopolitical tensions between Beijing and Tokyo which had hindered the Japanese automobile brands.

Study on the market of cars in China

But year 2013 was marked by a deep renewal of vigor of the sector: in spite of the clear slowing down of the Chinese economy in the first half of the year, the sales of cars did not stop accelerating all year round; as it has been shown by market study in China. In spite of the obstinacy of the Sino-Japanese territorial dispute, the sales of passenger cars of Japanese brands took advantage of the movement, reaching 2,93 million vehicles over the year, according to the CAAM.

«Even if the economic situation was not brilliant in 2013, the car industry was doped by numerous favorable factors ", observed Cui Dongshu, assistant general secretary of the Association quibbles passenger cars, another professional federation. So, " there was a high demand to replace old models by new. There was also a clear bounce of sales for the Japanese brands after their lapels of 2012, their quality is very appreciated by the Chinese consumers ", he indicated through market study in China.

http://daxueconsulting.com/market-study-in-china/

http://www.thetimes.co.uk/tto/news/

http://www.cnn.com/china

jeudi 6 février 2014

Lenovo, the Chinese Dragon

The 2005 acquisition of IBM PC , Lenovo Group was illustrated with dramatic slope of the computer industry in the United States to China: in smartphones today the acquisition of Motorola, the Chinese giant confirms its global ambitions .

For industry observers certainly try to repeat with Lenovo Motorola in smartphones niche breakthrough recorded in the IBM PC .

About the group

The Chinese group in fact has become the leading manufacturer of the world? Personal computers , after a rapid internationalization that saw conquer new markets, especially in emerging countries. "Lenovo strives to be an e-business " global " in geographical terms but also in terms of products ," says Jean -François Dufour , director of China -DCA analysis .

Less than two years after seeing bought Motorola, Google announced Wednesday the sale of smartphones of the brand Lenovo for $ 2.91 billion in cash and stock . The U.S. Internet giant said to maintain " the vast majority" of the patent portfolio of Motorola Mobility. Lenovo , from a small company founded in 1984 in Beijing by a handful of engineers, making the brand and its already launched or in the pipeline Motorola products. A commitment to the Chinese group , as evidenced by the collapse of its share price , once the transaction is met .
sources : http://www.marketing-chine.com/chine/analyse-de-la-strategie-de-lenovo-le-leader-mondial-du-pc

Plus d'infos »

samedi 4 janvier 2014

Survey on Services in China !

China's growing service sector is back in December to its lowest level in four months due to a deterioration in business prospects , a government survey showed Friday , a new element suggesting a slowdown in the second largest economy in late 2013 .
The official PMI index returned 54.6 against 56.0 in November , said the National Bureau of Statistics .
Ting Lu , an economist at Bank of America -Merrill Lynch, among others , this reflects the dissipation of the effects of "mini" stimulus plan launched in mid-year.
In the services sector , the sub- expectations index fell to 58.7 against 61.3 , driven lower by between other sectors of real estate and water, in which the companies expect a contraction in activity.
The new orders component remained stable at 51.
Another survey of purchasing managers in services conducted by Markit Economics and HSBC , to be published Monday.

read also http://marketstudychina.blogspot.fr/2013/12/250-advices-from-seo-experts-in-china.html

lundi 16 décembre 2013

Boeing in China

China continues to lead the Asia-Pacific region in the new deliveries. Over the next 20 years, Chinese airlines will require nearly 6,000 new aircraft worth $ 780 billion , representing more than 40 percent of scheduled deliveries in the Asia -Pacific region.

Chinese GDP

Continued growth With GDP expected to grow 6.4 percent per year over the next 20 years, China's share of global GDP is expected to grow 8.5 percent today to 16 percent in 2032. As Chinese incomes converge towards those historical industrialized countries, a growing middle class will be expected to have a level of lifestyles and consumption comparable . Air traffic continues to be robust. In 2012, traffic from and to China increased by 10.6 percent, according to the CAAC .

The domestic Traffic

Domestic traffic accounted for 78 percent of total international 20 percent, and the remaining 2 per cent was in Hong Kong , Macao and Taiwan. Over the next 20 years, international travel will grow faster than domestic travel , increasing at an annual rate of 7.2 percent compared to 6.8 percent for domestic travel. Airports in China are rising in rank for shipments and total landings , with Beijing at number 2 in the world , Hong Kong 10 , 19 Guangzhou and Shanghai to 20. Hong Kong ranked as the number 1 cargo airport in terms of metric tons , with 3 Shanghai , Beijing at 14, 21 and Guangzhou . Request tickets As in other parts of the world, single aisle , like 737-800 and the new 737 MAX 8, are the mainstay of the Chinese fleet and will continue to be over time .

Chinese Aircrafts

Today there are more than 1,650 single-aisle aircraft in service and a backlog of nearly 700 aircraft with airlines and lessors. In the future , China will need 3,900 new aircraft with single aisle aircraft, representing 70 percent of the new deliveries. With the rapid growth in international travel , airlines in the region will 1,440 new large aircraft . The number of new long-haul international markets has increased 135 percent over the past 10 years, with eight new stores opened in 2012 only markets. Airlines continue to seek opportunities to expand their international networks increases flight secondary cities outside Beijing , Shanghai and Guangzhou . Long-haul services currently operates Chengdu , Hangzhou , Xiamen , Chongqing , Sanya , Nanjing , Shenyang , and with the growth trend is expected to continue .

http://marketstudychina.blogspot.com/
www.boeing.com/boeing/commercial/cmo/china.page
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250 advices from SEO experts in China !

SEO forums has published an article in 2013 with the main criteria of a good SEO for a website in China for Google, Baidu soso and sogou :

You can see new factors of a good ranking:

- The shares on Facebook, comments and "Like"
- The number of backlinks
- tweets on chinese SNS
- The backlinks with the keyword in the anchor
- The Keywords in URLs
- Images
- The key words in the description correlation seo
And the factors that reduce the SEO:
- The number of words
- Keywords in H1
- The length of the title
- Pubs
- The Adsense advertising
- The position of the keyword in the title ( not first)
Another study in 2013 by Searchmetrics This U.S. study goes a step further, with consideration
source

Google Plus :no need
Positive factors :
- Voting on Google Plus
- The Renren shares
- The number of Backlinks
- The shares Pinterest
- Tweetson sina weibo

- Backlinks in no follow

- The optimized backlinks
- The length of the URL
- The number of internal links
- The number of words in anchor links
- The length of the HTML
- The position of keywords in the title and URL
- The number of key words from the country
- The number of words of the article
- ...
us- ranking -factors 2013
And bills that affect the SEO:
- The adsense ads
- The number of characters in the title
- Keywords in H1 tag
Please note: the keywords in the domain name and URL are less important , brand sites are better referenced by Google even if they do not match the criteria SEO , shares on Social Media can improve the SEO, it is important to produce quality content. by https://plus.google.com/u/0/b/104405057906917414875/+Seoagencychina/posts

Section SEO baike

baike the site has published a study on the habits of 254 SEO experts which gives us interesting results you can also apply to optimize your placement in search engines .
Here the most important information to remember : 1 - 2/3 "experts" in SEO less than 5 years of experience in the trade .
This study focused mainly on Americans (64% ) of Canadians ( 12%) and English ( 11% ) reflects the same situation in France :
SEO is a very young profession , with many "experts" who recently launched in SEO (39% have less than 4 years of experience) .

Indeed, the SEO market is still being put in place, with even semi- amateurs who realized there was a niche ( and € ) to take (24 % say do SEO by accident! ) . 2 - The most important for improving the SEO elements are Backlinks ( 48%) and web pages ( 38%).

Again not surprisingly, Backlinks are essential to this day for a good ranking on Google . The proof is which is very well positioned in many keywords without optimizing excessive ( from the usual title , tags , name pages , images ...) .
- The most important element to optimize the web pages is the title (51%)

Page Content for SEO in China

Then comes the text ( 33%), with of course the key words used , and formatting ( bold ... ) . Other elements such as page names , anchors , titles, meta tags ... are considered minor elements . 4 - The title should be short and punchy , like a slogan (53%) explain Philip QIAN from Gentlemen marketing Agency.

It is obvious : to avoid dilution of keywords, to be more readable , for it is advisable to short titles as a slogan of the press ( you can draw on the securities to a "natural" writing " : 10 tips, 30 tips , 5 keys ... ) .
It is interesting to note that most of SEO experts in China recommend securities with a maximum length of 65 characters and 21% to 70 characters . However 37% of SEOs when keywords are major early as this does not pose a major have longer than normal securities problem.

5 - On the Meta tags , 68% routinely use the Meta Description tag .
79% indicate that they are mainly used to improve the click through rate of pages. 6 - Only 1/3 of SEO experts believe that Meta Keywords are useful.
meta keyword and SEO

7 - On the structure of the code of HTML pages

By SEO Expert
- For NOODP NOYDIR and 21% do not use them and 26% are still using
- For Nofollow : 59 % use them for external links unsafe.
- For Flash and Ajax : 94% say they can use to make SEO .
- For different browsers : 78% test their sites on major internet browsers

8 - The most used tools to generate keywords

Adwords is Google Keyword tool, wordtracker , Keyword Discovery and Competitive Search.
keyword generator 9-40 % think that PageRank is overrated , but sometimes useful. 10 - The main constraints of SEO is 37% of respondents to the difficulty of being proficient in several areas (development, emarketing ... ) . 11 - Statistics tools most used by SEO experts are Google Analytics ( 41%) and Ominture (16%) 12-50 % of SEO experts are of affiliation.
The most interesting niches for affiliate web, health and XXX .
Affiliate and SEO 13-40 % deactivate the display on the content network ( AdSense ) during their companions Adwords.
To optimize the display on Adsense must target sites on which the ads are displayed, target a specific theme.