Social Media in China, Trends 2016

In the days following his election victory, users could continent across the Great Wall and launch an attack to coordinate drags on Facebook profile page Taiwan president elected Tsai Ing-wen. Last week also saw cyberspace surfers turning into a "battlefield" to defend the declaration of Taiwanese pop star Show Luo he is Chinese, and to attack the media forums SETN Taiwanese Taiwan.

The organization of these cyber attacks came from the version of the mainland 4chan, Di Ba ( "帝 吧"), an online community consisting mostly young. It was widely reported that the organizers have coordinated master of the attacks, with different groups of people assigned to write comments, comments translate from and to simplified characters traditional characters or English, loving comments, and creation of Internet memes. They called their attack "帝 吧 出征 FB", a literal translation of "military expedition to Facebook Di Ba". source https://www.hongkongfp.com/2016/01/31/chinas-social-media-war-a-political-miscalculation/

While most of the continent's media said cyber attacks as a natural outpouring of nationalism by the youth of China, the mainland authorities are likely to be too wary of thousands of effects to expose, if not millions, people to the Internet open for allowing such a thing. The extent and nature of planned attacks suggest the work of wumaos ( "五毛 黨") or a semblance of it.
This raises the question - what is the effectiveness of the recruitment of a wumaos army to wage war on social media against free and open societies?
Throughout China in 2014 was 4 seasons that the social network's reputation has declined, but there is another story for 2015. In recent years, China has been regarded as one of the largest Internet using countries in the world, ahead of the United States. 636 million Internet users, close to 500,000 spend 25 hours seven days on their mobile devices instead of on a computer source. In comparison, the United States, despite being thought to be very "connected" totaled 319 million mobile Internet users.
Chinese spend on average 25 hours per week on the Internet 44% of Chinese use WeChat more than 5 times a night. 600 million effective users on WeChat (**)
user WeChat
Chinese Internet is complex and changing There are several factors that the Chinese market is indeed large and complex. Least, is that the Chinese really like mobile Internet applications and new Internet platforms have made their appearances in the Chinese market.

Weibo, China's Twitter, is in Free Fall Come July 1st 2015, Twitter had over 316 million users, however, limited by its rule of a maximum of 140 characters by Twitter, Weibo has almost considered his place. Weibo, Sina Weibo originally, was launched in the Chinese market as a Twitter equivalent last year. http://www.workoninternet.com/business/blogs/entry/overview-of-chinese-social-media-trends-.html

With similarities to Twitter, Weibo has grown rapidly on the social network to advertise in China. OnlyLyon the Weibo be the cause of the city of Lyon in France, managed to acquire several followers and operated the open market industry through its assistance Weibo.
Their Weibo http://www.weibo.com/onlylyon69

Top 5 ways to learn Chinese

You really want to learn Chinese ? You want to perfom in your job and you really want to be able to eal with CHinese everyday ? Yes you need to learn Chinese.

I will in this article give you Tips for Marketers to Learn Chinese. 

You can go to this Website . Method http://www.chinese-tools.com

 This is certainly the best known, out there about ten years already! It's Free Chinese method that paved the way for others. Each lesson is - as with previous methods - accompanied by several audio dialogues, and their share of new vocabulary words. However, we regret that this method is only viewable on the big screen and some of the courses have layout problems, making reading less enjoyable dialogues Chinese.

Learn Chinese

Chinese courses by  Tailormade is a site with a lot of usefull classes for those who want to learn vocabulary list . IT that can be found on many websites similar, though his Chinese method is exclusive and worth seeing. Each lesson is divided into several parts, namely: the vocabulary, writing, grammar, sentence type and finally the dialogue. http://www.tailormadechinese.com/ 


 "... Do you speak Chinese? " The site carried out by the Schools of Mines Group offers six learning modules of the Chinese online. These modules are: preambles, presentation, family, leisure, shopping and food. Courses are offered under Creative Commons license. The presentation is clear, well-organized and courses are also accompanied by audio. Link: http://imedia.emn.fr/gevchinois/ 




The Chinese daily" by CCTV The Chinese course offered by CCTV are entirely on video. If they are definitely too fast for real beginners and leave no paper trail, they have the advantage of offering many cultural information. Link: http://english.cntv.cn/learnchinese/

Talk with Chinese

"Chinese Talk! "With China.org.cn The Chinese official media, "China's Internet Training Centre In" offers on its website twenty lessons to help learning Chinese. Beware though, the lessons are not really progressive and there is no grammar rules to help understanding.

Other language 

In French Learn Chinese with Lechinois.com since 1998 offers interesting resources on China and the Chinese language. In the lessons offered by the site, however, you do not have grammar rules or list of new words. They resemble in fact more like a conversation guide.

5 social network for travel business social media optimization

Tripadvisor

World’s largest travel site, Tripadvisor is the social network where the audience is more likely to convert to your business. This is where people will look when they are about to book a hotel, a restaurant or a whole trip. They will look for the rating of the place, the location, the overall reviews. Thus, having a full well informed page on Tripadvisor for your business is crucial. You must communicate on it by posting special offers, new photos and by answering traveler’s comments. Moreover, you will be listed on other leading travel websites just by having an account here.

Foursquare

You can do everything you do on Tripadvisor on Foursquare like having a proper page with all the business’ informations, photos and stuff… But the strength of Foursquare is its check-in system. Thanks to all the data which comes with the check-in you will be able to track your customers ; in which venue are they going after or before they come to your business, at what time they usualy check-in in your place etc. You can even improve the experience of a consumer by sending them a frequent customer coupon or reward based on their check-in behavior.

Instagram

As Instagram is the fastest growing social network and as the two main subjects of this plateform are travel and food, this is one of those you cannot forget. You can target people by pointing to the rights hastags. Moreover, there are more and more tools you can use to automatized your posting process . By a few minutes a day and a good content management you can build a good fan base almost no spending.

Facebook

The main advantage of Facebook is that nearly everybody is using it. Your page is like a mini website on which fans can like, commente, participate in games, contest etc. Facebook is the best choice when you want to add a lot of details and extensive stories from trips. Captivating content that can be included is: killer photographies and videos of trips you offer, stories and feedback from your customers, important information and advice such as dates of local events of interest, fact sheets, newsletters, itineraries, links to other pages, updates relating to matters of historical interest. Some companies alsooffer booking on Facebook so their customers should never leave the page.

Pinterest

As Instagram, Pinterest is based on pictures. With an good effort on producing nice photos you will show people that your business is the place to be. This social network is a virtual inspiration board for images and videos. People will pinned your photo into their boards showing they are interested in coming to your place. This will influence their friends and could generate a kind of trend in theire circles of friends.

SEMSEOinc.com - sem campaign

Build an international profil on your resume

A new resume is also sometimes meaning new start. For some young people starting their new career, it can even mean new start abroad. Then, updating your resume is good; but adapting your resume for building an international profile is much better. Two pages should be enough to defend your recruiter who will spend something like 20 seconds on your resume. You should thus have strong indicators to defend your application.

Your English resume should not be only a translation of your French resume. Specific keywords will also help you to make your profile more catchy and persuasive.

Do not forget to mention your age and the basic information about your background. However, please adapt this information according to the country you target. Indeed, some information is forbidden to appear on your resume in USA or Canada for instance, as well as the picture.

Highlighting your career path and your professional project will be essential, to show your real motivation to the recruiter as well as to insure that the position fit to your expectation.

It can also be useful to add a short sum um of your qualification. It can especially be suitable when you think your profile is perfectly fit for the job offer.

Some positions also require you to can be able to manage specific software. You can define your level with 2 indications: fully literate or working knowledge.

Finally, the language part can be the one deciding on your access to this position. Evaluate precisely your actual level for any language spoken. For that, indicators such as TOEFL, TOEIC or HSK will prove your level. A great score at the TOEFL exam or TOEIC exam will be a required certification for any position abroad.

To practice TOEFL with the good program of preparation will be a great help for your ambition. Find the right tools online and make your resume looks much better with a good score. 

The salmon market in China

The salmon market in China

Salmon, a fashionable meal in China

Chinese consumers see salmon as a very fashionable meal and the Chinese demand for salmon turns out to be surging. Chinese people are wealthier and enjoy showing it by consuming luxury products. In restaurants, ordering this fish which is one of the most expensive high-end products is a good means to display one's social status. The consumption of salmon sashimi in Japanese restaurants is becoming a popular trend in China. Moreover, salmon's red colour is an asset to attract Chinese consumers. Indeed, Chinese people pay great attention to the meaning and connotation of the products they consume. And red turns out to be China's colour, as well as a symbol of luck, wealth and power.

China importing salmon to satisfy the growing demand

To satisfy the growing demand for salmon, China imports salmon. Norway and Scotland are among China's salmon suppliers. However, the trade relationships between China and these suppliers have encountered some problems. When Chinese dissident Liu Xiaobo received the Peace Nobel Prize in Norway, Norwegian salmon was declared unhealthy by the Chinese authorities. In 2010, when China banned Norwegian salmon imports, it started importing Scottish salmon. Willing to take advantage of this situation and become China's first supplier, Scotland decided to increase its production capacities. To boost productivity and meet the Chinese huge demand, many Scottish salmon farms were bought by Norwegian companies. With Scotland-farmed salmons sold to China, Scottish consumers were made to consume Norwegian salmon. Such a system is today severely criticized and some want to stop it. Indeed, the measures implemented to increase on a large scale Scottish salmon production are harmful to the Scottish marine environment. Moreover, Scottish farms being owned by Norwegian companies, it is pointed out that such a system makes China import Norwegian salmon. Anyway, China's relationships with Norway are now smoothing and Norway's salmon imports to China seem to be recovering. At the same time, environmentalist associations are attacking Scottish Prime Minister Alex Salmond and are urging China to stop buying Scottish salmon.

Chinese salmon growers determined to attract Chinese consumers

China is the world's biggest aquaculture and local salmon growers are determined to take advantage of the Chinese rising demand for salmon. Consequently, domestic salmon growers, mostly located in Shandong, are increasing their production. Supplying supermarkets, restaurants for salmon, sashimi retailers, they promote the advantage of buying local salmon instead of imported salmon. They argue that fresh local salmon is tastier and healthier than imported frozen salmon. Even if some fresh salmon is also imported, they stress the fact that local salmon reaches consumers sooner than imported salmon and use the popular sales method consisting of killing fish in the supermarket so that consumers try it in the supermarket or a bit later at home. Finally, purchasing local salmon is also economical, a local fish being about two-third the price of an imported one. All those features will certainly make less affluent Chinese people consume more salmon at home, the current situation being that 80% of salmon is consumed in restaurants, and only 20% at home.

China, a secondary processing centre

Despite increasing local supply, Chinese salmon imports are not likely to decline significantly. Indeed, China owns a very developed fish processing industry (to de-bone, fillet, defrost... fish). Consequently, salmon producers such as Russia, Alaska or Canada send salmon to be processed in China. Even if those fish are included in Chinese salmon imports, most of them are sent to the USA to be consumed over there after having been processed in China.

Market study: Convenience Stores Market in China

Market Potential

According to 2013 China Urban Convenience Stores Index which is released by China Chain Store & Franchise Association, the average saturation level of convenient stores on the Chinese mainland is one convenience store for around every 5000 people, which is relatively low compared with Japan and Taiwan for every 2000 people. The industry data has revealed a great potential in the Chinese convenience store market.

Growth Shown in Industry Data

In 2013, under the pressure of the impact of the slowdown of the economy, the government’s anti-corruption policies and emergence of e-commerce, the convenient stores are continued to enjoy double-digit growth and become fastest-growing retail sector with a growth rate of 19.5 percent on average in 2013, higher than the slower growth of department stores and hypermarkets.

Competition of Traditional Brands

Market growth led to fierce competition, despite the rapid expansion of convenience stores, profits and the scale of business, convenience store brands are relatively low. The reports show that among 176 brands in the 26 cities, more than 10 brands compete in large cities.
High rents have become the biggest hurdle for convenience stores in major cities such as Beijing and Tianjin in the quest to open new stores for Seven-Eleven (Beijing) Co Ltd. 
Having focused its Chinese business on closing money-losing locations, Japanese convenience store chain Lawson plans to open 180 stores, five times the 2013 level. In 2012 and 2013, Lawson kept openings to around 40 stores a year while it shut down more locations to improve profitability amid rising rents. Lawson will have 550 locations in five Chinese cities by year-end. It fell behind rivals Seven-Eleven Japan and FamilyMart, which have around 2,000 and 1,100 locations in China, respectively.

New Entry of Hypermarkets

American company Walmart, the French company Carefour, etc.. are shifting their previous strategy in China from Hypermarkets to convenience stores.
Last month, France’s Carrefour confirmed that it is expanding in China with its Easy Carrefour convenience chain store brand. German’s Metro opened its first convenience store in Shanghai. One of China’s biggest local brand, RT-mart, has also announce its opening of its convenience stores. .


Sources: http://daxueconsulting.com/market-report-main-convenience-stores-china/

Timber Industry in China

Market Size

According to the Deeply Research and Development Analysis Report for the Chinese Anticorrosive Timber Industry in 2014 – 2018, supposed by CIRN, the consumption in China has already been up to 500 million cubic meters, with almost 40% imported. By 2020, the demand of timber in China will amount to 800 million cubic meters, and the external dependence will increase to 50% more or less.

Consumer Behavior

In the modern market economic condition, in order to establish and develop long-term exchange relationship with customers, the enterprises must pay attention to the consumer behavior, therefore, not only to have knowledge about how consumers access to products and services, but also need to understand how consumers consume and deal with the products.

The main body of Chinese consumers

Under the influence of globalization and consumerism culture, a new consumer culture is formed in China. The middle class, whose income between 60,000 Yuan and 500,000 Yuan annually, become the main body in the development and guidance of the new consumer culture. And by 2013, the population of the middle class has reached to 1.197 million, almost 60% of which are between 30 years old and 50 years old.

The globalization and localization of global consumption trend of Chinese consumer behavior

Ø   Global consumption trend

1.      Pursue consumption convenience: one-stop shopping, fine decoration property

2.      Pay more attention to the value-oriented rational consumption: both quality and value count

3.      Pay more attention to themselves, seeking both physical and mental health and satisfaction: environmentally friendly consumption

Ø   Chinese characteristic consumer behavior

1.      Relative to amount of consumers with large target market

2.      Not sensitive to the price as restriction of the income is low

3.      Separation of buyers and users, pay more attention to the package than the practical usage

4.      Holiday consumption

5.      The consumption trend of follow suit due to the doctrine of the mean

Electronic business in the timber industry

In the timber industry, the consumers access to products and services mostly by the electronic business, especially the public websites, such as the www.wood-china.com. Otherwise, the enterprise also should be aware of consumers purchase decisions, to know well about the roles of each participantplays in the decision-making processes.

Ø   The initiator: first thought or proposal to buy a product or service

Ø   The influencer: whose views or opinions have directly or indirectly impact on the final decision.

Ø   The decision maker: to be able to buy the product or service, and partly or finally decide what to buy, how much to buy, when to buy and where to buy.

Ø   The buyer: The actual purchase.

Ø   The user: Direct consumption; use the purchased products or services.

Competitor Analysis - SWOT Analysis

Strength

1.      Along with the increasing regional tariff, the customs clearance costs have risen sharply.

Part of the timber cannot be exported in the form of logs,the wood needs more processing in the exported countries, which will increase the operation costs, relative to the domestic producers. Otherwise, along with the increasing labor costs, the wood developers will have to pay more in the procurement costs, which will influence the price of timber and make the domestic producers have the advantage of price.

2.      The foreign governments continue to increase the control on the production and material policy.

In the foreign countries, more and more governments start to strengthen their timber management policies, including a ban on work-in-process timber being exported. Moreover, the future policies of timber exportation will be more rigorous and frequent, directly affect China’s import volume, and contribute to the development of domestic producers.

Weakness

1.      The effective supply of China’s forests is limited.

2.      Limited by the geographical position. E.g. Most of the tropical hardwood lumbers and the needle logs can only rely on imports in order to meet the domestic demands.

3.      The negative impact on Chinese market from the international market.

4.      The appreciation of the RMB, make the export situation difficult.

Opportunity

1.      The development of the real estate industry, which makes the demand of timber in China continue to rise.

2.      China’s urbanization speeds up, which promotes the demand of timber in China and contributes to the development of timber industry.

3.      As a result of the 18th National Congress of the Communist Party of China, the state will continue to implement the macro-control policies, which is followed by stabling growth, adjusting structure, and increasing efficiency.

Threat

1.      Continuing market regulation policies for the real estate industry.E.g. The Notice about Continuing to Do a Good Job in the Real Estate Market Regulation, which has been put forward when the Five was still in its high time, clearly stipulates the time schedule for the control of target house price, the scope of implementation for the restrictions and the second-hand housing taxes and fees. It also highlighted that 20% income tax would be required when selling personal ownership of his/her own house.

2.      In 2014, as the demands in American market trend to cold, better return can be gained in the Chinese market, thus the foreign timber flooded into China recently. During the first quarter, the import of logs and lumber has been increased by 31.67% and 18.46% respectively. However, the fact was that the Chinese real estate projects have been postponed, thus the demands in Chinese domestic market didn’t catch up with the volume imported, which resulted in the huge inventory of logs, more than doubled. As the demands of lumber in American market was still weak, the inventory of lumber in Chinese market continued rising up to now.

3.      The slowing demand for hardwood in Europe is going to have a negative impact on Chinese demands for hardwood, as the exportation reduced.

4.      The world economic crisis is still working.

By Daxue Consulting

http://daxueconsulting.com/market-research-china/

http://www.academia.edu/7942895/Global_And_China_Timer_Socket_Industry_2014_Market_Trend_Size_Share_Growth_and_Forecast_Industry_Analysis_Overview_Research_and_Development

http://www.ttjonline.com/

http://www.sjgrand.cn/accounting-beijing-shanghai